21 Handshake Marketing Podcast

Our team discusses why your business needs a consistent social media presence. From correct logo sizes to colors and tone of 'voice' a social media strategy that focuses on brand consistency increases trust and authority. We also discuss 8 actionable tips on how to be and stay consistent! 

In this episode we talk about the 3rd piece in the foundation layer of our 9 step marketing solution! Your website hub is important as it is your real estate online and serves the purpose of connecting with visitors who are intentionally looking for your product and / or service and how that can meet their needs. In this episode we talk about how the website builds on your market research and brand story, what the difference between a website refresh and redesign is and then 7 reasons why you need to update your website now. 

This is a fun episode that dives deep into our 2nd 'box' of our signature solution digital marketing process! We talk about brand story and frequently asked questions our team receives regarding the 'why' a brand story and then all the 'what's' of a brand story. A great episode that goes over a foundational step to any marketing plan! 

In this episode, our team goes over the 1st foundation step in our digital marketing solution! Market research sets the foundation by defining your target audience, competitors and diving deep into how to use this data to clarify your marketing messaging.

In this episode, our team discusses the 9 step digital marketing solution that our clients use to find success online! This proven system when followed effectively generates leads with a purpose and can led your business to market authority. This is episode is a 'must' to listen to if your team  has a current piece-meal marketing strategy. This episode will show you there is a better cohesive way to find digital marketing succes. 

In this episode, our team talks with guest Brooke and Natasha from Instasize! Instasize is an app available on IOS and Android that comes with special filters and editing tools that can really make your Instagram stand out from others in the crowded feed. Instasize also has a newer app called MADE specifically for Instagram Stories. If your business wants to 'up' your IG game as 2019 comes to a close and / or increase your instagram engagement for 2020, this is an episode you don't want to miss! 

In this fun episode, Sarah interviews Ashley and Justice so you can get to know them better! Learn more about what they do at 21 Handshake, what their favorite food is and what superpower they wish they had! This is a great episode to get to know us better. 

Is your brand or business refreshing your logo? Or perhaps you are just embarking on your new business journey and need a new logo - well this episode is for you! We talk about in this episode all types of logo designs; but don't worry we don't over complicate it. Listen in as Justice, our own graphic designer at 21 Handshake breaks down logo type designs into examples and see what resonates with you - or better yet what will resonate with your prospects! 

We talk with Bryan at Email Oversight on all things email - including email campaign mistakes brands and businesses make that could be crucial to their email deliverability and open rate. If email is central to your marketing strategy (and it should be), this episode is for you! 

In this episode we talk all about organic CTR! If you have ever wondered how you can improve your SERP and CTR this episode is full of tips with the latest research on what is working in the world of SEO. Our team discusses the latest research from Brian Dean at Backlinko whose team analyzed 5 million Google results to find what is working now when it comes to CTR from search results. Insightful episode that will leave you excited to work on gaining better traction. 

In this episode, Sarah, Aleks and Ashley dive into a new 2019 report by Forrester Consulting titled B2B And B2C Companies Face Similar Hurdles With Complex Buyer Journeys. This report is full of great insights on the current state of your buyers and how they are making purchasing decisions. Surprising results from the study include that the time from first interaction to purchase has decreased for all buyers and that more and more buyers whether B2B or B2C are wanting to remain anonymous when interacting with brands. This episode is packed with insightful data on how you can connect with your customers and prospects better as well as how you can leverage cross channel marketing to track customers in their buying journey. 

In this episode we are joined by Lisa Roberts, marketing director at Alexander Lumber to talk about managing multi-location marketing! We deep dive into the challenges of multi-store marketing, how to keep brand unity alive when it comes to multiple stores and keep positive customer experience high from store to store. We also learn why she created a 'marketing menu' for their 13 locations and how that menu is used to cater to each store's unique marketing needs. This is a great episode with some wonderful marketing insights on how to take a 'brand' and disseminate it down to local marketing. 

Is your content converting into leads? Today on the podcast we are joined by Paul at Atomic Reach to learn about how their software is using artificial intelligence to write content that connects with a business or brand target audience. Using data and trends that are specific to your ideal buyer, their software is able to tweak headlines, subject lines, email copy, call to actions, product descriptions and more to craft content that leads to higher conversions. We loved hearing about the exciting - yet practical - uses of big data and how it can be effective for businesses to connect with their audience better! 

How do you measure success on social media? In this episode Sarah, Ashley and Aleks dive into what are key performance indicators for social media and what really matters! Track these metrics to determine ROI for your business when it comes to social media posting. 

Ashley and Sarah talk with Ryan and Steven from Podium about how to centralize touchpoints! If you have ever wanted more local reviews or a better way to capture your target audience phone number - then this is a super cool platform you want to check out! Check out this episode to discover how businesses are using reviews to capture better local SEO as well how you could be getting those reviews - simply by texting your customers as they are leaving the business! This is a really slick platform that we see being beneficial for all businesses - no matter the size or audience.