The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing show

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing

Summary: Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

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Podcasts:

 Make More Progress by Getting (Gently) Out of Your Comfort Zone | File Type: audio/mpeg | Duration: 1029

What’s the best way to handle overwhelm, especially when it comes with a side of procrastination? Note: If you want to know more about the upcoming Creative Content Foundations class, you can drop your details here: Creative Content Foundations interest list Lots of us (most of us?) have big, challenging projects that we want to... Listen to episode

 Are You Doing Content Marketing Wrong? | File Type: audio/mpeg | Duration: 1051

It’s time for the latest round of “Content Marketing doesn’t work any more” stories. Can you tell these make me a little cranky? It’s official — content marketing has moved from the Gartner Hype Cycle “peak of inflated expectations” to the dreaded “trough of disappointment.” Yes, there’s an awful lot of content out there. And... Listen to episode

 Storytelling for Modern Content Marketing (Part 2 of 2) | File Type: audio/mpeg | Duration: 1309

Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 2 of a 2-part episode.) We all know that stories are powerful — but sometimes it’s hard to know how to tell stories that... Listen to episode

 Storytelling for Modern Content Marketing (Part 1 of 2) | File Type: audio/mpeg | Duration: 1139

Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 1 of a 2-part episode.) We all know that stories are powerful — but sometimes it’s hard to know how to tell stories that... Listen to episode

 10 Quality Factors Search Engines Need to See on Your Site | File Type: audio/mpeg | Duration: 1401

What do the search engines mean by a “high quality site”? While technical SEO still exists, a huge chunk of modern search engine optimization consists of “generating high-quality content.” So what does that mean? When a search engine ‘bot looks at your site, what kinds of things is it looking for? In this 23-minute episode,... Listen to episode

 A Simple Content Strategy to Make Your Site Massively More Useful | File Type: audio/mpeg | Duration: 1333

Here’s a simple way to make the best use of your time when you’re creating new content, improve your SEO, and create a great user experience on your website. Whether you’ve created a lot of content already, or you’re just starting out, here’s how to structure your site with strong “cornerstones” so you do an... Listen to episode

 How to Avoid a Heartbreaking Business Failure | File Type: audio/mpeg | Duration: 1267

I see and hear the horror stories on Facebook, on LinkedIn, at conferences. Folks who spend months or sometimes years on a big, bold business idea … only to see it die at launch with no sales. You don’t have to risk months of time and thousands of dollars to try out your business idea... Listen to episode

 Hey Writers: Let’s Get You Paid What You’re Worth | File Type: audio/mpeg | Duration: 884

The web needs talented writers. So why is it (sometimes) so hard for the best writers to get paid what they’re worth? There are so many really good writers out there who are thiiiis close to making a great living — they just need to add a couple of readily-learnable skills. In this 15-minute episode,... Listen to episode

 5 Keys to Making Your Content More Shareable | File Type: audio/mpeg | Duration: 1063

Content sharing is the great “free ride” of 2018. You get more people looking at your stuff, and you don’t have to pay a dime for it. But you do need to set your content up for sharing success. Optimizing your content to share is a great, cost-effective way to grow your audience and expand... Listen to episode

 3 Observations on Trends (but not Predictions) for 2018 | File Type: audio/mpeg | Duration: 902

I don’t believe in predictions. The future isn’t a mystery novel, with carefully selected clues left for us to decipher. But there’s something I do think is useful to watch. Rather than trying to make predictions, I’m a big fan of looking at significant trends — at watching what’s happening now, and looking for what’s... Listen to episode

 3 Tips Now to Build a Strong Foundation in 2018 | File Type: audio/mpeg | Duration: 960

January is the traditional month to work on goals for the new year, but there’s a lot to be said for starting in December. Today, in the middle of a month that can often be hectic and chaotic, I thought I’d talk about three things to noodle on for the upcoming work. Nothing you have... Listen to episode

 The 3 Success Factors that Help Writers Earn a Great Living | File Type: audio/mpeg | Duration: 1054

Why do some of the most talented people see the least success? Sometimes they’re held back by misconceptions about marketing and sales. Some of the most talented people out there don’t get the recognition they deserve because they’re apprehensive about marketing themselves — or they’re apprehensive about marketing in general. I’ll do what I can... Listen to episode

 How to Recognize a Great Content Idea | File Type: audio/mpeg | Duration: 891

It’s hard enough to come up with ideas — but when we do, how do we know they’re any good? How can we evaluate our ideas and make sure we’re choosing the ones that will create the best content? Shannon left us a great comment on the blog with exactly this question, so I thought... Listen to episode

 How to Cultivate a More Meaningful Gratitude Practice | File Type: audio/mpeg | Duration: 675

Do the usual “gratitude practices” ever feel formulaic or simplistic to you? Here are some that I’ve found can go a little deeper. This week as we head toward U.S. Thanksgiving, you’ll see a lot about gratitude around the web. But sometimes gratitude practices can feel like just another obligation. And on those days when... Listen to episode

 Advice for Poets, Advice for Killers | File Type: audio/mpeg | Duration: 1278

William Maynard of the Bates agency once wrote that “… most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.” And David Ogilvy famously added,”If you are both killer and poet, you get rich.” We’ve talked before about the Killer and... Listen to episode

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