#15 – Initial Client Acquisition Strategies [Podcast]




The Brand You Podcast with Mike Kim show

Summary: How do you land your first clients? What do you do if you haven't yet "established authority" ... but need to get some paying work? In today's episode I cover my initial client acquisition strategies.   A Quick Preview of the Podcast: These are the strategies I used to land my very first clients. From there, my client acquisition snowballed. I talk about the Google principle, what I did to "cold contact" potential leads, and share the one thing you need to BE in order for others to send you referral clients. I also share how I got on the radar of bigger influencers in my field ... and ended up speaking at conferences, getting writing opportunities, and more. Special thanks to Jon Harrison from the Classically Trained leadership blog for leaving a review this week! Other folks mentioned in today's episode: Jared Easley from the Podcast Movement conference Ray Edwards, one of my mentors and favorite podcasters John Kramp from the Riverstone Group, my favorite leadership blog   Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!