Summary: Adam and Cory discuss Pew's research on just-in-time information seeking with mobile phones, the trend of companies witholding marketing material in exchange for social actions, with examples from MTV's Teen Wolf, Assassin's Creed, and Gilt Groupe, C&A adding online likes to their offline store experience, Walmart driving foot traffic in-store with an Avengers augmented reality app, Nike's Free Face campaign and getting users to interact with your product through an engaging experience, and Uber's on-demand mariachi fiestas and how you can take advantage of cultural events to promote your products.
