The Action Catalyst

Chris Dessi, MS., Founder & CEO of Silverback Social, is a TEDx speaker, personal branding expert, author and keynote speaker. His latest book is titled Remarkable You: Build a Personal Brand, and Take Charge of Your Career. In 2012, Chris ‘s debut book titled Your World is Exploding: How Social Media is Changing Everything and How You Need to Change with It shot to #1 on Amazon’s Hot New Releases. He regularly appears on CNBC, CNN, Fox News, Good Day New York, & FOX BUSINESS’s Varney & Co. He has been quoted in Mashable, & has delivered a keynote to the United States Marines aboard the Intrepid Sea Air & Space Museum. His event the Westchester Digital Summit has been featured in Forbes Magazine. His creative personal branding has been featured in Fortune Magazine. He’s an editorial contributor on Inc.com. Show Highlights: Personal branding is the idea of stepping out into the proverbial world and saying I’m an expert at what I do. @chrisdessiA limiting factor for me was that the only people who knew I was good at my job were my clients and my boss. @chrisdessi For me, the first step in personal branding was to create a blog. @chrisdessiWhen executives of an organization are building their personal brand properly, it can only amplify the organization. @chrisdessiPersonal brand building is about appropriate content with a strategy and definite focus on achieving something. @chrisdessiCompanies are afraid of personal branding because they don’t want to be out-shown by their executives. @chrisdessiIt is our jobs as the head of an organization to make sure we are giving our employees the tools, infrastructure and systems so they don’t leave. @chrisdessiWe all have something important to share with the world. @chrisdessi To find out more about Chris Dessi and building your personal brand or to grab your own copy of his latest book visit: christopherdessi.com The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Carrie Wilkerson is a best-selling author, an international speaker, an award-winning podcaster, and a sought-after radio guest. Featured on CNN and Fox Business News and named by Forbes as a top small business influencer, she’s also consulted marketing and launch teams of Dr. John Maxwell, Zig Ziglar, Google small business and other influential business leaders on business strategies and current trends. However, Carrie mostly enjoys helping ordinary people lead extraordinary lives. Carrie speaks from the experience of a former corporate clock puncher, high school teacher, direct sales representative, growth consultant, and business coach. She got her “big start” in high school bagging groceries for tips only on a military base and now she makes her living by giving tips to over 100,000 men and women as The Barefoot Executive ™. She can help you build the business you need so you can live the life you want by connecting the dots between your WHY and your DO. Show Highlights: When you physically and emotionally invest in opportunities, that’s when you become ‘lucky’. @CarrieWilkersonOur ego insists that we be available. @CarrieWilkersonI get to define what balance looks like for me. @CarrieWilkersonComparison will either defeat you or give you false pride. @CarrieWilkersonThe invisible audience is sabotaging big moves we can make. @CarrieWilkersonWe have to believe it in order to fulfil it. @CarrieWilkerson To find more infomation about Carrie and her book, The Barefoot Executive, visit: CarrieWilkerson.com The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Scott Love is a credentialed expert on the topic of employee loyalty with over two decades of high-level headhunting experience. With empirical research based on tens of thousands of conversations with professionals, he gives managers the secrets to keeping high performers, and keeping them happy. As a former Navy leadership trainer and Annapolis graduate, he gives managers ideas on how to increase employee retention, boost morale and performance, and attract high achievers. Scott is a published author with his newest book, Why They Follow: How to Lead with Positive Influence, a business writer, a professional keynote speaker, and has been quoted in the Wall Street Journal, Selling Power Magazine, and dozens of business trade journals and newspapers around the globe. As a leadership trainer when serving as a naval officer, he trained thousands of officers, senior enlisted and civil service workers on progressive leadership concepts. Scott currently recruits partner-level attorneys for international law firms. He is a graduate of the United States Naval Academy and lives in Washington, DC. He is a watercolor artist, an amateur stand-up comedian, and is married with two children, one hamster, and one invisible dog. Show Highlights When people leave it is always for emotional reasons. @scottloveEmployees need recognition for what they do. @scottloveThe key is for managers to lead in a way that their employee connects meaning to work. @scottloveThe way to keep your employees is by connecting global corporate vision to each individual on the team. @scottloveAs a manager, my job is to help you do as well as you can here and give you tools so that if and when you leave it is going to improve your career. @scottloveSometimes