The SoLoMo Show - Digital Marketing

Adam and Cory are joined by Erin Robbins O'Brien, the Director of Marketing and Communications at Viralheat, as they discuss social media tools, and how to make the most of them when you want to monitor, listen to, measure and engage with social media marketing. Topics include how to use social media tools before, during, and after a campaign, what you need to consider when setting up keywords to make sure your social media tool is performing to the best of its ability, where metrics fail and what you should be measuring, how to actually measure and improve ROI, sentiment analysis and the role sentiment should play in your marketing measurements, paid vs free tools and when you should consider upgrading to a paid service, and the future of social media monitoring. They also discuss Viralheat's announcement of the industry's most comprehensive free service for social media management, publishing and engagement, and why it could save you thousands of dollars per month. In addition, Adam and Cory share an infographic that examines the current state of social media monitoring tools, who's using them, and how happy they are with the current tools that are available.

Adam and Cory are joined by Erin Robbins O'Brien, the Director of Marketing and Communications at Viralheat, as they discuss social media tools, and how to make the most of them when you want to monitor, listen to, measure and engage with social media marketing. Topics include how to use social media tools before, during, and after a campaign, what you need to consider when setting up keywords to make sure your social media tool is performing to the best of its ability, where metrics fail and what you should be measuring, how to actually measure and improve ROI, sentiment analysis and the role sentiment should play in your marketing measurements, paid vs free tools and when you should consider upgrading to a paid service, and the future of social media monitoring. They also discuss Viralheat's announcement of the industry's most comprehensive free service for social media management, publishing and engagement, and why it could save you thousands of dollars per month. In addition, Adam and Cory share an infographic that examines the current state of social media monitoring tools, who's using them, and how happy they are with the current tools that are available.

Adam and Cory are joined by Erin Robbins O'Brien, the Director of Marketing and Communications at Viralheat, as they discuss social media tools, and how to make the most of them when you want to monitor, listen to, measure and engage with social media marketing. Topics include how to use social media tools before, during, and after a campaign, what you need to consider when setting up keywords to make sure your social media tool is performing to the best of its ability, where metrics fail and what you should be measuring, how to actually measure and improve ROI, sentiment analysis and the role sentiment should play in your marketing measurements, paid vs free tools and when you should consider upgrading to a paid service, and the future of social media monitoring. They also discuss Viralheat's announcement of the industry's most comprehensive free service for social media management, publishing and engagement, and why it could save you thousands of dollars per month. In addition, Adam and Cory share an infographic that examines the current state of social media monitoring tools, who's using them, and how happy they are with the current tools that are available.

Adam and Cory discuss the new responsive design of SoLoMoShow.com, what marketers need to know about HTML5, the new Google+ iPad app and its focus on visuals, why games don't work on Google+ and what this teaches us about Google+ users, Twitter's new mobile app and the ability to expand Tweets, why fans might want to push your Tweets to their phone, the 10 steps to designing an amazing infographic, a review of Gabi, the new iOS app that allows you to slice and dice Facebook data in interesting ways, and more.

Adam and Cory discuss the new responsive design of SoLoMoShow.com, what marketers need to know about HTML5, the new Google+ iPad app and its focus on visuals, why games don't work on Google+ and what this teaches us about Google+ users, Twitter's new mobile app and the ability to expand Tweets, why fans might want to push your Tweets to their phone, the 10 steps to designing an amazing infographic, a review of Gabi, the new iOS app that allows you to slice and dice Facebook data in interesting ways, and more.

Adam and Cory discuss the new responsive design of SoLoMoShow.com, what marketers need to know about HTML5, the new Google+ iPad app and its focus on visuals, why games don't work on Google+ and what this teaches us about Google+ users, Twitter's new mobile app and the ability to expand Tweets, why fans might want to push your Tweets to their phone, the 10 steps to designing an amazing infographic, a review of Gabi, the new iOS app that allows you to slice and dice Facebook data in interesting ways, and more.

