Arrogant Healthcare Marketing Bastards
Summary: Arrogant Healthcare Marketing Bastards is Interval's weekly podcast. It's where we riff and rant on the hottest topics in healthcare marketing. From ROI to social media to healthcare reform, we hit it all - but not without derailing into randomness. Join us won't you?
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- Artist: Interval
- Copyright: Copyright 2013 Interval, Minneapolis, MN
Podcasts:
HealthCamp MN events, click-thru's a dead metric, U.S. News and World Report rankings as a marketing strategy
EMR as a competitive marketing message, HealthCampMN, Glee and more
The Montana Healthcare Association, using impressions as a measurement tool, the continued hospital award debate
Special report from the Weekly Probe. www.weeklyprobe.com
Obnoxious statements in politics, the Condition H program, Twitter as a primary destination for customer comments and complaints and more.
Minnesota State Fair, cause marketing - HalfTheMen.org, Andy Rutledge on RFPs, a new website showing provider reimbursement and more
Art & Copy documentary, word of mouth marketing, CEO approvals and more
Above the line vs. below the line marketing, medical tourism and more.
Listen to the Interval team discusses another reason ROI measurement is hard, the social media benefit for smaller hospitals and more.
Listen to the Interval team covers very technical healthcare marketing advice, the intuitive state of marketing, ads we love and more.
Listen to the Interval team discuss whether the ease of measurement impacts the value of a marketing strategy or tactic, one take on why marketing is confused with communications in healthcare, and their recent trip to Chicago.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: the evolution of branding, quality as a competitive differentiator, ads we both like and dislike, and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: PEW healthcare study, USA Today on women healthcare shopping, freaky retro advertising and more.
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: Hospitals doing great work on Facebook, the Interval Facebook experiment, what's great about healthcare, ads we love and more
Listen in as the team at Interval discusses this week's hot topics in healthcare marketing: ROI wars, Buyology, neuromarketing, Google daily trends: hypertensive heart disease, Billy Mays and more.
