Time for Marketing

Purna Virji is the Senior Manager, Global engagement at Microsoft and was a speaker at the Search Leeds conference 2018. Her presentation was titled Intelligent search and intelligent assistants: Exploring the AI-era of search and she generally spoke about how Bing and Google are using AI in search, and how SEOs and website owners can use Artificial Intelligence in search marketing. There was an interesting view on voice search that you don't really hear all the time. If you would like to see the whole presentation, here are the slides: SearchLeeds 2018 - Purna Virji - Microsoft - Intelligent search and intelligent assistants: Exploring the AI-era of search from Branded3 Here is the full video of the Search Leeds presentation.

Lukasz Zelezny is the Director of Organic Acquisition at ZPG and he spoke at the Ungagged conference 2018 with a presentation SEO and content optimization in 2018 - How to win the game. You can also check out the presentation at the bottom. Here are the links to the tools we mention in the podcast: https://brand24.com/https://www.accuranker.com/   Lukasz Zelezny - Ungaged 2018 - SEO and Content Optimization in 2018 – How to Win the Game! from Peter Mesarec

Oliver Brett - Screaming Frog spoke at Search Leeds 2018 conference with a presentation titled Why SEO wizards need user testing hobbits. Oliver is an SEO working at ScreamingFrog, a company that is first an SEO agency and they sell the tool Screaming Frog, probably the best SEO tool. Here are the links to the things we talked about: Lord of the SERPS Twitter account User testing tools that Oliver mentioned:https://www.whatusersdo.com/https://www.usertesting.com Here is the presentation:   SearchLeeds 2018 - Oliver Brett - Screaming Frog from Branded3

Episode 3 features Hannah Smith who works at Verve Search and talks about Werewolves and goldfish, interesting things in SEO and we talked a bit about the SEO community in the UK. Here are links to the things we spoke about: Search Leeds Conference Brighton SEO Conference Article by Neil Gaiman Where do you get your Ideas You can also check out the full video and the slides from Hannas presentation What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018 from Hannah Smith

Niki is the Director of Communities Strategy and Social Media at Transamerica. She presented at the Content marketing conference on how the company Transamerica used online Facebook testing with dark advertising to test all the changes in the companies brand. She tells us what they learned and how.

The first episode talks about how we should be creating video content for all the parts of the sales funnel. We invited Tyler Lessard, the VP of Marketing at Vidyard.  Here are the links to some of the things we spoke about on the podcast. Chalk TalksInbound marketing conferenceBrian Hallingan, CEO of Hubspot Transcript of the podcast episode Tyler Lessard: 50% of your content should be video. Peter: This is Time for Marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Peter: Hi, my name is Peter, and I welcome you to the very first episode of the Time for Marketing podcast. I'm a marketing person myself. I have worked in SEO, I've worked in content marketing, I've worked in email marketing, and because of that, I've been to a lot of marketing conferences. I've learned a lot there, but sadly, I was never able to go to all of the conferences I wanted to go to. That means, of course, I've missed a lot of interesting talks, and probably, so have you. The idea of what we're doing here is, we want to change that. We don't want to miss any interesting talks on any conference anymore. So, what I do in this podcast is I look for interesting people who speak at marketing conferences, I invite them and allow them to sum up their presentations in five minutes. I give them questions about what they told us, and release all that in a podcast. This is the very first episode. We have a lot of excellent guests lined up. We have a really nice guest for the first episode, and because I don't want you to miss any of the future guests, I will ask you to subscribe. You can, of course, go to iTunes or wherever you get your podcasts, and if you like the podcast, of course after you finish listening to it, go to iTunes and rate and comment on the podcast. All right, our first guest is-- Tyler: Tyler Lessard. Peter: He works at-- Tyler: I'm the VP marketing here at Vidyard. The company is a video platform for businesses. Peter: We found him as a speaker at the content marketing conference. The title of his presentation was, "The art of creating customer experiences with sight, sound, and motion." I would like to ask you to sum up your speech in the next five minutes, and give us the most important points that you gave at the conference. Tyler: Yes, absolutely. I think tied to what I said with regards to video being a more and more important part of the customer life cycle, I think most of us will agree that today's audiences expect richer or more personalized, more interesting communications. Whether it's your top of funnel marketing activities, whether it's how they're learning about your products and your company, how they're interacting with sales representatives, or even existing customers, how they're being educated on how to use your products or services, or how they're being communicated with by their account reps. Gone are the days of long text-based emails, and white papers, and things like that, and more and more it's about short-form blog content, short-form infographics, and of course, rich media and video content. One of the things that I'm really passionate about is this notion of, in this new world, as we're changing the ways we communicate with prospects and with customers, video becomes a very important part to how we build relationships and how we create really, what I call remarkable experiences with individuals. Again, as they more and more go into self-service mode, right? If you think back 10, 15 years, most B2B companies were about, there was more a direct sales process. You would have that face time with clients, and you'd build relationships as you go through that buyer's journey, but these days, that's getting less and less. People are more expecting to consume content on their own time and in their own digital worlds. As marketing and sales leaders, we need to be providing them with the kind of content that still builds relatio