Time for Marketing

This episode talks about how you analyze your website logs, which tools to use, and what to look at. Max is an expert in them and tells you how he uses logs to better understand how to get your webpage crawled and indexed. Max is the Marketing Lead at https://www.comparis.ch/  a website that helps people in Switzerland manage their money better and brings excellent practical examples from his work to the podcast.

Deasy Natalia Mulaniari spoke at the SEO CON 2021 on the topic on how to prove ROI for an SEO campaign from an SEO agency point of view. Natalia (her LinkedIn) is the General Manager at BLUWave.ID, an SEO agency in Jakarta and has extensive experience in SEO. Here is her presentation: Deasy Natalia Mulaniari - SEOCON 2021 Proving ROI at SEO from Peter Mesarec

We are back and with a bang. Conferences are back, even if they are online only. I've chosen Michal to talk to because the topic is extremely important in SEO and SEO is extremely important for your business. Michal will speak at the SEOCON 2021 that will take place in March 2021. Listen to the 4 key points that he prepared and check out his presentation at the conference! Michał is the co-founder of https://surferseo.com/, you can find him on LinkedIn. Here is the transcript of the podcast recording: Hello, and welcome to the Time4Marketing podcast, the podcast that brings you the best marketing conference speakers sum up their presentations at the podcast and gives them to you in a short time slot. My name is Peter, and we are back. It's been almost a day, almost exactly to the day of the recording of this podcast since we've stopped doing the podcast in 2020 March, while it was the time where all the conferences were more or less canceled and there was nothing for us to report on. I've waited. The pause was a bit longer than I anticipated. I thought they we're going to wait for a couple of months, but this is something that we can say for the whole Corona time that's a bit longer than we anticipated. We are back and coming back with a big bang. I'm very glad that we have Michal Suski here with us today, Michal from Surfer SEO or Surfer SEO tool that Michal is going to tell us all about. Michal, hello, and welcome to the podcast. Michal: Hello, everyone. Thanks for having me. That's a big pleasure for me to be on the restart of the podcast, the first guest interview. That's a huge thing for me. I'm happy to be here. Peter: You're very, very welcome. It's great that conferences have come back. I know that in the last year, we had conferences but we had to unlearn on how to be physically at conferences and learn to how to be online on conferences. You spoke in a couple of conferences in the last year. How is your feeling about how did going to the conference change? Is it better? Is it different? What do you feel? Michal: It is definitely different. Well, I like it but I also don't like that we cannot meet in person and do those long hours of discussions after the stage is empty. I miss that part a lot. However, regarding the online conferences, there is this big impact on presentations quality, I think, because everyone goes to the conference now, I mean goes to the conference to get the best information out of the stage. Speakers have to push their limits to deliver the best piece of information they can. I feel like it's beneficial to the whole industry that now, everyone concentrates 100% on the presentation itself. The bar is raised a little bit. That's cool about it. Peter: That is less fluff. The audio should be the most important part and because of that, the message must be clearer. Of course, as we used to say, after 10:00 PM at the bars, the best Lynx were sold. Probably, this is what we're missing on. Michal: That's true. The networking part of the conferences, in the past, it was the biggest incentive for me to go for the conference to do the networking, to meet people and make those deals you mentioned. Right now, I'm missing it a lot. Peter: I would agree. You're located in Poland. How is Poland? Are you allowed to go out? Are you allowed to able to go for a beer outside? Michal: Yes. It's not that bad. We can go out. We can walk to the park, do hiking, and so on. However, we cannot go to the bar and have a beer. The bars are closed, and it's only delivery. You got to have a meal but you have to have it at home, which well, that's fine but better than nothing. Peter: That's how most of the Europe or most of the world is working right now. Michal, you are the co-founder at Surfer. Tell us a bit about what Surfer is, what it does. Michal: Sure. Surfer is a content intelligence tool. It takes you from execution and ideation. It streamlines the whole process of content creation and stretching your domain

Hey, this time we don't have a conference marketing speaker, because all the conferences are canceled because of the New Corona Virus. I'm taking a break from the podcast, probably till the fall when the conferences pick up again. You can listen to all the previous 32 episodes that are in the archive for free.  Here are my favorites: #29 Rebecca Hugo - 6 Findings from Testing the World’s Leading Checkout Flows#10 - JP Sherman - Delivering better on-site search results#9 - Prabhat Shah - Amazon SEO Tools I Wouldn’t AvoidEpisode 1 - Tyler Lessard - The Art of Creating Customer Experiences with Site, Sound and Motion I would love to hear from you, what did you like on the podcast, or what is your favorite episode. Check in at info@time4marketing.com or on Facebook or Twitter. 

