Summary: Haiko chats with 2nd Annual LinkShare Golden Link Award-winner Mike Hyland. Since 1998 Webmaster Mike's posts at various affiliate centric forums, like www.Abestweb.com, have called upon networks -Merchants and Affiliates to put real consumer value into each promotional click. EcomCity hosts merchant product showcases from those merchants,like Overstock and Essential Apparel, who have followed Mike's advice through the years to make the advertised landing pages appeal to savvy shoppers. His appeals to make the networks more transparent and responsible for ethical advertising has led to many changes in the online Ad industry, so ripe with tricksters he call's Adwhores.