the best thing you can do is give people space. @scottloveAs long as you have the right people in place they will accomplish the mission. @scottloveThere is not a shortage of good candidates, they’re just busy working. @scottlove To connect with Scott, get your copy of Why They Follow: How to Lead with Positive Influence and more on employee loyalty visit: scottlove.com The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Brian Tracy is an Author, Keynote speaker and seminar leader. He addresses more than 250,000 people each year on the subjects of personal and professional development and has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 70 books that have been translated into dozens of languages.He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 28 languages. Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development. He has traveled and worked in over 107 countries on six continents, and speaks four languages. Brian is happily married to Barbara and has four children. Brian is active in community and national affairs, and is the President of three companies headquartered in Solana Beach, California. Show Highlights: Without self-discipline, hard work, and focus, you really can’t accomplish anything. @BrianTracy“The Master key to riches is self-discipline” – Napoleon Hill“Self-discipline is the ability to make yourself do what you should do, when you should do it, whether you feel like it or not.” - Albert HubbardSelf-discipline is the catalyst or linchpin that makes all the other principles work. @BrianTracyManage your time, get organized, set priorities and determine most important thing and stay with it until it's complete. @BrianTracyI didn’t graduate high school so I thought washing dishes was my future. @BrianTracyI had 3 major turning points in my life: @BrianTracyDiscovered I was responsible for my own life.Discovered the importance of written goals and plans.Discovery of personal developmentDiscipline yourself to do what you need to do to accomplish the goals that are important to you. @BrianTracyEvery high powered person is very responsible. @BrianTracyI found the only way to be successful was to go back to basics. @BrianTracy My focus has been to teach people how to dramatically increase the rate at which they reach their goals. @BrianTracyWhen speaking, romance your points. Give more stories and low it down so they can assimilate it. @BrianTracy To connect with Brian and find materials on self confidence, goal setting and much more visit: briantracy.com The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Dustin Hillis is an entrepreneur and the Co-Founder of Southwestern Consulting. He has a degree in Psychology and is the author of the book Navigate: Selling The Way People Like To Buy and Co-author of newly released Navigate 2.0. He is the co-creator of the sales training curriculum Top Producer’s Edge & Manager’s Edge, which has been fully integrated by more than 5,000 sales professionals worldwide. More than just a teacher of sales, Dustin is a Top-Producing practitioner. As a rookie dealer at Southwestern Advantage, the oldest direct sales company in the US, he finished as the #1 salesperson among over 3,000 salespeople worldwide. A few years later, Dustin broke the over 160-year-old all-time sales record earning a profit of over $100,000 in a 14-week summer as a Junior in college. He is currently the #1 salesperson out of over 150,000 salespeople in the history of the company. Show Highlights: It takes working hard, studying and being coachable. @dhillisRemember, don’t sell the way you want to sell, sell the way people like to buy. @dhillisIt doesn’t matter what industry you’re in, if you’re a top seller you have these for traits:Attitude and Self TalkWork EthicProblem SolvingStudent of the gameYou must be able to put the blinders on, put your head down and go to work. @dhillisTop Producers are willing to invest in their own minds and think of learning as a journey. @dhillisNavigate is Broken into 3 parts:SolidifyIdentifyModifyThe reason people buy is because they like you and trust you. @dhillis The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Rachel Cruze is a seasoned communicator and presenter who has been speaking to groups as large as 10,000 for nearly a decade. The daughter of Dave Ramsey, today she uses the knowledge and experiences from growing up in the Ramsey household to educate America’s students and young adults on the proper ways to handle money and stay out of debt. Rachel is a regularly featured in all genres of national and local media across the country. You can pre-order her newest book, Love Your Life, Not Theirs, at rachelcruze.com. Show Highlights: Social media has made it easier than ever to compare our lives to others. @rachelcruzeComparing ourselves to others is the most damaging money habit we have. @rachelcruzeComparisons not only steals your joy, but your paycheck. @rachelcruzeYou end up spending too much money to keep up a lifestyle that you think everyone else is living and you’re missing out on. @rachelcruzeSocial media isn’t all reality – it’s someone else’s highlight reel. @rachelcruzeComparison is a battle no one ever wins. @rachelcruzeIf you’re going to live without debt and with less stress and worry, you must form healthy money habits. @rachelcruzeEither you have to take control of your money, or your money takes control of you. @rachelcruzeThe purpose of a budget is not to limit your freedom, but to give you freedom. @rachelcruzeIt's never too early or too late to do better with your money. @rachelcruze5 Ways to Stop Comparing Yourself to Others:Limit your intake – of materialism.Practice Daily GratitudeBe Debt FreeFocus on GivingMonitor Investable Income To pre-order your own copy of Rachel's book, Love Your Life, Not Theirs, visit rachelcruze.com! The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