Superweek is a Hungarian conference hosted on the top of a hill, you can't run away, you can't hide. But Jente sais, he liked that, because everyone has to talk to everyone. To each his own :D Jente is on Linkedin here and if you would like to talk shop, chat him up on the business website. Here are the links to the things we talked about on the podcast: Generic Digital Data Layer framework opensource code: https://bitbucket.org/xploregroup/xploregroup-webanalytics-demo/src/master/ Measure Slack for the digital analytics community: https://www.measure.chat/ And here is the full presentation from his talk on Superweek so that you can follow along with the podcast. A vision for sustainable analytics implementations - Superweek 2020 from Jente De Ridder   Here is the transcript of the talk we had: Jente: The framework has been implemented. What we've done is we've decided to make the framework open-source. It's available for everyone who wants to use it, it can be shared in the notes afterwards. Peter: This is time for marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello. Welcome to the time for marketing podcast, the podcast that brings you the best marketing conference speakers directly to your podcast listening app. My name is Peter and this episode number 32. Well, we will be going to a conference in Hungary. Before we do that, as you know, podcasts are usually things that people should listen to. You, yes you, can help me to get more people to listen to this podcast. If you like the speakers that I had in the past, and I know you will love today's speaker, just tell anyone. Just people that you've heard that are using podcast. Tell them time4marketing.com is a great website where you can get an interesting podcast. Now, we go directly to Belgium. With me today is Jente De Ridder. Jente, hello and welcome to the podcast. Jente: Hi, Peter. Thanks for having me here. Peter: How are you doing? How is Belgium? I've always imagined Belgium as one of the European cold countries, is this so? Jente: Well, we have global warming also here so it's getting better. [chuckles] It's true, we have a lot of rain but we do have our nice days as well. Peter: And loads of chocolates, everything is better in Belgium. Do you also have a lot of fries or is that only a Dutch thing? The fires [inaudible 00:02:06]? Jente: It's definitely a Belgium thing. We have the best fries in the world, the best chocolates, and also over 100 very good beers so for all those things, you should come to Belgium. Peter: All right. You should be paid by your tourist community to help promote Belgium. Jente, you are the managing partner and a digital analyst at a company called Stitched. Tell us a bit about the company, and more interesting tell us a bit more about what you do. What is your everyday work like? Jente: I'll start with Stitched. Stitched is a digital analytics boutique consultancy firm active in Belgium and in the Netherlands. What we do is we help enterprise clients to get more value out of their data. We are mostly focused on their digital data so our mission is actually to help those companies make use of the data they're gathering in tools like web analytics. Because what we often see is that those companies that have BI team or data scientists in-house that those teams are used to working with CRM data, point of sale data, but they don't really understand how the digital data is gathered. Because digital data it's imperfect data, of course, and this can be quite hard for them to get their minds around. What we do with Stitched is, from our experience in the digital data, we team up with those internal BI teams or the data scientists and we integrate the digital data in the entire data sets, the entire data warehouse of the company. We mainly focus on challenges like how do you cope with identification in a digital environment and tho

