Drive Leads Not Likes - How to Build an Integrated Social Referral Campaign - Marketo Podcast Series

Summary: For too long Social Marketing has been done in a silo. It's time to make Social Marketing an integrated part of your demand gen marketing programs. Join Marketo and Deluxe for our upcoming webinar: “Driving Leads, Not Likes: How to Build an Integrated Social Referral Campaign.” Join Kristy Grayson, Director of Integrated Marketing at Deluxe, and Allison Dyer, Social Marketing consultant at Marketo, as they discuss: • Why social marketing works for B2B as well as B2C • Why social marketing needs to come out of the social silo • How a social referral campaign works • How to build a social referral campaign