TERRI L. SJODIN is the author of Scrappy and Small Message, Big Impact. She is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. For more than twenty years she has served as a speaker and consultant for Fortune 500 companies, industry associations, academic conferences, CEOs, and members of Congress. She lives in Newport Beach, California. Show Highlights: Scrappy and grit live on the same continuum. Nothing irritates the persistence person more than scrappy person finding a workaround. @terrisjodinYou have to get access into the door to make things happen. @terrisjodinExecute scrappy effort before something can happen. @terrisjodinKeep it classy and scrappy. @terrisjodinOrdinary people that are rethinking the process. @terrisjodinThe effort will get you in the door but not going to get you the deal, you still have to do the work. @terrisjodinA little bit of irritation creates the drive to action. @terrisjodinGetting scrappy is a choice to play big in a way that fits you. @terrisjodinWhat can I do that will have a really big impression each day? @terrisjodinEveryone has a scrappy spirit within them. @terrisjodinScrappy people don't just try once. @terrisjodin"Fail at what you don't want so might as well take chance on what you love." – Jim Carrey3 Things can result from a scrappy play: It worksNothing happensNot received wellYou don't have to score on every play, just advance the ball. @terrisjodin Visit www.scrappy-thebook.com to pre-order your copy of SCRAPPY today! The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Cole is an entrepreneur, investor, award-winning speaker and founder of Thrive. Cole started his career investing in real estate and has progressed to investing in large funds, start-ups, and angel investing. He has been on stage speaking to audiences about investing/entrepreneurship around the world collectively for over 2,000 hours. Cole’s vision behind creating Thrive: Make Money Matter is to change the way businesses are run forever, creating a new breed of “For-Purpose Entrepreneurs” directing profitable businesses that focus on a local or global initiative. Show Highlights: Ferraris are great but feeding hungry kids is better. @colehatterI decided to make what I can do for others the purpose of business, not what I can do for myself. @colehatterIt’s no secret that some of the wealthiest people are infatuated with giving back because it is in our DNA to want to care for others. @colehatterIf you make your money matter you will find more reward personally than from anything else you could spend your money on. @colehatter The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Bruce Turkel has helped create some of the world’s most compelling brands including Miami. Bruce has worked with Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Azamara Club Cruises and many more great companies. A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce appears regularly on FOX Business and has been on CNN, ABC, CBS, and NPR. He has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek. Show Highlights: Everyone’s trying to do something and nothing happens until something gets sold. @BruceTurkelStop talking about yourself, start talking about your audience. @BruceTurkelThe biggest problem is that people jump to “ready, aim, fire” before they figure out why they matter. @BruceTurkelInstead of trying to be unique, try to find your POD: point of difference and point of distinction. @BruceTurkelAim not to be perfect or unique but different and distinct. @BruceTurkelDoing all the things that we have to do keeps us from doing the things we need to do. @BruceTurkelWho does your customer want to be? @BruceTurkelDon’t try to sell your customer what they’re buying. Sell them who they will be AFTER they’ve purchased your product. @BruceTurkelA good brand makes you feel good; a great brand makes you feel good about you. @BruceTurkelDon’t think just about what you do but how what you do exists in the context of who your customer is and why they matter. @BruceTurkel Click here for more information about Bruce and to grab your own copy of All About Them. