Marketing Smarts from MarketingProfs

In his third book, Jab, Jab, Jab, Right Hook, Gary Vaynerchuk offers marketers strategies and tips to help them succeed on each social network and site, and he shares how offering value pays big dividends down the line, time and again.

Scott Stratten's expressed his frustration with QR codes in no uncertain terms. His most recent book--QR Codes Kill Kittens--provides example after example of poorly executed marketing concepts that will make you want to laugh and cry at the same time.

Author Brian Sheehan discusses his latest book "Loveworks," the characteristics of beloved brands, and how you can create a "sensual experience" for your prospects and customers.

Inside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy customers.

Tom Martin--founder of Converse Digital and author of The Invisible Sale--discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching.

Using paid advertising to borrow someone else's audience isn't sustainable. Jeffrey K. Rohrs explains how to build a "push-button audience" that will serve as a renewable energy source for your company.

Michael Stelzner talks about his journey from writing white papers to founding MyKidsAdventures.com, and what he learned along the way about building a community, honing your social media strategy, and parenting in a high-tech world.

Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about how their approach to selling wine disrupted the industry, and what others can learn from their business model.

Corey Sommers, SVP of whiteboard strategy at Corporate Visions, is also co-founder of WhiteboardSelling, where he was CMO. In this episode of Marketing Smarts, he discusses the book he co-wrote with David Jenkins, Whiteboard Selling: Empowering Sales Through Visuals.

Presentation expert Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband disrupted the graphic design industry with the startup they ran out of their California apartment.

IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the social media posts of employees from across the organization.

What factors influence decision-making? Author Noreena Hertz discusses her book, Eyes Wide Open, which uses scientific research about decision-making processes, along with real-world examples.

Food branding expert Chris Cornyn serves up marketing advice for would-be food entrepreneurs--including on the Lifetime reality series "Supermarket Superstars."

Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message.

Jamie Bearse, CEO of ZERO--The End of Prostate Cancer, discusses nonprofit marketing, blogger outreach, and promoting men's health (even when doing so makes them uncomfortable).