Mark (here on LinkedIn) talked at the DMSS 2019 and he is a professional outreacher. His presentation was called Building a lean, mean, lead generating machine with outbound prospecting. And he knows how to help others do it. He is the CRO at TaskDrive. We have his whole presentation here: Building a lean, mean, lead generating machine with outbound prospecting from Mark Colgan   Here is the transcript of the talk we had: Mark Colgan: HubSpot is the biggest advocate of inbound marketing, yet they spent over 60% of their budget in the first few years on outbound. Really, the answer is that inbound alone doesn't work, and you need to support it with outbound prospecting or outbound marketing. Intro: This is Time For Marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Peter: Hello, and welcome to the Time For Marketing podcast. The podcast that brings you marketing conference speakers from all around the world, and takes their presentations, smoosh it up into five minutes, and you have a small package of knowledge. My name is Peter, and I'll be your podcast host. If you would like to check out the previous episodes, timeformarketing.com, or you can also subscribe to our newsletter, and of course find all the links to the iTunes Google podcast, Stitcher, and every else places where you can listen, and review, and rate, and do all of the great things that you do with podcasts. Today with me is Mark Colgan. Mark is the chief revenue officer at TaskDrive. Mark, hello, and welcome to the podcast. Mark: Hey, Peter. Thank you very much for having me. I'm really looking forward to sharing the presentation. Peter: Thank you for being here. Mark, you are a chief revenue officer. What does that mean? Mark: Yes, that's a great question to start with. A chief revenue officer has a few different definitions, but in my understanding and interpretation, it's somebody who aligns the different departments within a business in order to achieve revenue. Those departments I look after at TaskDrive are marketing, sales, customer success, and product. I make sure there's no silos, and I make sure that our customer is first in terms of our priority. We do everything we can to increase the quality that the customer has with us, which helps us reduce churn, and also helps us increase new customers through the sales and marketing activities too. Peter: What is TaskDrive? What are you doing? Mark: Good question. TaskDrive is a service-based business. Our mission is to help b2b sales and marketing teams focus on high-value activities. We do that by offering an outsourced lead generation and data enrichment service. We help companies build new lists of prospects. We also help them enrich existing datas, then we also help companies that sell into enterprise with their account-based insights to helping them expand their reach and increasing their sales velocity by giving them a detailed view of the stakeholders within the decision making process. Peter: This was a complicated way to say you help companies with their prospects, with their leads, is that right? Mark: Yes, but it's not just leads because we help them-- A lot of companies are faced with the fact that they have a lot of data that they've amassed over the last few years which has gone fairly out of date, so we also help them with data enrichment. Yes, one of the use cases is lead generation for prospecting. Peter: Your presentation comes from the Digital Marketing Skillshare Conference that is organized every year in Bali. You were there this year. How was the conference? Mark: Yes, it was fantastic. A really great conference. They originally started out with an SEO focus but over the last few years, have broadened that out to other tracks. There's people talking about marketing, pay-per-click advertising, as well as email marketing. I covered the outbound sales and prospecting through the pr

Alexandra Tachalova (Linkedin or Twitter) is the organizer of the Digital Olympus conference and she does one thing in life. Generates backlinks. So if you want more backlinks, you should listen to what she has to say. This is her presentation from the DMSS 2019 in Bali, check out her presentation below. Smart link building how to stop following best practices and start getting links from Alexandra Tachalova   Podcast transcript Alexandra Tachalova: So when I was the very first time doing link building, I spent the first three or four months painting those features and well, I believe I did notice one or two links. Peter: This is Time4Marketing, the marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello, and welcome to the Time4Marketing marketing podcast, the podcast that invites the best marketing conference speakers to come and sum up their presentations in five minutes. It's 2020 Happy New Year to everyone. My name is still Peter and I'll still be your host for this podcast episode. If you would like to know more what is going on on the podcast, you could visit the time4marketing.com website when you have forum where you could subscribe to our email newsletter or just subscribe to this podcast. If you want to talk to me, you can find me on my web page, seos.si. Enough about me. I hope you're having a wonderful new year. With me today is Alexandra Tachalova. Alex, hello and welcome. Alexandra: Hello, Peter. Thanks for having me. Such a pleasure and honor being here today. Peter: Alex, I'm very glad that you are here with us. Where are you located? Alexandra: I'm based in Saint Petersburg, which is not in Florida, but in Russia. Well, we are based on the same continent with you, not really far away from you. Peter: True, true. But Russia sounds very cold. Is it unbelievably cold right now? Alexandra: No, it's not unbelievably cold. We are going to have a Christmas and New Year without snow. Right now it’s +3 +4 five. Yes, just rainy. Peter: Alex, you are the founder of the Digital Olympus Conference. Tell us a bit more about the conference and tell us a bit more what you do in your everyday job life. Alexandra: Well, first of all, let's chat a little bit about the Digital Olympus Conference. That's going to happen on the sixth of April in Kraków, which is based in Poland. We have very, I think inspiring lineup. We have Aleyda Solis, Michal speakers, Lukasz Zelezny, Fernando Angulo, Leonardo Saroni from Booking, Judith 'deCabbit' and many, many other quite well-known experts. We are a very affordable conference because the cost, our POS is less than 100 that. That's more or less about this Olympus Conference and hope to see you guys maybe-- by the way, you don't even need to go to our conference. You could also join us online because we do a free live stream. Even if you can't come personally, then you have an option to join us just online. When talking about what I do besides Digital Olympus, I do link building. I have a quite small agency and it's just under the same brand, under Digital Olympus. Well, actually we built links mostly for B2B clients. That's what I think I know very well and that's my areas of expertise. That's the reason why I'm talking about link building quite a lot and write about link building covers intellectually. Did write a post for the MOZ Blog about the economics of link building. I highly recommend checking it out. Get tons of positive feedback. People were writing to me across different channels and they really love this stuff because not a lot of experts sharing it, the real cost of link building and why like different options cost different- costs differently. Yes, that's a good one, I think. Let me add one more thing about my personal life. If you go to any of my social media channels, you'll find me and my horse. I'm really into horse-riding, in particular dressage. That may be my second fashion