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Clayton Morris is the weekend anchor for FOX & Friends on The FOX News Channel, husband and father of two (almost three) amazing children. He is a real estate investor with a passion for helping people reach financial freedom. Show Highlights: There has been a shift in software design towards simplicity. @ClaytonMorrisOur brain is not meant to house extraneous tasks. @ClaytonMorrisIn today’s digital age our perceived threats are different. @ClaytonMorrisFor most people, we have about 1 “power hour” of true focus and productivity. @ClaytonMorrisMost of us aren’t pursuing meaningful goals in this digital age and that’s the problem. @ClaytonMorrisWe must allow more space in our lives to pursue our meaningful goals. @ClaytonMorrisDigital anxiety comes from not knowing where we’re going and what we’re doing. @ClaytonMorris You can find Clayton and learn about the Freedom number by visiting Morrisinvest.com The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Dave Murray, a former client of The DiJulius Group, joined The DiJulius Group after 20 years of experience in Customer service, marketing, and sales, primarily in the sports and entertainment industry. Dave’s experience has varied from leading call centers and front-line team members, to working closely with key partners and stakeholders. Dave has been personally trained on the methodology created by John DiJulius, and uses it regularly with clients including Anytime Fitness, Carnival Cruise Lines, TravelCenters of America, and many more. As a Senior Customer Experience Consultant with The DiJulius Group, Dave leads clients in generating ideas, turning those ideas into systems, and then implementing and executing them enterprise wide. He is also an accomplished keynote speaker full of insight and wit; leaving audiences motivated, entertained and walking away with great content to implement immediately. Show Highlights: A lot of businesses see customer experience as an expense instead of an investment. @DavidDMurrayThe experience you provide is the one true way to differentiate yourself from the competition. @DavidDMurrayA successful customer service statement is one that every employee in the company understands, recognizes what it means for their roll and knows how to act on it. @DavidDMurrayBe aware of how you treat every person you contact within the company, even the doorkeeper. @DavidDMurrayThink beyond that singular transaction. @DavidDMurrayMake the most of the time you have with your customer, listen and build your customer intelligence. @DavidDMurray Find more on Dave Murray and the Dijulius Group by clicking here. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Matt Mayberry, a former NFL linebacker for the Chicago Bears, now CEO of Matt Mayberry Enterprises, talks about going from a teenage drug addict to the NFL, using an organized and strategic action plan to prepare his body and his vision for the big leagues. Hear Matt’s full interview in Episode 155 of The Action Catalyst.

Matt Mayberry, a former NFL linebacker for the Chicago Bears, acclaimed keynote speaker and peak performance strategist, and CEO of Matt Mayberry Enterprises, talks about going from a teenage drug addict to the NFL, getting a major life lesson from Zig Ziglar, creating a gameplan for his life, the strategy to coming up with your one game-changing goal, and how you will become what you believe.

David Avrin, The Visibility Coach, is one of the most in-demand Business Marketing/Branding Keynote Speakers in the world today. With a surprisingly irreverent and entertaining style, David delivers a profoundly insightful and hard-hitting message to business audience across North America and around the world. Show Highlights: The new reality in the marketplace is that everybody’s good. @DavidAvrinYou have to make a compelling case that you’re a better choice than the other good choices. @DavidAvrinMost of our marketing connection really has to be about making that compelling case about what makes us different. @DavidArvinFour most dangerous words in business – All Things Being Equal. @DavidAvrinTrue does not equal compelling and accurate does not equal persuasive. @DavidAvrinTo what question is your business the answer? @DavidAvrinWhat makes you the best choice in a sea of good choices doesn’t have to be monumental but it has to be memorable. @DavidAvrinFor most of us, our biggest challenge is not our competitors it’s anonymity. @DavidAvrinIf they don’t know who you are they can’t buy what your selling. @DavidAvrinThere are lots of way to do it right but only one way to do it wrong and that’s complacency. @DavidAvrinIf you want people to be interested, you have to be interesting. @DavidAvrinFind your uniqueness and exploit it in the service of others – Larry Winget The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Joanne Miller is an artist, speaker and author with her newest book, Creating a Haven of Peace, released this month. She married Dan Miller in 1968 and together they run 48 days. Joanne and Dan are great examples of living a peaceful life and having a healthy marriage. Show Highlights: We live in a world so busy and stress producing – you need a place to go where you can escape the stressors that live outside your home. @48daysteamYour home can and should be a sanctuary. @48daysteamPeace in the home starts with Respect. @48daysteamDifficult times in our lives can be learning experiences if you look at them that way and don’t let them define who you are. @48daysteamWe get so involved in the clutter in our lives that we don’t take the time to enjoy our homes. @48daysteamMaking time for each other is a key ingredient to a healthy marriage. @48daysteam The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!