The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing show

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing

Summary: Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

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 Why Content Marketing Doesn't Suck | File Type: audio/mpeg | Duration: 0:00

Can regularly publishing relevant, useful, entertaining and valuable information online actually build a business over time? Or, is this whole content marketing thing just a massive waste of energy? You can probably guess where we stand on these questions, but in this episode we lay it all out anyway. You, of course, can make yourPlay Episode

 Are You Weird Enough to Succeed at Content Marketing? | File Type: audio/mpeg | Duration: 0:00

There will never be another Nirvana. Or Coca Cola. Or Stephen King. Apart from a very few anomalies, no band, brand, or author will ever achieve the level of cultural penetration that Generation X was the last to witness happen in real time. Our culture has broken apart into millions of little tribal pieces. It’sPlay Episode

 What Works With SEO Right Now and Why No One Does What You Want | File Type: audio/mpeg | Duration: 0:00

I deleted a bunch of crap on my laptop yesterday. It was all stuff I’d been thinking might be useful someday. Apps, folders, documents, etc. Call it minimalism, call it OCD, whatever. I like to work simply, and only with the tools that actually work for me. SEO, content marketing, email marketing, these can allPlay Episode

 Are You Flushing Your Marketing Down the Social Media Toilet? | File Type: audio/mpeg | Duration: 0:00

Building your Facebook following? Smart. Depositing all your content capital in The National Bank of Twitter? Dumb. Let me rephrase: compounded dumb. We’ve talked a lot about the dangers of digital sharecropping. So now let’s talk today about a specific news item that could affect your business — at any time. And, in the tipPlay Episode

 Seth Godin on Blogging, Business Books, and Creating Content that Matters | File Type: audio/mpeg | Duration: 0:00

The man. The myth. The legend. All hyperbole aside, season two of the Internet Marketing for Smart People radio show kicks off with author, entrepreneur, and prolific blogger Seth Godin. A lot has changed since Seth pioneered effective email marketing in the mid 90s. And he set the standard for many of us when hePlay Episode

 Answered: Your Most Burning Content Marketing Questions | File Type: audio/mpeg | Duration: 0:00

No matter how many years (or days) you’ve been at this marketing game, the questions keep coming up. In many ways, it’s a constantly shifting and evolving landscape. In others, it’s the same as it ever was. We’re wrapping up season one of the Internet Marketing for Smart People Radio show by taking our bestPlay Episode

 How to Get All the Clients and Customers You Can Handle | File Type: audio/mpeg | Duration: 0:00

It’s probably safe to say that, on any given Monday, you’d rather have a few teeth pulled than make 50 cold prospecting calls. Maybe you get a little sick thinking about all that money you’ve been flushing down the toilet in un-trackable promotional campaigns. Let me introduce you to Michael Port. He’s the best-selling authorPlay Episode

 Is Content Marketing Worth the Work? | File Type: audio/mpeg | Duration: 0:00

The reign of image/display/brand advertising (particularly for small businesses) is fading fast. You mute the ads during your favorite tv shows, or skip them entirely. You block banners on websites, or even skip those sites altogether. What’s a small business — or any size business — with tight budgets and tighter margins to do? There’sPlay Episode

 How to Write Nearly Undeletable Emails | File Type: audio/mpeg | Duration: 0:00

You ever been out with your pals having a good time, laughing so hard that the surrounding tables end up giving you the stink-eye? Or maybe you host a knitting club at your house. You’re a band of obsessed knitting fanatics who can’t get enough of yarn, patterns and the latest celebrity knitting gossip. OnePlay Episode

 Is the Online Gold Rush Over? | File Type: audio/mpeg | Duration: 0:00

At the height of the great Gold Rush of 1896, the population in the arctic Klondike region suddenly swelled to 40,000 souls. The promise of incredible wealth (and more than that, a legendary adventure) was too compelling to ignore. Kind of sounds like the web 1.0 and 2.0 booms. With little more than a greatPlay Episode


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