The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing show

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing

Summary: Copyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

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 Are You Leaving Money on the Table with Weak Headlines? | File Type: audio/mpeg | Duration: 1908

Your headline is the epic gateway to your content. Are you doing everything you can to pull your readers across the threshold? Tune in to hear from two Copyblogger heavy hitters (and serious headline nerds) Pamela Wilson, Executive Vice President of Educational Content, and Stefanie Flaxman, Editor-in-Chief. They bring along a satchel full of... Listen to episode

 Content Marketing for Nonprofits | File Type: audio/mpeg | Duration: 1861

Are the rules of content marketing different for nonprofits? We talk with Help One Now founder Chris Marlow to find out. Content marketing has exploded in traditional for-profit companies, but nonprofits have different needs and agendas. In this 29-minute episode, Chris Marlow and I talk about: The #1 mistake most nonprofits make with their content... Listen to episode

 The One-Two Punch that Creates the Most Successful Copywriters | File Type: audio/mpeg | Duration: 1149

In the copywriting world, some of us are poets and some of us are killers. The really great ones are a blend of both. William Maynard once said, Most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end, killers as a means to an end. And advertising legend... Listen to episode

 Pokémon Go: The Good, the Bad, and the Ugly | File Type: audio/mpeg | Duration: 1457

Whether you love it or hate it — Pokémon Go is the biggest global hit in a long time. Is it worthwhile to try and find a Poké-marketing angle? We’ve been waiting for a truly mainstream augmented reality app to come along — and has it ever. Within a week of launch, Pokémon Go had... Listen to episode

 5 Suggestions When You’re Writing About Controversy | File Type: audio/mpeg | Duration: 1234

Expressing deeply­ held values in your content can have powerful results. But what happens when the conversation becomes controversial? There’s no shortage of sensitive, controversial topics in the public conversation today. Some of them are handled skillfully … and some aren’t. In this 21 ­minute episode, I talk about: Why you may want to consider... Listen to episode

 Our Latest Advice and Resources for Digital Business Owners | File Type: audio/mpeg | Duration: 31:33

A chat with Jerod Morris on the latest in digital entrepreneurship. Digital commerce forms the lion’s share of the new economy — and it’s growing. In this episode, I chat with our our VP of Marketing for Rainmaker Digital, Jerod Morris, about: Our new project and what it offers to owners of digital businesses (bigPlay Episode

 Should Content Publishers Adopt Google’s New AMP? | File Type: audio/mpeg | Duration: 20:04

Converting to Google’s new AMP could make your mobile content blazing fast. But … should you? On Monday, Demian Farnworth explained what the AMP (that stands for “Accelerated Mobile Page”) framework does for mobile content, and why Google is pushing for it. Today, I talk about whether or not content publishers should dive into AMPPlay Episode

 7 Ways to Get Smarter with Social Media Listening | File Type: audio/mpeg | Duration: 20:34

If you want to get smarter and more successful, you need to hone this skill: Listen. Listening isn’t just about hearing words; it’s also about listening to the tone, speed, and volume of the voice. What is being said? Anything not being said? What hidden messages below the surface exist? — Travis Bradberry, WePlay Episode

 Content Marketing Shout-Out: Orbit Media and Andy Crestodina | File Type: audio/mpeg | Duration: 25:41

You don’t have to be a marketing company to create genuinely remarkable content. Andy Crestodina, founder of Orbit Media, gets nitty-gritty about the content strategy for his web design and development business. Andy Crestodina and Orbit Media publish so much high-quality content that you might think they were a content marketing firm. But they aren’tPlay Episode

 The Tactic You Should Steal from Copyblogger | File Type: audio/mpeg | Duration: 29:50

Traditional success advice points you to role models. If you want a seven- or eight-figure business, look for one and then copy how they got there. Sometimes that’s a smart move … and sometimes it isn’t. Today Sonia and Pamela are talking about what you should steal from the Copyblogger/Rainmaker Digital business model … andPlay Episode

 Content Marketing News for February, 2016 | File Type: audio/mpeg | Duration: 21:58

Super Bowl ads, the U.S. elections, and a shifting climate for pay per click — plus a reader question on how a new player can get lift off in content marketing Today we’re talking about content marketing news and trends — and how the larger trends apply to a smaller business that might not havePlay Episode

 Email Marketing: The Misunderstood Powerhouse | File Type: audio/mpeg | Duration: 30:47

Email is the conversion powerhouse for most content marketing programs — and it’s so often misunderstood. Every month or so, this podcast will tackle a cornerstone topic for content marketers. Today, it’s email marketing. Why is it so often misunderstood and underestimated? Partly because there’s so much incompetent and poorly executed email being sent. InPlay Episode

 The Secret Weapon Behind Great Websites: The Role of the Content Editor | File Type: audio/mpeg | Duration: 24:34

A look at the editorial role for your content marketing site — whether or not you have the resources to bring someone on Today, Copyblogger’s Sonia Simone joins our Editor-in-Chief Stefanie Flaxman to talk about editors. Specifically, we’ll talk about what an editor will do for your site, and what to do if hiring aPlay Episode

 Behind the Scenes: The Relaunch and Re-Imagining of | File Type: audio/mpeg | Duration: 24:27

A look behind the scenes at the shiny new redesign — and the return of Copyblogger comments! Today, Copyblogger’s Sonia Simone joins our EVP of Educational Content, Pamela Wilson, and Head of StudioPress Lauren Mancke for a peek behind the curtain at More specifically, we’re talking about the brand-new site redesign. The newPlay Episode

 Trends and Predictions for Digital Commerce: A Conversation with Brian Clark | File Type: audio/mpeg | Duration: 24:28

Digital commerce is a rising buzzword around the web — and with that, we’re offering an expansive set of new resources for digital business owners. What do we need to know about d-Commerce in 2016? Today, Sonia talks d-commerce predictions and trends with Rainmaker Digital CEO (and Copyblogger founder) Brian Clark. Digital commerce has gonePlay Episode


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