Marketing Smarts from MarketingProfs

Deon Newman, IBM's vice-president of marketing for System z, and recipient of the B2B Marketer of the Year Award at the MarketingProfs Bright Bulb Awards, shares insights into what made IBM's Mainframe50 campaign successful.

Marketing consultant, author, and speaker Lisa Nirell talks about how mindfulness makes you a more effective marketer.

Communication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly simple secret to more effective messages.

Paul Roetzer--founder of inbound marketing agency PR 20/20, author of The Marketing Agency Blueprint--shares tips for smart staffing and measuring marketing results from his latest book, The Marketing Performance Blueprint.

Sysomos SVP of Marketing Amber Naslund shares insights about enterprise marketing, the importance of corporate culture, cultivating brand advocates, and more.

Entrepreneur Syed Balkhi, creator of popular sites List25 and WPBeginner, shares tips for creating shareable content.

Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more.

Aviation and hospitality industry marketer Uthpala Kumara of JKCS offers insights into building relationships in B2B industries with long, complex buying cycles.

Crowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls.

Best-selling author, speaker, and marketing expert David Meerman Scott discusses the radical change underway in sales and customer service, and shares tips for how businesses can succeed under these new rules.

MarketingProfs Chief Content Officer Ann Handley shares insights from her book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action.

Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice.

Marketing expert and frequent speaker C.C. Chapman, co-author of Content Rules and 101 Steps to Making Videos Like a Pro, shares tips for creating quality video content and hiring (and keeping) the best creative talent.

Altimeter Group analyst and digital marketing expert Rebecca Lieb shares insights from a recent report on marketing software vendors, and offers tips for choosing a solution that supports your company's content strategy.