Marketo's Marketing and Sales Best Practices

Buyers no longer depend on sales and marketing messages alone to make their purchasing decisions. They want to hear from other customers who have gone before them. So how do you identify and organize your customers to act as advocates for your product? Rather than expecting your customers to provide a testimonial whenever you need one, a strategy is required to build interactive, two-way conversations and real, reciprocal relationships with your advocates. Listen in as an all-star lineup discusses strategies for mobilizing your own advocate army. You will learn: • What customer advocacy is • How to identify customer advocates • How to build reciprocal relationships with advocates • How Influitive's advocacy marketing expertise and Marketo's marketing platform work together to effectively mobilize an advocate army

So you've decided that marketing automation is right for your business, but you still need to select the best solution. Or, maybe you've taken the next step to purchase marketing automation but you're not sure how to get started. Now what? You won't want to miss this live webinar that will show you how to effectively evaluate, purchase, implement, and succeed with a marketing automation system.  Join Jon Miller, VP, Marketing and Co-founder of Marketo, to discover why the journey from choosing to implementing marketing automation is easier than you think! You will learn: • Factors to consider when choosing a marketing automation platform • The right process for purchasing your ideal solution • How to maximize the impact of marketing automation • What the future of marketing automation looks like

Your audience has their marketing shields up. How do you cut through the noise and engage potential buyers? The answer is through engagement marketing, which listens to the customer across multiple channels and responds appropriately.  This kind of conversation goes beyond highly ineffective batch-and-blast email strategies, which lessen the likelihood of connecting with potential buyers in the future. Watch the webinar on this increasingly relevant marketing topic, and discover best practices for creating more engaging marketing campaigns. You'll also learn about the critical capabilities that you should look for in a solution to ensure that your interactions with potential customers are always two-way, relevant, multi-channel, timely, and ultimately – effective at turning leads into customers. Listen as Marketo's Michael Berger, Director, Product Marketing, discusses: • How to create meaningful conversations with potential buyers • The importance of taking the dialogue across channels • Tools that are needed for a successful engagement marketing strategy • Key capabilities to look for in an engagement marketing solution

You've heard the buzz about marketing automation and how it can help maximize your marketing efforts.  But do you really understand how to use it effectively to drive amazing results? Join Jon Miller, Co-founder and VP of Marketing at Marketo, to get an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo’s growth.    You'll see how the experts at Marketo do it themselves.  We'll cover actual examples of how Marketo’s smart and innovative programs produce such eye-popping results as: • 147% increase in nurture email click rates • 50% gain in marketing qualified leads at 33% less cost per lead • 40% improvement in sales productivity

How effective is your lead targeting? Today’s buyer is sharing their interests and activity online more openly than ever before. Imagine if you could capture and distill this information, then use it to target the right buyers based on their online presence and your ideal buyer profile.  Join us for this eye-opening webinar that will explore how big data solutions can crunch your buyer’s data and how marketers can leverage these insights through social lead targeting.  

Hear Richard Park, Director of Sales Operations at Jive Software and Ran Gishri, VP Marketing at Leadspace, discuss how to bring the power of social to your lead targeting. You will learn: • What social lead targeting is • How social lead targeting is different from normal lead targeting • How Leadspace’s social targeting solution is driving business results for Jive Software • How social lead targeting and marketing automation work together

Modern marketing has gotten complicated – marketers have to engage prospects and customers across many different channels, with much more content, at exactly the right moment. The newly released Marketo Customer Engagement engine makes things simple. Using SmartEngagement technology, the system automatically and intelligently delivers the right content to the right person, at the right time. Now, marketers can finally focus on developing engaging content, leaving behind the hassle of manually creating and maintaining complex workflows. Watch this eye-opening webinar and listen in as Michael Berger, Director of Product Marketing, and Cheryl Chavez, Director of Product Management, discuss the powerful new technology that truly reinvents the way marketers engage with their prospects and customers. You will learn how Marketo Customer Engagement can help you: • Engage and push prospects more efficiently through your sales funnel • Limit the amount of email a prospect can receive • Measure which content assets perform better at different points in the buying cycle • Track where individuals are within a nurture program at any given time

More than ever marketing success is data-driven.  To be a great marketer, you need data to understand who the customer is and what they want and need — and you can't always rely on your prospects to tell you the whole story.   Join us to learn how Magento has combined visitor identification and marketing automation to drive revenue through knowing and acting on the truth about customers and prospects; and how Demandbase and Marketo has helped them achieve these results.   You will learn: • Why people lie on web forms, and what it means to your data • How to avoid the demand gen dilemma: longer forms mean more data but decreased conversion • What deeper account data can tell you about customer intent • How marketing automation helps you act more quickly on customer data and increase revenue

