![Marketing Smarts from MarketingProfs show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/039/631/small/marketing-smarts-from-marketingprofs.jpg)
Summary: Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message.
Summary: Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their brand message.