I've met Rebecca (Linkedin) at the smind conference in Ljubljana Slovenia and I really enjoyed her presentation. She and the company she works for, look at e-commerce websites and learn from what works and what does not work (if nothing else, go and check out the FREE blog). The presentation has a couple of great ideas on how to minimize checkout abandonment. Here is the link for the mobile cheat sheet. The transcript of the podcast: Rebecca: 23% of users in one of our studies cited that a too long or complicated checkout process was a reason for abandoning the site. [music] Peter Mesarec: This is Time4Marketing, the marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello, and welcome to the Time4Marketing Podcast, the podcast that brings you the best speakers from marketing conferences all around the world. My name is Peter and I'll be your host today for the episode number 29 as we're slowly ending the 2019 year, the second year of this podcast. Before I introduce you to an excellent guest that we have tonight, please go and subscribe to the podcast if you like it, and of course, rate the podcast in your favorite podcast listening app. We now have a website, it's called time4marketing.com. The number four is a number. That sounds very logical. On the web page, you can also subscribe to the newsletter so we'd send you interesting information about the podcast and marketing conference. Now, we go to our today's guests. We have with us-, I'm very glad to have Rebecca Hugo. Hello. Rebecca Hugo: Hello. Thank you for having me, Peter. Peter: Very glad that you are here today. I saw you speaking at the Slovenian Conference e-Commerce Day sMind conference. You are the UX auditor at Baymard Institute. What is it, what do you do and what do you do there? Rebecca: Baymard Institute are an independent usability research company. We specialize in helping other sites improve their e-commerce givings to their users. We do all of independent research. From there, we distill a lot of our findings. We found, I think it's 11,000 I think is our current number of individual issues that all users have come across when they're testing various sites across all industries. From there, we distill those down into-- We're over 750 guidelines at the moment. The number's still growing because we have a couple of research studies on at the moment. Those guidelines look to the design patterns that either positively or negatively are reacted to by the user. That is anything from a product detail page layout, to how filtering options are presented to the user, to how the checkout is or is not optimized, depending on the site. From there, my role as a UX auditor, our clients will come to us and say, "Could you look at our site?" Basically orders us, "Let us know what we are or are not doing well." I suppose it's almost like taking your car in for a service. It's, "Your oil is a little bit low, your windscreen wipers need tightening up, but the leather in your seats are fantastic." We'll do a similar thing with the order. It can be anything from just looking at a single section, doing the entire site, or even doing prototypes. It gets really quite exciting in an odd way, looking at how different industries present essentially the exact same information to their users and also the nuances thereof in those instances to really create a great experience for that user. Peter: I do a lot of SEO audits. When I begin my SEO audit, there's always the one thing that I'm going to go and check if it's done right, that's the canonicals and the language alternates. When you start such an audit, you probably have a workflow that you have to go through, but what is the one thing that you think that companies are forgetting about and shouldn't be forgetting about? Rebecca: That is a ridiculously hard question, Peter. [chuckles] It's so specific. Because depending on the industry for a start, so if you're

