21 Handshake Marketing Podcast
Summary: Join the team from 21 Handshake, a social media and video marketing agency, as they discuss the changing landscape of social media and video marketing. For business owners looking to stay up to date with how digital marketing affects their business, this podcast is a must listen for you. Topics discussed include how to prepare both your team and business to adapt to using digital strategies that lead to increased growth.
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- Artist: Sarah Hayes
- Copyright: Sarah Hayes
Podcasts:
From a logo to colors, when you think of branding this is what traditionally comes to mind. On this episode of the podcast Aleks, Sarah and Ashley talk about a another definition of branding and how brand resides in the minds of people you are communicating to.
In this episode, Aleks, Ashley and Sarah discuss how YouTube is not just a social media platform but a robust search engine. We discuss the history of YouTube and specific tactics that businesses can utilize to increase their video ranking on YouTube.
In this episode we discuss what a social media algorithm is and how your business can use Instagram revealing its algorithm to propel your posts further in the newsfeed. From the actual news to Instagram myths, this is an episode full of insight and tips.
Do business page Facebook likes still matter? We think they do as they provide social proof for others that visit your page. Ashley and Sarah discuss Facebook algorithm, the 3 top ways that a brand can get 'likes' on their Facebook page and how to engage with your followers after you get the 'like'.
Are Facebook ads something a B2B should invest in? In this episode, we discuss how Facebook ads are a massive growth opportunity for businesses and how it can lead to additional exposure for your brand.
In this episode, Aleks, Ashley and Sarah discuss social media giant Twitter and how relevant it is to for a B2B business to spend time creating and managing an account in 2018 on Twitter. Twitter has recently been making some changes to be on the forefront of Live Streaming, actually posted profit at the end 2017 and is making changes to make the platform a more friendly place to hang out on (i.e. cut down on internet trolls). Does this mean it is making a social media comeback this year?
In our latest episode we discuss how a B2B can utilize Instagram to connect with audiences. We not only share tips but also break it down to the basics of why a business should be on Instagram and how to set up a business Instagram account.
Sarah and Ashley tackle the large question if content is still king for marketers. We dive deep into the history of content on the internet and how it has changed. With an oversaturated blog 'marketplace' is their still a place for brands to be found? Our conclusion may surprise you!
Special guest, Troy, 21 Handshake Graphic Design and Video Producer, joins Aleks and Sarah to discuss why video on social media is so popular, how video is being used and both Aleks and Troy share some easy, actionable tips for getting started with video for social media using only your smartphone.
This episode, Ashley and Sarah talk with 21 Handshake agency owner and LinkedIn guru on how business teams can utilize LinkedIn - beyond just searching for a new job or 'creeping' on sales prospects. Listen as we give practical tips on how your sales team should be using this underutilized social media platform and why business owners might want to consider putting their team their our LinkedIn Accelerator training program! Optimize your profile for increased searchability and likeablility in the the realm of LinkedIn.
As 21 Handshake embarks on the search for hiring a new intern, we take time to reflect on the 21 Handshake workplace culture. We discuss what organization culture means, why it is important for a business team and why Strengthfinders is an insightful tool to use to understand how your team functions and works together. We also share our top strengths and how they contribute to 21 Handshake!
The inaugural episode of the 21 Handshake marketing podcast! In this podcast we talk about recent social media headline news - the Facebook / Cambridge Analytica scandal, Mark Zuckerburg's appearance in Congress, what changes will happen moving forward in regards to data privacy and our thoughts on why this might just be another form of the antiquated practice of list selling.
