Modern Marketing Engine podcast hosted by Bernie Borges

John Ryan is CMO of Crossfuze, a company that comes alongside organizations looking to maximize their use of ServiceNow, a digital workflow and systematization platform that is changing the way organizations work and serve their clients. Listen to hear how John took an observation from his CEO about the high rankings their company received from ServiceNow and created a Customer Success Index.

Every marketing department these days is facing a significant challenge. Things have changed. The days when the marketing department was only responsible for creating compelling ad copy and pretty images are long gone. Much more business impact is expected of marketing teams these days. Taylor Ryan, CMO of Valuer is Bernie’s guest on this episode.

Bernie’s guest on this episode is Erik Peterson, Chief Executive Officer at Corporate Visions. He's the man responsible for spearheading the company’s vision and strategy. Erik has delivered consulting engagements, keynotes, and messaging skills workshops to more than 10,000 marketing and sales executives in over 13 countries, and Corporate Visions teams have done messaging work in 56 countries around the world.

Do you have a dedicated team that is providing content for sales enablement within your organization? In the modern marketing world companies that don’t build a vault of sales resources are essentially expecting their sales team to produce results without the proper tools. You can find out how to build a vault of content that will accelerate your sales team’s results by listening to Bernie’s conversation with Viveka von Rosen.

Bernie’s guest is Sean Freidlin. Sean is currently Senior Product Marketing Manager at Hanzo. But, when this episode was recorded, Sean was Director of Proposition Marketing at SAI Global- the company whose content marketing campaign is highlighted in this conversation. In his role with SAI Global, Sean launched "The Compliance Coloring Book." You heard that right…The Compliance Coloring Book!

In this conversation, Shari Levitin explains how empathy builds trust, why it takes a human to express it, and how sales leaders can strategically hire and build their teams around the soft skills needed to complement new sales technologies and close more deals.

Bernie’s guest on this episode of The Social Business Engine is Bill Sexton, Vice President of Sales Operations at Systemax. Bill will be presenting a session at the upcoming Frost & Sullivan STAR event on the topic of leveraging win/loss data. On this episode, Bernie and Bill discuss how to best capture and leverage your sales team’s wins and losses so that you can use the insights you discover to make business-critical decisions and give you an edge against your competition.

Cynthia Barnes, is Founder and CEO of the National Association of Women Sales Professionals. Cynthia has been recognized as one of the most influential women in sales. She is a former top 1% saleswoman and founded the NAWSP in 2016, which is the only organization in the US dedicated to helping women sales professionals reach the top 1% and Dance on the Glass Ceiling™. In this episode, you’ll hear more from Cynthia on what it means to “dance on the glass ceiling.”

On this episode of The Social Business Engine Podcast, Bernie’s guest is Nathan Veer, Senior Product Specialist at Brightcove shares a simple, yet powerful 3 step plan to develop a video strategy that gets results. Nathan knows how effective this 3 step plan can be because he’s implemented it himself. He also sees Brightcove customers having great success using it as well.

Paul Roetzer is the CEO of PR 20/20, author of “The Marketing Performance Blueprint,” and the creator of the Marketing Artificial Intelligence Institute. Paul regularly translates the concepts behind AI-related technologies into terms marketers can understand. He does this to help them know why AI matters and how to use it (or not) in day-to-day marketing. On this episode, Bernie and Paul discuss practical ways to get started with AI, specifically in content marketing.

Does your organization have a clear sales enablement strategy that is aligned with your customer’s journey? According to Bernie’s guest for this podcast conversation, Tamara Schenk, you’ll experience more sales wins if you do.

On this episode, Xenia Mutean shares her journey from digital marketing agency owner to technology platform entrepreneur. You’ll also hear Xenia explain the business challenge that she’s passionate about solving and how her team is enabling companies to empower their top employees to be effective representatives of the brand - and most importantly, be seen as trusted thought leaders who amplify the message and mission of their companies.

On this episode, Bernie speaks with Paul Johns, CMO at SAI Global, a leader in the delivery of integrated risk management solutions for enterprise customers across the globe, about how they help their customer win through highly personalized account based marketing.

For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and marketers across a variety of industries. From his seat as a business development exec at a marketing tech company, Victor is exposed to marketers across many companies. That means he’s got a strong read on the pulse of the modern marketer. Victor calls it like he sees it and offers suggestions you can use, on this episode.

Bernie’s guest on this episode of Social Business Engine is Jon Ferrara, founder and CEO of Nimble. Jon has a long history of building relationships, building friendships, building companies, and driving business results. He’s the perfect person to talk to about how we can drive business through genuine friendships in the age of social media.