Summary: Paul Roetzer is the CEO of PR 20/20, author of “The Marketing Performance Blueprint,” and the creator of the Marketing Artificial Intelligence Institute. Paul regularly translates the concepts behind AI-related technologies into terms marketers can understand. He does this to help them know why AI matters and how to use it (or not) in day-to-day marketing. On this episode, Bernie and Paul discuss practical ways to get started with AI, specifically in content marketing.
