Customers are King. Prospect and Customer Engagement is the Key to the Kingdom - Marketo Podcast Series

Summary: The phrase "the customer is king" is now more true than ever. The abundance of buyer information currently available through the explosion of cloud, social and mobile platforms has enabled buyers to learn about a product before engaging with your company. This paradigm shift requires a change in marketing strategy. Marketers now need to be able to see and respond to everything from product usage to social commentary.  
Join us for this eye-opening webinar and listen as Andre Pino, VP of Marketing at CloudBees and Guy Nirpaz, CEO at Totango, discuss this new frontier of measuring and managing customer engagement. You will learn: • Why measuring and reacting to customer engagement is important • How you can effectively measure and react to customer engagement • What the role of the marketer is during the customer engagement process • How Totango's customer engagement platform and Marketo's marketing platform work together throughout the customer lifecycle