Marketing Smarts from MarketingProfs

Emily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets to reaching a new audience through social media, audience research, and relevant content.

JetBlue's executive vice-president of commercial and planning, Marty St. George, shares the secrets to the airline's success in using social media for customer service.

Jordan Kretchmer, founder and CEO of Livefyre, discusses research on social media trends and Forrester Research's prediction that brand communities will take on greater importance in 2015.

Chris Reimer, social media strategist and author of the book Happywork, talks about the profit potential in positivity--and why managers should care whether their workers are happy.

Lars Birkholm Petersen, author and global director of business optimization services at Sitecore, explains how brands can use data to create connected customer experiences across channels. He shares insights from the book Connect: How to Use Data and Experience Marketing to Create Lifetime Customers

Tom Gimbel's staffing firm, LaSalle Network, has an employee retention rate of 90% and absenteeism at his company is less than 1%. Tom shares advice on creating a company culture that enables both your employees and your business to thrive.

Ford Motor Company's global marketing and digital communications manager, Angie Kozleski, discusses Ford's approach to influence marketing, blogger outreach, event marketing, and social media.

Jason Miller of LinkedIn offers tips for content marketing and the effective use of LinkedIn, and shares insights from his new book, Welcome to the Funnel: Proven Tactics to Turn Your Content and Social Media Up to 11.

Author and entrepreneur Peter Shankman discusses his book, Zombie Loyalists, and the surprisingly simple approach that turns customers into loyal, passionate brand advocates.

What's the biggest mistake marketers make? 15 marketing experts answer this question, sharing stories and advice in this special yearend episode.

Author Mitzi Perdue, wife of the late Frank Perdue, shares business and leadership lessons from the way Frank grew a father/son business into a major brand.

Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.

Get insight into how big brands manage their communities, and learn secrets for making the most of channel partner relationships... from Dave Hansen, Dell Software global vice-president and general manager of sales, marketing, and services.

Scott Monty, executive vice-president of strategy SHIFT Communications, solves the mystery of more effective marketing--with a little help from Sherlock Holmes.

B2B and B2C marketers both need to create marketing communications that speak H2H (human to human). Social strategist and author Bryan Kramer shares a communication framework all marketers can use.