The SoLoMo Show - Digital Marketing

Adam and Cory attend the Social-Loco Conference and talk with Mark Evans, the Managing Director at Converge Labs and founder of the Social-Loco conference, Niveditha Jayasekar, the 17-year-old winner of the Big Brand Hackathon, Iryna Newman, the Head of Mobile Marketing at Groupon, and Mark Silva, the SVP of Emerging Platforms at Anthem Worldwide, as well as a preview of the interviews that will be featured in upcoming episodes. Show Notes: Social-Loco Conference Mark Evans Converge Labs Niveditha Jayasekar Iryna Newman Groupon Works Mark Silva Anthem Worldwide SoLoMo Show Links: Twitter: @SoLoMoShow, @CoryOBrien and @SecretSushi Facebook: SoLoMo Show Google+: SoLoMo Show Pinterest: SoLoMo Show Email: SoLoMoShow@gmail.com

Adam and Cory attend the Social-Loco Conference and talk with Mark Evans, the Managing Director at Converge Labs and founder of the Social-Loco conference, Niveditha Jayasekar, the 17-year-old winner of the Big Brand Hackathon, Iryna Newman, the Head of Mobile Marketing at Groupon, and Mark Silva, the SVP of Emerging Platforms at Anthem Worldwide, as well as a preview of the interviews that will be featured in upcoming episodes. Show Notes: Social-Loco Conference Mark Evans Converge Labs Niveditha Jayasekar Iryna Newman Groupon Works Mark Silva Anthem Worldwide SoLoMo Show Links: Twitter: @SoLoMoShow, @CoryOBrien and @SecretSushi Facebook: SoLoMo Show Google+: SoLoMo Show Pinterest: SoLoMo Show Email: SoLoMoShow@gmail.com

Adam and Cory attend the Social-Loco Conference and talk with Mark Evans, the Managing Director at Converge Labs and founder of the Social-Loco conference, Niveditha Jayasekar, the 17-year-old winner of the Big Brand Hackathon, Iryna Newman, the Head of Mobile Marketing at Groupon, and Mark Silva, the SVP of Emerging Platforms at Anthem Worldwide, as well as a preview of the interviews that will be featured in upcoming episodes. Show Notes: Social-Loco Conference Mark Evans Converge Labs Niveditha Jayasekar Iryna Newman Groupon Works Mark Silva Anthem Worldwide SoLoMo Show Links: Twitter: @SoLoMoShow, @CoryOBrien and @SecretSushi Facebook: SoLoMo Show Google+: SoLoMo Show Pinterest: SoLoMo Show Email: SoLoMoShow@gmail.com

Adam and Cory discuss the big news coming out of Apple's Worldwide Developers Conference and what smart marketers and advertisers should be preparing for as a result, including the new MacBook Pro with Retina display and what it will mean for online images, the new Passbook app and Apple's moves towards a mobile wallet, maps updates and how networks like Yelp are now more important than ever before, updates for the way applications market themselves, including through Facebook likes, Foursquare's new app updates and how the network is shifting from the check-in to a guide of things to do and places to shop, and what small businesses should do to take advantage of the change, the show's upcoming appearance at the Social-Loco conference and weekly syndication on Social Media Explorer, infographics about Mayor @MikeBloomberg's Foursquare usage and WWDC discussion on Twitter, a tool review of App Annie for keeping track of your application statistics, Google's Trusted Stores program and what it means for online retailers, Facebook's new App Center and how it will change social app discovery, Facebook's new WordPress integration and how that will change the way you promote your blog posts, the Big Brand Hackathon taking place at Social-Loco, and much more.

Adam and Cory discuss the big news coming out of Apple's Worldwide Developers Conference and what smart marketers and advertisers should be preparing for as a result, including the new MacBook Pro with Retina display and what it will mean for online images, the new Passbook app and Apple's moves towards a mobile wallet, maps updates and how networks like Yelp are now more important than ever before, updates for the way applications market themselves, including through Facebook likes, Foursquare's new app updates and how the network is shifting from the check-in to a guide of things to do and places to shop, and what small businesses should do to take advantage of the change, the show's upcoming appearance at the Social-Loco conference and weekly syndication on Social Media Explorer, infographics about Mayor @MikeBloomberg's Foursquare usage and WWDC discussion on Twitter, a tool review of App Annie for keeping track of your application statistics, Google's Trusted Stores program and what it means for online retailers, Facebook's new App Center and how it will change social app discovery, Facebook's new WordPress integration and how that will change the way you promote your blog posts, the Big Brand Hackathon taking place at Social-Loco, and much more.

Adam and Cory discuss the big news coming out of Apple's Worldwide Developers Conference and what smart marketers and advertisers should be preparing for as a result, including the new MacBook Pro with Retina display and what it will mean for online images, the new Passbook app and Apple's moves towards a mobile wallet, maps updates and how networks like Yelp are now more important than ever before, updates for the way applications market themselves, including through Facebook likes, Foursquare's new app updates and how the network is shifting from the check-in to a guide of things to do and places to shop, and what small businesses should do to take advantage of the change, the show's upcoming appearance at the Social-Loco conference and weekly syndication on Social Media Explorer, infographics about Mayor @MikeBloomberg's Foursquare usage and WWDC discussion on Twitter, a tool review of App Annie for keeping track of your application statistics, Google's Trusted Stores program and what it means for online retailers, Facebook's new App Center and how it will change social app discovery, Facebook's new WordPress integration and how that will change the way you promote your blog posts, the Big Brand Hackathon taking place at Social-Loco, and much more.