Adam and Cory discuss Google I/O, the announcements made at the conference, and what you need to know to optimize Google's platforms, including Google+ usage statistics, the new Nexus 7 Android tablet and why you may want to begin testing on a 7" device, Android Jelly Bean, Project Butter and what it means for the mobile operating system, Google Now and how it will take on Siri with spontaneous recommendations, Google Glass and the future of Google, the world's best product demo, existing in the layer of data, Google+ announcements including Google+ Events, Google+ tablet apps, and Google+ history API, interviews with Nancy Ramamurthi from TripIt and how TripIt data is being used in interesting ways, and Kevin Fliess from Room77 and how social is shifting the way we focus our shopping, Foursquare's new connected apps platform and what it means for your business, a review of the Google+ Notifications Chrome extension, Google +1 button recommendations, Google changing their Places app to Google+ Local and why you should pay extra close attention to Zagat, Instagram's new photo pages, and more.

Adam and Cory discuss Google I/O, the announcements made at the conference, and what you need to know to optimize Google's platforms, including Google+ usage statistics, the new Nexus 7 Android tablet and why you may want to begin testing on a 7" device, Android Jelly Bean, Project Butter and what it means for the mobile operating system, Google Now and how it will take on Siri with spontaneous recommendations, Google Glass and the future of Google, the world's best product demo, existing in the layer of data, Google+ announcements including Google+ Events, Google+ tablet apps, and Google+ history API, interviews with Nancy Ramamurthi from TripIt and how TripIt data is being used in interesting ways, and Kevin Fliess from Room77 and how social is shifting the way we focus our shopping, Foursquare's new connected apps platform and what it means for your business, a review of the Google+ Notifications Chrome extension, Google +1 button recommendations, Google changing their Places app to Google+ Local and why you should pay extra close attention to Zagat, Instagram's new photo pages, and more.

Adam and Cory discuss Google I/O, the announcements made at the conference, and what you need to know to optimize Google's platforms, including Google+ usage statistics, the new Nexus 7 Android tablet and why you may want to begin testing on a 7" device, Android Jelly Bean, Project Butter and what it means for the mobile operating system, Google Now and how it will take on Siri with spontaneous recommendations, Google Glass and the future of Google, the world's best product demo, existing in the layer of data, Google+ announcements including Google+ Events, Google+ tablet apps, and Google+ history API, interviews with Nancy Ramamurthi from TripIt and how TripIt data is being used in interesting ways, and Kevin Fliess from Room77 and how social is shifting the way we focus our shopping, Foursquare's new connected apps platform and what it means for your business, a review of the Google+ Notifications Chrome extension, Google +1 button recommendations, Google changing their Places app to Google+ Local and why you should pay extra close attention to Zagat, Instagram's new photo pages, and more.

Adam and Cory sit down with Alexa Andrzejewski, the CEO and Co-Founder of Foodspotting, at the Social-Loco Conference to discuss using the app to discover new foods, building a community, rewarding users for creating quality content, social feedback, creating demand for restaurants, making the most of Facebook Open Graph, going viral on Facebook, promoting your restaurant on Foodspotting, and an early announcement of the Foodspotting/Foursquare integration.

Adam and Cory sit down with Alexa Andrzejewski, the CEO and Co-Founder of Foodspotting, at the Social-Loco Conference to discuss using the app to discover new foods, building a community, rewarding users for creating quality content, social feedback, creating demand for restaurants, making the most of Facebook Open Graph, going viral on Facebook, promoting your restaurant on Foodspotting, and an early announcement of the Foodspotting/Foursquare integration.

Adam and Cory sit down with Alexa Andrzejewski, the CEO and Co-Founder of Foodspotting, at the Social-Loco Conference to discuss using the app to discover new foods, building a community, rewarding users for creating quality content, social feedback, creating demand for restaurants, making the most of Facebook Open Graph, going viral on Facebook, promoting your restaurant on Foodspotting, and an early announcement of the Foodspotting/Foursquare integration.