Hear Jon Miller, VP of Marketing at Marketo, and Lorena Harris, VP of Corporate Marketing at Vantiv, discuss how to select the right marketing automation vendor and ensure success with implementation and beyond.  You will learn: • How to select the right marketing automation vendor • How to think big, start small, and move quickly with marketing automation • How to manage your people, process, and technologies for success • How Vantiv sold marketing automation to internal stakeholders • How Vantiv managed change internally to create impact with marketing automation

Every business has one thing in common: the desire to achieve higher revenue and faster growth. But how do you get started? Join Jon Miller, VP of Marketing at Marketo, and learn everything you have ever wanted to know about marketing automation, including: • What is marketing automation and why is it so hot right now? • How is it different from other technology platforms, including CRM and email marketing? • What are some of the common features? • How do you build a business case and convince internal stakeholders to act? • What is the future of marketing automation?

For too long Social Marketing has been done in a silo. It's time to make Social Marketing an integrated part of your demand gen marketing programs. Join Marketo and Deluxe for our upcoming webinar: “Driving Leads, Not Likes: How to Build an Integrated Social Referral Campaign.” Join Kristy Grayson, Director of Integrated Marketing at Deluxe, and Allison Dyer, Social Marketing consultant at Marketo, as they discuss: • Why social marketing works for B2B as well as B2C • Why social marketing needs to come out of the social silo • How a social referral campaign works • How to build a social referral campaign

Today's leading agencies are increasingly engaging customers with targeted messages and content in order to accelerate time to revenue. As a result, the old model of "blasting emails" every time the company has a new message to push is disappearing. Building relationships with target audiences is the new paradigm. In this webinar, you will learn how B2B marketing organizations are adapting and the role that digital agencies should be playing in this transformation. 
Listen in as Peter O'Neill, VP and Principal Analyst at Forrester, and Mark Sheridan, VP of Business Development and Channels at Marketo, discuss how: • B2B marketing is maturing from lead generation to revenue acceleration • Content and social marketing are being used to pull customers through the buyer journey • Digital agencies are emerging to take advantage of marketing service opportunities • New technologies are changing the client-agency relationship

Today’s buyer is in control. They are already 70% of the way through their buying decision before they formally engage with a company. So the old mindset of marketing and support being separate functions is not a formula for success. Imagine a world where both marketing and support hear, measure and respond to the voice of the customer. Join us for this eye-opening webinar that will explore how support and marketing can work together. 
Hear Justin Pirie, Cloud Strategist at Mimecast, and Don Baron, Director, Business Development at Get Satisfaction discuss this new frontier of the “voice of the customer”. You will learn: • What is the “voice of the customer”? • How does community act as an engine for generating “voice of the customer”? • How do support and marketing work together? • How does Get Satisfaction’s community platform and Marketo’s marketing platform work together to drive customer acquisition and support?

Managing and staying on track with a marketing budget can be a tactical nightmare. What you’ve already spent, what you're committed to spend, and what you’re planning to spend can change daily. To top it all off, trying to manage across team members or getting a clear view of spend per program can be feel almost impossible.
  Join us to get a first look at how Marketo's newest product, Marketo Financial Management, makes it easy for marketing teams across the organization to manage their budgets. Only Marketo Financial Management ties all of your marketing budget and spend information together with your programs in a single, up-to-date view, so you can: • Forecast accurately • Find and reallocate budget • Spend to plan

The phrase "the customer is king" is now more true than ever. The abundance of buyer information currently available through the explosion of cloud, social and mobile platforms has enabled buyers to learn about a product before engaging with your company. This paradigm shift requires a change in marketing strategy. Marketers now need to be able to see and respond to everything from product usage to social commentary.  
Join us for this eye-opening webinar and listen as Andre Pino, VP of Marketing at CloudBees and Guy Nirpaz, CEO at Totango, discuss this new frontier of measuring and managing customer engagement. You will learn: • Why measuring and reacting to customer engagement is important • How you can effectively measure and react to customer engagement • What the role of the marketer is during the customer engagement process • How Totango's customer engagement platform and Marketo's marketing platform work together throughout the customer lifecycle

Let's face it. Grappling with the administration of marketing budgets can be a tactical nightmare. Balancing regional budgets, finding funds you can confidently reallocate and responding to changing business priorities require a lot of coordination. In this webinar, you will learn how to better manage your budget and ultimately meet your marketing goals by implementing a streamlined process that balances global needs with flexibility at a regional level. Listen in as Kristen Petersen and Alex Richey of F5 Networks discuss best practices and examples that will help you: • Stay on budget across teams and regions • Identify and reallocate unused funds • Build a case with finance for increased investment