Live at the SOMA StrEat Food Park, including interviews with Adam Lee from Adam's Grub Truck and Carlos Muela, the founder of SOMA StrEat Food Park, as well as discussing the show's upcoming appearance at the Social-Loco conference, weekly syndication on Social Media Explorer, the rise of smartphones and how this has enabled the growth of mobile marketing, social-savvy food trucks, Mary Meeker's presentation on internet trends for 2012, Google merging Places into Google+, the mobile threat that could take down Facebook, LevelUp and how it's redefining customer loyalty programs and the way we pay for things, Hipstamatic's Snap Magazine, the Ben & Jerry's Scoop Truck and how big brands can take advantage of the food truck movement, a look at Sprint's Phone Dream campaign, and more.

Gender differences between popular social networks and what you should consider when developing your social strategy, the show's upcoming appearance at the Social-Loco conference, weekly syndication on Social Media Explorer, and the new live broadcast that will take place every week on Google+ Hangouts On Air, Adam's interview with Cady Condyles, Facebook and Bing teaming up to take on Google and what you should do to prepare, Adam's social shopping experience while looking for a new pair of Vibram Five Finger shoes and what smart companies can do to make sure they're reaching this new market, Facebook's new reach data on all timeline posts and what you should look for to optimize your reach, why you suck at Retweeting, Ford's use of SoundCloud for a new Fusion promotion, the million fan video and whether or not that's the best way to celebrate fan milestones, why paid media on corporate blogs is a bad idea, and more.

Adam and Cory discuss BIG announcements about the SoLoMo Show, including an appearance at the Social-Loco conference, a weekly feature on Social Media Explorer, and the availability of the show live on Google+ Hangouts On Air, an infographic that compares marketing and advertising people to 'normal' people, a new tool for Pinterest called Pin My Info that lets you build an 'about me' board, an interview with Jay Baer, the MLB's Fan Cave and their big bet on content production, Pitbull on the Today Show, and #CamryEffect, one of the biggest social media fails of 2012.

Adam and Cory discuss their troubles with Google+ Hangouts On Air, Pew's survey of smartphone owners and their location-based service usage, tips for making the most of location-based service marketing, Google's penguin update and what it means for your search engine optimization, Twitter's effect on Google search results, new data that indicates Google+ is a ghost town and what you should do in response, GM pulling their $40 million Facebook spend, shady tactics being used by Socialcam to boost their app, and more.

Adam and Cory discuss Pew's research on just-in-time information seeking with mobile phones, the trend of companies witholding marketing material in exchange for social actions, with examples from MTV's Teen Wolf, Assassin's Creed, and Gilt Groupe, C&A adding online likes to their offline store experience, Walmart driving foot traffic in-store with an Avengers augmented reality app, Nike's Free Face campaign and getting users to interact with your product through an engaging experience, and Uber's on-demand mariachi fiestas and how you can take advantage of cultural events to promote your products.

Adam and Cory discuss french toast and floating french bulldogs, Facebook users sharing their organ donor status, how to use broader Facebook events to start discussions on your brand page, the continued growth of mobile video social networks like Viddy and Socialcam, why Socialcam is like a computer virus, Mark Zuckerberg's Viddy account and how that might fuel buyout rumors, five quick tips to improve your mobile videos, Viddy's #MarchOnViddy content ideas, Pinterest's updated group boards, Snapguides making the Pinterest publishing process easy through the new Pinterest API, Flickr and Pinterest playing nicely together, making the most of Buffer for Twitter, Dove and Honest Tea and the trend of repurposing Facebook content, and a shootout to listener Scott Roehl.

Adam and Cory discuss the announcement of Google Drive and how you can use cloud storage to manage collaborative editorial content, a review of Buffer for Twitter and Pinerly for Pinterest, Dominos hiring employees and letting you order a pizza through their Pizza Hero mobile game, Kiip and bringing real world rewards to mobile games, Viddy and Socialcam and the need for a short-format video content strategy, Honda's Pintermission Pinterest campaign, and interesting Facebook Timeline examples from The Engine Is Red, Livestrong and Fanta.

Adam and Cory discuss tax day stories, Foursquare Day and what it signals for the network's growth, promotions you can use to engage the Foursquare community, the new Google+ layout and what it means for your company page, making the most of live discussions through services like Google+ Hangouts On Air, Klout's announcement of brand pages and how this could change the way companies interact with an motivate influencers, lessons from the massive success of recent Kickstarter campaigns, whether or not social icons at the end of TV commercials actually drive action, the Starbucks #5More campaign and how it brings together the social conversation into a single hub, and a challenge to find the most unique uses of the new Facebook Timeline.

Adam and Cory discuss Facebook's purchase of Instagram, why it signals that mobile photo sharing is here to stay, what you need to do to be prepared, a guide to Instagram filters, why you need to keep hustling when it seems like others see blessed with overnight success, whether or not we really trust Facebook not to ruin Instagram, the privacy implications of the merge, Google's announcement of their Glass project and how they might introduce a new class of location based social conversations, LinkedIn's new targeted updates, why successful retailers are hiring more salespeople and paying them more, not less, Sephora's new digital strategy that encompasses iPads, mobile and Pinterest, and why pinners be crazy.