Adam and Cory take a deep dive into Twitter for brands and marketers, looking at how you can take advantage of recent changes, and what the future looks like for the network, including Twitter use statistics for 2012, new hashtag pages and how they will focus branded conversation around the hashtag, Twitter's first TV commercial and why it means the company is ready to take the network to the next level, turning off replies for larger brands and why this will free you up to have more conversations, expanded Tweets and how they will bring images, videos, blog posts and other media into the Twitter experience, deeper Facebook integration to bring your Twitter communication into other networks, suggested followers that will help you build a relevant audience and start meaningful conversations, tailored trends and why you no longer need to chase after unrelated topics, unlimited retweets and how you can use retweet counts to spy on your competition, Toyota's Tweets for Sweets campaign and how you can easily bring Twitter rewards to the offline world, a review of the Hibari Twitter app and how you can use it as a secondary app to find valuable opportunities for engagement, interviews with Di-Ann Eisnor of Waze and how Waze builds a mobile-focused product and an incredibly strong and dedicated community, and Kipp Jones of Skyhook Wireless and how internal location will change the way we think of geo-location services, Oreo's pride image and how taking a stand on controversial issues can help you develop passionate and loyal fans, Carly Rae Jepsen's Call Me Maybe meme and what it looks like when a video truly goes viral, Square's new rewards platform and how it will help businesses retain their most valuable customers and find new ones, and more.

Adam and Cory take a deep dive into Twitter for brands and marketers, looking at how you can take advantage of recent changes, and what the future looks like for the network, including Twitter use statistics for 2012, new hashtag pages and how they will focus branded conversation around the hashtag, Twitter's first TV commercial and why it means the company is ready to take the network to the next level, turning off replies for larger brands and why this will free you up to have more conversations, expanded Tweets and how they will bring images, videos, blog posts and other media into the Twitter experience, deeper Facebook integration to bring your Twitter communication into other networks, suggested followers that will help you build a relevant audience and start meaningful conversations, tailored trends and why you no longer need to chase after unrelated topics, unlimited retweets and how you can use retweet counts to spy on your competition, Toyota's Tweets for Sweets campaign and how you can easily bring Twitter rewards to the offline world, a review of the Hibari Twitter app and how you can use it as a secondary app to find valuable opportunities for engagement, interviews with Di-Ann Eisnor of Waze and how Waze builds a mobile-focused product and an incredibly strong and dedicated community, and Kipp Jones of Skyhook Wireless and how internal location will change the way we think of geo-location services, Oreo's pride image and how taking a stand on controversial issues can help you develop passionate and loyal fans, Carly Rae Jepsen's Call Me Maybe meme and what it looks like when a video truly goes viral, Square's new rewards platform and how it will help businesses retain their most valuable customers and find new ones, and more.

Adam and Cory take a deep dive into Twitter for brands and marketers, looking at how you can take advantage of recent changes, and what the future looks like for the network, including Twitter use statistics for 2012, new hashtag pages and how they will focus branded conversation around the hashtag, Twitter's first TV commercial and why it means the company is ready to take the network to the next level, turning off replies for larger brands and why this will free you up to have more conversations, expanded Tweets and how they will bring images, videos, blog posts and other media into the Twitter experience, deeper Facebook integration to bring your Twitter communication into other networks, suggested followers that will help you build a relevant audience and start meaningful conversations, tailored trends and why you no longer need to chase after unrelated topics, unlimited retweets and how you can use retweet counts to spy on your competition, Toyota's Tweets for Sweets campaign and how you can easily bring Twitter rewards to the offline world, a review of the Hibari Twitter app and how you can use it as a secondary app to find valuable opportunities for engagement, interviews with Di-Ann Eisnor of Waze and how Waze builds a mobile-focused product and an incredibly strong and dedicated community, and Kipp Jones of Skyhook Wireless and how internal location will change the way we think of geo-location services, Oreo's pride image and how taking a stand on controversial issues can help you develop passionate and loyal fans, Carly Rae Jepsen's Call Me Maybe meme and what it looks like when a video truly goes viral, Square's new rewards platform and how it will help businesses retain their most valuable customers and find new ones, and more.