Affiliate Marketing Today

Last week we did an overview of Affiliate Marketing and today we are going to do more of a deeper dive into publisher models. So, Brian will probably be doing most of the talking. He is the publisher side.

Today our topic is Affiliate Marketing Primer and we’re going to actually be dividing this subject into three segments. The first is going to be a beginner or an introduction segment. The second is going to be more of an intermediate segment. Then the third will be for those advanced users.

It's Christmas time, Hanukkah time, a time for giving gifts and good words like Black Monday, black Friday and another major word that comes into play on online sales. Even on everyday sales, but mostly on online sales when it comes to gifts, is personalization. When we give from the heart, what better way to do it with something stamped with the person's name on it? Today, one of our guests is the Affiliate Manager for the leading affiliate marketing, affiliate brick and mortar type store, Personalization Mall. It's Alan Townsend.

Chris Sanderson works for AMWSO, an affiliate marketing firm based in Bangkok Thailand. Married with 2 kids and 5 dogs, Chris travelled and worked in a wide range of coutries across Africa, Europe and Asia before settling in Thailand where he has lived for the past 12 years.

Haiko chats with Greg Shepard from Net Traction. NetTraction.com is a custom, made to order, personal one-on-one solution for website owners and businesses for which an online campaign represents an important investment and therefore must be taken very seriously. Later on in the show Haiko has as his guest, Asif Malik from GoldenCan.com. If you receive a high amount of traffic, then as an affiliate you can quickly and easily add GoldenCAN Store Integration or GoldenCAN Coupon Integration to any existing web site with only one line of code. And you can start displaying millions of products, thousands of coupons, recent price drop products, product search and price comparison on on your web site within minutes. This saves you a lot of time to work on your web site, while still utilizing your domain name for instant e-commerce. You will start creating revenue immediately if you have traffic.

Haiko chats with PrimeQ's Wade Schlosser. For over a decade, PrimeQ Interactive Advertising (PrimeQ) has been dedicated to offering its advertisers and publishers the most creative campaigns at best payouts to generate targeted leads. PrimeQ owns, hosts and operates hundreds of dot-com properties, generating prospects and campaigns in multiple verticals with a global reach into Europe, Asia and the United States.

Haiko interviews affiliate manager, Malcolm Cowley from the UK affiliate network, Buy.at.

Haiko chats with 2nd Annual LinkShare Golden Link Award-winner Mike Hyland. Since 1998 Webmaster Mike's posts at various affiliate centric forums, like www.Abestweb.com, have called upon networks -Merchants and Affiliates to put real consumer value into each promotional click. EcomCity hosts merchant product showcases from those merchants,like Overstock and Essential Apparel, who have followed Mike's advice through the years to make the advertised landing pages appeal to savvy shoppers. His appeals to make the networks more transparent and responsible for ethical advertising has led to many changes in the online Ad industry, so ripe with tricksters he call's Adwhores.

Haiko talks about upcoming tradeshows , takes feedback from chatters about the tradeshows they have attended so far this year. His guest is Andy Rodriguez from Andy Rodriguez Consulting

This week Haiko speaks with two small up and coming affiliate networks (linkmo.com and incentaclick.com) to express to affiliates that they always have other options to get the same deals and sometimes better payouts than dealing with larger networks. Also on the show is Shawn Shulze the affiliate manager from naturehills.com discussing his niche program and getting accolades from Haiko for the printing of the affiliate code as the source code on all catalog mailings as well as for running such a proactive program.

Affilate Fraud Network Fraud and Detection Fraud are todays topics. Haiko talks about them with Kellie Stevens from Affiliate Fairplay.com

Haiko discusses ECom Expo and the problems surrounding the event

Marc Romstein from Shop at Home Select is the guest. Shop at Home is a software program that allows users to receive rebates on purchases of third party products from hundred of companies.

Haiko has an all-star line-up on this show discussing just what makes an affiliate...a good one. Also, what makes a merchant a good one. Guests highlighting this show: J.T. and Clark Stevens from Overstock.com, Andy Newlin of Sierra Trading Post and Bryan Littleton from Share A Sale.