Shayne Brian (linkedin) is the Director of Voice at Elevate Radio & Podcasts, a company that helps other companies start, run and scale podcasts. And they are good at it :D Shayne was invited to the DMSS 2019 where he talked about how to use podcasts to elevate your message. If you are interested in to podcasting, here is the FREE offer that he talked about on the podcast, you can join the Podcast Essentials Program for FREE (valued at $197).  And, check out his presentation, a video recorded at one of his previous conferences. Here the transcription of the talk we had: Shayne: Think about some of the big podcasts isn't what they're known for. In fact, the reports just come out this week. The number one podcast for 2019 in every single country is Joe Rogan, then there's also GaryVee, and John Lee Dumas. They all have massive followings because they have shows that's consumed almost daily. Peter: Hello and welcome to the Time for Marketing podcast. The podcast that brings you the best marketing conference presentations in five minutes directly to your podcast. Every 14 days on Mondays in your-- whatever podcast that you like to use. My name is Peter, and I'll be the host for this show today, and the same way as I've done the previous 27 episodes as this is episode number 28. Of course subscribing, and viewing, and subscribing to the newsletter and everything else that you have to do so that you get the next episodes that we already have lined up. It will be very interesting. Today with me from the other part of the continent, not continent. The other part of the world, is Shayne Brian. Shayne, hello and welcome to the podcast. Shayne: Hi Peter, and thanks for having me on the podcast. Yes, I'm sitting here in the heat in Australia getting ready for another hot Christmas. Peter: I envy that so much. I love the snow that we're getting, but on the other hand, I love being able to sit on the-- I imagine you sitting on the beach drinking cocktail and [crosstalk] Shayne: I'm sitting on a beach drinking beer while I'm talking to you. Peter: All right, excellent. Shayne: No, I'm not really, but that would be lovely. [laughter] Peter: Shayne, you are the director of voice at the Elevate Radio and podcast company. Tell us a bit what you do, what your company does. Shayne: We actually help people create podcast, so we help people produce podcast, distribute podcast. I actually started out in radio of being in radio for many many years, and I just love the whole environment of radio. I love music, and that was one of the things that really attracted me to creating Elevate Radio. It originally started as a radio station called Soul Traveler Radio, and we changed the name just last year to Elevate Radio. Over the last three years, we've seen podcast just come out of the woodwork. In fact, five years ago I was trying to convince businesses that they needed a podcast and they're like, "What's a podcast? You're crazy. No one's going to listen to a podcast." And here we are talking about podcast. Peter: Yes, this is the position where I feel that in your Europe, a lot of companies still sit. I feel that podcast in the United States have blown up immensely, but in Europe it's still going why. This is why I was interested in having you to the podcast to try to talk to companies and all, and why they should do that. Shayne: Yes. I just want to say, 95% of the podcast at the moment reside in the US, so the US have really embraced it. The other countries are really picking it up Europe and Australia. Don't be surprised if you start to see the podcast really start to become bigger and bigger in Europe. Peter: If you are one of the podcast, you are one of the hundred thousands. If you're one of the vlogs, you're one of the hundred million vlogs, so the option to get there it's still much better actually, right? Shayne: It is. Yes, it is. I'll actually present some of those figures in the talk. Peter: That's good for the

Emre is Global Senior Lifecycle Manager at Skyscanner. We talked about how to get your website visitors to come back, as this is one of the most important tasks that Skyscanner has to do.  If you would like to chat up Emre, you can find him here https://www.linkedin.com/in/emreguney/ https://twitter.com/emrreguney Here is the presentation he presented at the Digital Zone 2019 conference in Istanbul, Turkey.   Emre Güney - Why retention matters - Digital Zone 2019 from Peter Mesarec

