Viralheat and Social Media Monitoring, Measurement and Engagement Tools - Episode 28

Summary: Adam and Cory are joined by Erin Robbins O'Brien, the Director of Marketing and Communications at Viralheat, as they discuss social media tools, and how to make the most of them when you want to monitor, listen to, measure and engage with social media marketing. Topics include how to use social media tools before, during, and after a campaign, what you need to consider when setting up keywords to make sure your social media tool is performing to the best of its ability, where metrics fail and what you should be measuring, how to actually measure and improve ROI, sentiment analysis and the role sentiment should play in your marketing measurements, paid vs free tools and when you should consider upgrading to a paid service, and the future of social media monitoring. They also discuss Viralheat's announcement of the industry's most comprehensive free service for social media management, publishing and engagement, and why it could save you thousands of dollars per month. In addition, Adam and Cory share an infographic that examines the current state of social media monitoring tools, who's using them, and how happy they are with the current tools that are available.