Affiliate Marketing Today

Today, we are speaking about International Outlook for Affiliate Marketing. We have Jonathan Forster, he's the European Development Director for Commission Junction. He's going to be speaking to us about International Affiliate Marketing which hopefully a lot of you will be interested in, publishers and advertisers alike.

Jeff Hirscha from ValueClick guests on today's show to talk about ROI, return on investment, CPC, CPM, & CPA

I wanted to also introduce at this time, Mark Stannard who is Business Development Manager here at Commission Junction, much like myself. But Mark actually happens to focus on one of our larger clients and that would be eBay. So, Mark and I are going to be talking a little bit about the emerging business market space that we see for Affiliate Marketing. This is actually going to be a really interesting show today, I believe, but let me at least give Mark a chance to say hello.

Change is constant in online advertising and affiliate marketing is no exception. This show we are focusing on ways to tackle change by embracing innovation. Our hosts Brian and Nathan welcome a very premier publisher; an industry player who seems to be speaking at every major conference while managing over a dozen different projects. If you want to stimulate your own creative juices and recapture your affiliate vigor, then you will need to tune in and hear how Vinny Lingham, Chief Strategy Officer of Clicks2Customers, continues to improve on his success. You may also know Vinny from Incubeta, his other enterprise that helps nurture young, innovative companies. Join us as Vinny discusses many of his past, current and (some) of his future projects.

I was talking with Melissa Chagaris today, who is our Director of Performance Optimization at Commission Junction. We are hoping we can tease some interesting information out of her about what she does, what her group does and how that works at a large network and why is it important.

Welcome to Affiliate Marketing Today, I’m your co host Robin Walsh, an Advertiser Account Director of Commission Junction and I’m here with Brian Caldwell, a Publisher Business Development Manager at Commission Junction also. It’s my pleasure to participate in this week’s call. We’re here to discuss Doing the Vertical Market Hip Hop and looking at some of the different business models we look to match Vertical Marketing with in order to be successful for both our publishers and our advertisers.

Today’s session with just Kim and myself, we have no guests today. We’re talking about Publisher Recruitment Strategies. Kim, you and I were talking about this before the show, it should be quite interesting because I know this topic was considered originally from an advertiser perspective but as I pointed out, Publisher Recruitment Strategies, what the advertisers use and how they go about it really matters to publishers as well. So there could be a lot of tips going back and forth from an advertiser/publisher development perspective.

We have Terence Kinsky from our Network Quality Group and Jeff Stephens from our Service Operations Group. They're going to speak about Network Quality and Brand Compliance.

We have Terence Kinsky from our Network Quality Group and Jeff Stephens from our Service Operations Group. They're going to speak about Network Quality and Brand Compliance.

Today we have a special guest Melissa Salas from Buy.com and she is the Senior Marketing Manager who is running the Affiliate Program.

As a follow up to our previous show in this series, today our hosts will discuss and share best practices and recommended tasks for publisher success with affiliate marketing. This episode will provide a framework that any publisher can follow to chart their own roadmap to success.

We are going to be quizzing Jeremy Palmer on some things about Affiliate Marketing. Hopefully you will find this useful and get some answers for some publishers and also for some advertisers because I think there's a lot of advertisers out there who want to really hear from the publisher.

We are going to be quizzing Jeremy Palmer on some things about Affiliate Marketing. Hopefully you will find this useful and get some answers for some publishers and also for some advertisers because I think there's a lot of advertisers out there who want to really hear from the publisher.

Today our hosts will discuss and share best practices and recommended tasks for advertiser success with affiliate marketing. This episode will provide a framework that any advertiser can follow to chart their own roadmap to success. In addition to reviewing the daily, weekly, monthly and quarterly tasks needed to help keep your advertiser program growing and running smoothly, you'll learn about the proactive steps you can take to help your publishers understand how to best promote you. Since an advertiser's success is dependent upon publishers, both parties are encouraged to listen in and learn from each other.

Today our hosts will discuss and share best practices and recommended tasks for advertiser success with affiliate marketing. This episode will provide a framework that any advertiser can follow to chart their own roadmap to success. In addition to reviewing the daily, weekly, monthly and quarterly tasks needed to help keep your advertiser program growing and running smoothly, you'll learn about the proactive steps you can take to help your publishers understand how to best promote you. Since an advertiser's success is dependent upon publishers, both parties are encouraged to listen in and learn from each other.