Modern Marketing Engine podcast hosted by Bernie Borges

Episode 180 features Miki Goyal, Chief Technology Officer at TimeTrade. Miki leads TimeTrade’s software engineering organization where his focus is leading the company’s product roadmap for their market-leading cloud appointment scheduling platform. On this episode, we discuss how TimeTrade is enabling automated appointment setting using Artificial Intelligence (AI) and machine learning capabilities.

In the final episode of the UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies, we're discussing the love story between sales and marketing. The series which covers The 5 Most Influential Topics for B2B Marketing, includes discussions about influencer marketing, data overload, digital customer experience, and social engagement. Discover the romance that develops when aligning marketing and sales, leading the two to work together towards common goals.

The UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies continues with episode four. On episode four we look at the current state of social engagement by reviewing Lithium's "The State of Social Engagement Report." Find out what challenges brands and marketers are facing and learn how you can get more from your digital and social investments.

Dayle Hall, SVP of Marketing at Lithium Technologies is back for episode three of this UpClose Podcast Series. So far of The 5 Most Influential Topics for B2B Marketing, we've discussed influencer marketing and data overload. On this episode, we're focusing on digital customer experience. This is a big topic, and we cover as much as we can in this short podcast episode. The statistics we point out further bolster the argument to engage on the digital customer experience (CX) battle ground.

Dayle Hall, SVP of Marketing at Lithium Technologies is joining me for episode 2 of this special UpClose Podcast Series to discuss an issue many marketers are facing — data overload. This five part series covers The 5 Most Influential Topics for B2B Marketing. In episode two, Dayle explains how B2B marketers can harness all of the data that's available to them.

Dayle Hall, SVP of Marketing at Lithium Technologies, is joining me for this special UpClose Podcast Series. In this five part series, we are looking at The 5 Most Influential Topics for B2B Marketing. In episode one, Dayle explains effective B2B influencer marketing and reviews a few case studies of B2B brands succeeding at influencer marketing. View the show notes page: http://www.socialbusinessengine.com/podcasts/b2b-influencer-marketing-dead

I recently sat down with Joe Pulizzi, Founder and CEO of Content Marketing Institute. We discussed his new book Killing Marketing, which is essentially about making marketing a profit center. Don’t believe me? Read on or watch my video conversation with Joe below. View the show notes page: http://www.socialbusinessengine.com/podcasts/marketing-profit-center

On episode 173 I joined up with two of my co-founders at Vengreso on a Zoom video call to discuss podcasting. You'll meet Phil Gerbyshak and Mario Martinez, Jr. Phil and Mario both host their own podcast. Tune in to find out what they are, and how each is unique. You'll also hear how having a podcast helps to build credibility and influence. View the show notes page: http://www.socialbusinessengine.com/podcasts/podcasting-trifecta-sales-leadership-sales-professionals-marketing-practitioners

Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It's long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources.

Scott Brinker is Co-Founder & CTO at ion interactive inc., a marketing software company that helps with the creation of interactive content. On this episode, Scott and I discuss the evolution of marketing technology and how it impacts marketers in their job, career, and overall performance as marketing professionals. You'll also find out why Scott says marketing should be considered an Olympic sport. View the show notes: http://www.socialbusinessengine.com/podcasts/evolution-marketing-technology

David Meerman Scott is a globe trotting speaker and international best selling author. He is also on the advisory board at Vengreso, where I’m CMO and a co-founder. David has published ten books on marketing strategy, one of which has become a classic. He's a successful practitioner of the marketing strategies and tactics he references. The case study examples he shares in this podcast will inspire you. View the show notes page: http://www.socialbusinessengine.com/podcasts/new-rules-marketing-fun

Gerhard Gshwandtner is the Founder and CEO of Selling Power Magazine, the leading media property that provides senior sales managers with high-quality content. On this episode, Gerhard opens up about the three biggest trends in business all leaders must understand on their journey to Sales 3.0. View the show notes: http://www.socialbusinessengine.com/podcasts/journey-sales-3

Human Assisted AI Breeds Social Sales

The Rise of Account Based Marketing through AI

Shattering the Digital Sales Paradigm