TWiLBM #140: Looking back or thinking ahead




This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing show

Summary: On the show today: YFind is acquired by Ruckus Wireless; Weston Expressions launches Linkett to connect smartphones with dumb screens; Cineplex expands their out of home reach by acquiring EK3 Technologies; Timehop raises $3million; Imersia brings Epic to life in New Zealand; Garmin brings HUD to the dashboard; AudioVox partners with AT&T for on-board auto diagnostics. Plus a Mobile Minute with Chuck Martin, our resource of the week on Showrooming and special guest Tyler Bell of Factual.   Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show. Featured Guest: Tyler Bell of Factual (26:00) A Mobile Minute with Chuck Martin: The retail quest for the mobile cookie? (10:08) Mobile fascination of the week: Everlapse (6:30) Top news of the week 1. YFind acquired by Ruckus Wireless (12:40) 2. Weston Expressions launches Linkett (16:00) 3. Cineplex to acquire EK3 Technologies (21:25) 4. Timehop raises $3M (38:40) 5. Imersia + 20thCenturyFox + Westfield Malls (46:53) 6. Garmin’s take on the dashboard HUD (51:55) 7. AudioVox and AT&T automobile on-board diagnostics (57:08) Resource of the week: Showrooming numbers (62:00)