21 Handshake Marketing Podcast
Summary: Join the team from 21 Handshake, a social media and video marketing agency, as they discuss the changing landscape of social media and video marketing. For business owners looking to stay up to date with how digital marketing affects their business, this podcast is a must listen for you. Topics discussed include how to prepare both your team and business to adapt to using digital strategies that lead to increased growth.
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- Artist: Sarah Hayes
- Copyright: Sarah Hayes
Podcasts:
Dr. Gabe Ellis joins our show today to discuss real life marketing tactics that he uses as a small business owner. He provides great insights into what it looks like to market not only to a consumer but to another business. Listen to discover why intent, authenticity and authority go a long way into both attracting and retaining new clients.
Are you posting at the right time on social media to maximize engagement? That is the topic our team dives into today as we share the latest posting times from a new report from Sprout Social. What we find out may surprise you and will definitely help you craft a best posting time strategy.
In this episode, Bruce, Operations Director from TBX Agency joins us to talk about the Value of User Experience on Your Website! Bruce has some great insights on why you should lead with content first when designing a new website, what user flow is on a site and what their system is to help businesses discover how best to give users maximum value when landing on their site. Whether you are struggling to get your website visitors to convert or are in the process of designing a new site, this episode is a must listen!
What is Google My Business? In this episode we tackle that question and how your business can use Google My Business to further local SEO results. From what it is and why your brand needs to be on it to new updates to the Google My Business platform - learn all about how you can further your brand's local story through the Google My Business platform.
Have you ever wondered why you need a website developer? Or what a website developer even does? (beyond just creating your website...) Join Aleks, Ashley and Sarah as they discuss frequently asked questions web dev questions with Gino Whitaker from Pixeler Interactive Group. We go over questions related to website design, SEO and why our team loves the functionality Wordpress sites offer for businesses of all sizes.
Who is Mary Meeker? And what does she know about the Internet? Well ALOT! Listen as Sarah, Aleks and Isaac discuss the 2019 Internet Trends Report by Mary Meeker. There are some surprising trends - such as how mobile devices have for the first time surpassed TV for time spent among US consumers! And some not so surprising - new privacy laws will affect internet advertising. This is a 'report' you won't want to miss!
Justin Herring joins our podcast to talk about why SEO is a long term strategy. Justin is an SEO expertise and owner of Yeah! Local an SEO agency located in Atlanta. Listen as we discuss why organic SEO is a long term strategy, if PPC ads help rank you faster and how your local Google listing and reviews can impact search engine ranking. This is an insightful episode you won't want to miss!
Welcome to Season 2! In this episode, our newest 21 Handshake team member, Justice, interviews Sarah, Aleks and Sarah on what a digital marketing agency actually does! If you have ever wondered how our team spends their day doing social, video and SEO this episode is for you.
Do you get confused when wrapping your mind around what website metrics you should be tracking? In this episode, we give you the top 10 metrics every business should be analyzing in their Google Analytics. We also provide context on why these metrics are important and some tips on how to use them to improve your digital marketing efforts.
In this episode, we talk all about keywords! Are they still an important part of SEO when writing content on your website? We dive into latest trends, why user intent is important and how AI affects search results. If you write content for your website or blog, this is a must listen.
Sarah, Aleks and Ashley discuss the new 2019 Sprout Social Index on the podcast and the insights that marketers can glean from the latest report. Key findings include marketers struggle to create social strategies, Facebook continues to dominate and social listening is on the rise as brands begin to use social as a way to engage their audience! Visit the website for complete show notes and a link to the Sprout Social Index.
What is a KOL? And how are key opinion leaders different from influencers? Dive into this topic with Sarah, Aleks and Ashley and discover the tips on how a KOL can further your B2B brand and create awareness with your niche target audience.
The 5 reasons you need to convince your B2B boss that your company needs a chat box ASAP! Listen as Sarah, Ashley and Alexs not only give you the reasons but back up the reasons with quality data and research points. A chat box could be just what your business needs to capture your next big lead!
A great episode that not only covers what your laptop holding habit might say about your personality but what Sarah and Ashley consider the top 10 habits of a successful digital marketer. A must listen if you wonder what our team does on the daily to ensure success!
Join us as we talk about how groups are dominating social media! We discuss why Groups have become a huge focus for social media giant Facebook and how your brand can capitalize on creating a group and use it to create engagement with your audience!
