The SoLoMo Show - Digital Marketing

Adam and Cory discuss Instagram's debut on Android, Adam's post on marketing with images including the potential overuse of infographics, the trend of sharing over commenting and the amount of inside information that followers want from your company, users fighting back against too many retro photos in their Facebook News Feed, initial research on fan response to the new Facebook Timeline, Gilt's Pinterest discount campaign and Peugeot's Pinterest promotion and how it takes advantage of the new Pinterest layout, Best Buy closing 50 stores, and how that could signal a future filled with coffee shops.

Adam and Cory discuss President Obama's new Pinterest account, Justin Bieber breaking Instagram, Pinterest group board issues, Pinterest hacking for fun and for profit, Kotex engaging influencers through Pinterest, Pinterest management and measurement tools and whether it's too early to start using them, Facebook vs blogging for your business needs, social logins and their affect on e-commerce, and Twitter's new self-serve ad platform that they launched with American Express.

Adam and Cory discuss the new iPad, Lowe's adding the Pinterest logo to the end of their commercials, Google adding social ROI to their Analytics product, Google+ Ripples, Facebook's introduction of the Interest List feature, Facebook building out their location data API, shoppers moving away from salespeople with the help of technology, and using a logo vs using a URL in a commercial.

Adam and Cory discuss the new iPad, and then dive into South by Southwest, including the massive adoption of Instagram, the growth of our visual culture as evidenced by the increase in visual notes, the new Curator's Code, iPads everywhere, whether or not Highlight was the highlight of SXSW, American Express spending their way to the top with a Jay-Z concert, homeless hotspots, and a review of the issues with Gilt's Klout perk.

Adam and Cory discuss the upcoming iPad announcement from Apple, surviving SXSW thanks to a Pinterest travel guide from GSD&M, Gilt offering perks through Klout based on influence, American Express syncing with Twitter to offer deals, Square's new register app and how it makes Square a must for any small business, and the announcements that came out of Facebook's fMC event, including Timeline for brand Pages and a slew of new advertising options.

Adam and Cory discuss the 2012 leap year, the announcement of the iPad 3 and how deep their Apple fanboyism runs, assisted serendipity apps like Highlight, Glancee and Banjo, Let's Lunch, companies that give perks to influencers, including PeerIndex and Klout, measures of Pinterest influence including PinClout and Pinpuff, the challenges that Google+ is facing with keeping users on the site, the end of Facebook commerce stores, and the extension of the Jason Falls No BS book giveaway.

Adam and Cory talk with Jason Falls about his book, No Bullshit Social Media, and then discuss Presidents Day, Pinterest follow-up, including a few Pinterest hacks, GAP's new sharable social catalog, Twitter opening up their ad platform to small businesses, follow-up from Rahul Aggarwal, the CEO of Arktan, and finally, how to win a copy of Jason's book.

Adam and Cory take a deep dive into Pinterest, including what it is, how big the network has grown recently, how Pinterest generates revenue, stats about Pinterest, the new interest graph, spin-offs that include Lady Gaga's Little Monsters and Gentlemint, jQuery Masonry, using Pinterest for marketing research, other uses for Pinterest, running a contest on Pinterest, including examples from ModCloth and Threadless, and finally, a guest for next week's episode!

Thoughts on the Super Bowl, Super Bowl ads and the related second screen marketing campaigns from Shazam, Chevy and Coke, five trends from the Super Bowl, Foursquare's Super Swarm Sunday, Microsoft attacking Google, Instagram and the photo-a-day challenge, and Molly, the candy robot.

Adam and Cory discuss second screen marketing and advertising in anticipation of the 2012 Super Bowl, studies and statistics that support this second screen trend, sample campaigns from Shazam, Chevy's Game Time app, Coca-Cola's Polar Bear Bowl, USA Networks' Character Chatter network, Twitter as a second screen platform, and the various companies that are driving the growth of second screen marketing, including Shazam, GetGlue, IntoNow, Arktan, Viggle and Echo.

Adam and Cory discuss their favorite anti-SOPA site blackouts, user response to Wikipedia's anti-SOPA blackout, Facebook's new Timeline and News Ticker updates, sharing LOLs through Facebook's new verbs, Apple reinventing education with iPad textbooks, Apple aiding content creators with iBooks Author, Color targeting (and possibly redefining) the youth demographic, Tumblr's user growth, Porsche celebrating 2 million Facebook fans, and the Focus On The User bookmarklet that Twitter, Facebook and MySpace created in protest of Google's Search Plus Your World.

Adam and Cory discuss Instagram, the Jan Photo A Day meme, the value of blog comments, Twitter's Road to the Superbowl, eBook publishing and content development, how Four Seasons has embraced digital marketing and virtual experiences, the Sweet Tweet video from Uniform, and NBC debuting the pilot for their new show Smash on iTunes and Amazon two weeks before the television premier.

Adam and Cory discuss Nielsen's report on the State of the Media, Google's new Search Plus Your World initiative, Google's Chrome sponsored story debacle, innovative new AR billboards from Domino's, the new Doritos Crash the Super Bowl TV spots and Obama joining Instagram.