Marketo's Marketing and Sales Best Practices show

Marketo's Marketing and Sales Best Practices

Summary: The Marketo Marketing and Sales Best Practices Podcast offers audio and video of the company’s resources and free tools about Best Practices in Marketing and Sales. Become a marketing expert and take your demand generation efforts to the next level. Learn the latest best practices in lead nurturing, lead scoring, and landing page optimization. Research marketing automation and know what questions to ask before you buy. Align marketing and sales around a common revenue cycle to drive explosive growth.

Podcasts:

Metrics that Matter for Marketing Measurement - Marketo Podcast Series | File Type: audio/mpeg | Duration: 51:09

David Raab, Principal of Raab Associates, and Jon Miller, VP of Marketing at Marketo, discuss the metrics that really matter for: Marketing ROI, Program ROI, Stage results and Revenue forecasts. For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

Presentation Slides: Metrics that Matter for Marketing Measurement - Marketo Podcast Series | File Type: application/pdf | Duration: Unknown

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For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

A Playbook for Sales and Marketing Alignment: Maximizing the Effective Delivery of Sales-ready Leads - Marketo Podcast Series | File Type: audio/mpeg | Duration: 54:03

Find out what happens when marketing and sales align around one revenue cycle and how it can drastically affect your organization. For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

Presentation Slides: A Playbook for Sales and Marketing Alignment: Maximizing the Effective Delivery of Sales-ready Leads - Marketo Podcast Series | File Type: application/pdf | Duration: Unknown

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For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

How B2B Companies Generate Revenue through Search and Social Media - Marketo Podcast Series | File Type: audio/mpeg | Duration: 55:53

Find out how your company can leverage the power of search and social media to boost marketing results and take revenue to new heights. For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

Presentation Slides: How B2B Companies Generate Revenue through Search and Social Media - Marketo Podcast Series | File Type: application/pdf | Duration: Unknown

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For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

A Dashboard Doesn’t Drive Itself: Creating a Marketing Dashboard with the Metrics that Matter - Marketo Podcast Series | File Type: audio/mpeg | Duration: 52:56

Learn the best techniques and the most important metrics from Pete Krainik, Founder and Chairman of the CMO Club, and Meg Heuer, Service Director of SiriusDecisions, as they explain the keys to creating an effective marketing dashboard by collecting only the most essential and diagnostic metrics. For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

Presentation Slides: A Dashboard Doesn’t Drive Itself: Creating a Marketing Dashboard with the Metrics that Matter - Marketo Podcast Series | File Type: application/pdf | Duration: Unknown

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For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

The Secret to Becoming a Marketing Champion - Marketo Podcast Series | File Type: audio/mpeg | Duration: 51:25

Roy Young, President of MarketingProfs, and Jeffrey Hayzlett, author of The Mirror Test, explain how marketing can help your organization grow and meet its strategic objectives. Learn the most common marketing obstacles and how to overcome them, how marketing can deliver value and demonstrate corporate leadership and how to align marketing with Sales and R&D. For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

Presentation Slides: The Secret to Becoming a Marketing Champion - Marketo Podcast Series | File Type: application/pdf | Duration: Unknown

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For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

The Rise of the Revenue Marketer - Marketo Podcast Series | File Type: audio/mpeg | Duration: 51:37

Discover how marketers are truly making an impact on revenue and realize the methods in which marketers can see measurable returns on their marketing investments. Learn how to leverage new technologies to align marketing and sales and create measurable and predictable revenue in your organization. For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

Presentation Slides: The Rise of the Revenue Marketer - Marketo Podcast Series | File Type: application/pdf | Duration: Unknown

Unknown file type. Enclosure URL IS: - http://feedproxy.google.com/~r/marketo/~5/mQwwIx6f0kU/The+Rise+of+The+Revenue+Marketer+-+Marketo.pdf

For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

Mapping a Social Marketing Strategy for ROI - Marketo Podcast Series | File Type: audio/mpeg | Duration: 44:50

Sergio Balegno, Research Director at MarketingSherpa, demonstrates how creating the right social marketing strategy can help give you the results you need to make your campaigns more effective. For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

Presentation Slides: Mapping a Social Marketing Strategy for ROI - Marketo Podcast Series | File Type: application/pdf | Duration: Unknown

Unknown file type. Enclosure URL IS: - http://feedproxy.google.com/~r/marketo/~5/Mh6qM34lDk0/Mapping+a+Social+Marketing+Strategy+for+ROI+-+Marketo.pdf

For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

Rules for Revenue Mastery: What the CEO Needs from Marketing - Marketo Podcast Series | File Type: audio/mpeg | Duration: 53:41

Marketo CEO Phil Fernandez and InsideView CEO Umberto Milletti explain what today’s revenue-focused CEOs need from their marketing departments. For more information about Marketing Automation and other B2B Marketing and Sales Best Practices, please visit http://www.marketo.com Follow us here as well - http://twitter.com/marketo, http://www.facebook.com/marketo, http://www.youtube.com/marketob2b, http://blog.marketo.com

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