You can find Greg on Twitter or on Linkedin, here is his agency. Greg is the dude that knows about local SEO and if you have questions about it, you should talk to him.  One of the best sources for local SEO knowledge, as mentioned by Greg is 2018 Local Search Ranking Factors. The Dude's Guide to The Secret of Local Search Success in 2019 and Beyond from Greg Gifford Here is the transcript of the podcast: Greg: Google uses multiple algorithms so SEO is not equal across the board.[music]Peter: This is Time for Marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference.[music]Peter: Hello and welcome to the Time for Marketing podcast. The podcast that tells you everything that you have missed when you didn't go to your best and favorite marketing conference. My name is Peter and I'll be your host for today. This is episode number 26 that is airing on the 7th of October 2019. Before I introduce you to our today's guest, I have something to ask you.Could you take the time and open your slack, your Trello, whatever communication channel you have for your agency or for your company. The place where you send all of the interesting links that you read and could you just paste the link to this podcast and say, "I've learned something here." That'll be great. People should know about this podcast.Now, today, with us the big, the great, Greg Gifford. Greg, hello and welcome to the podcast.Greg: Hey, happy to be here. Thanks for having me.Peter: How are you doing up there in the hot state of Texas?Greg: Still hot, unfortunately. We're hoping that now that we're getting down into the 80s, maybe we'll start to get colder but you never know in Texas. It could be up in the hundreds again next week but we're good.Peter: All right. When you look outside your window, do you see cactuses? That's how I figure-- Greg: And tumbleweeds and we all ride horses to work. [laughs] Texas is massive. That's one of the funny things when talking to people from Europe about how big Texas is. We've got mountains, we've got deserts. Other than the fact that when I was in Sylvania it was a nicer part of the year and so everything was green but very similar looked with things. Texas is fairly flat compared to most of Europe. At least most of Texas is but the crazy thing is just the scale. I could get my car right now and drive 80 to 85 miles an hour and go west and it would take me 14 hours to get out of Texas.Peter: It's a completely different scale because if I would do that I'll be changing five different countries probably.Greg: Yes, it's pretty crazy.Peter: Greg, you are the vice president of Search at the Wikimotive Agency. Tell us a bit about your agency and more what do you do as the vice president of Search?Greg: I came on earlier this year with this agency. It's a small boutique agency and I came on because for the last, Jeez, years and years and years, I've been doing SEO exclusively for car dealers for probably 12 years and the place that I worked last time was approved by all of the car manufacturers. Not that that was a bad thing, but we had a very set SEO package that we had to offer which was great.We still got results and did well but I wanted to branch out and expand my reach and do some other things so I came to Wikimotive. They do have a lot of automotive clients but they've got clients outside of automotive and we're making some big pushes into some other verticals. I'm able to stretch my wings here and do some fun things outside of automotives.Peter: All right. What does that mean that the agency was approved by car manufacturers?Greg: It's a weird thing in the US that if you were a car dealer you-- Let's use Ford or BMW as an example. You have a set number of website providers that you're allowed to use that are manufacturer-approved. BMW will say, "You can use one of these four companies to do your website, you can use one of these four or five companies

Matthew publishes blog content and case studies on his personal website and on his company website. The case study that we talked about is published here with much more information and all the tiny details. You can also find Matthew on Linkedin or Twitter. You can also watch the whole presentation on YouTube Here is the transcript of the podcast: Matthew: One of the biggest wins we had was with the homepage where we deploy I think around 10,000 words of content. Peter: This is the time for marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Peter: Hello welcome to the time for marketing podcast the podcast that gives you all of the information that you have missed when you didn't attend your marketing conferences. Welcome to episode number 25 my name is Peter and I'll be your host for today before we go to our guests. I'm not going to tell you to subscribe to the podcast I'm going to tell you and ask you something else tomorrow when you go to work. Yes, I know you work with a lot of marketing people when they leave their cell phones on the table take them open their podcast app and subscribe them to my podcast, that's probably the easiest way to tell people to subscribe to the podcast thank you. All right and now let's go to the guests that we have this time hello Matthew Woodward how are you doing? Matthew: [laughs] Hey, thanks for having me on. I love your little tip there a very blackhat approach so to speak I think I might steal that one for myself of next conference [laughs] Peter: Well, people don't randomly talk about podcast and mention podcasts to other people that doesn't happen. We have to give them specific advice this is always a marketing thing be very specific on what people should do click here, subscribe other people to my podcast. Nice to have you here on the podcast, Matthew. Matthew: Thank you very much. Peter: Matthew people know you. You have a very known blog that is matthewwoodworth.codit.uk and you are also the director of search logistics. Tell me what are the fun things that you do in your line of work? Matthew: Well, my line of work all of it is fun from top to bottom. I've been doing SEO since before link-building existed and I've been following my passion ever since. The fun things I get to do every day is just nerd out on what I love doing and that is SEO and digital business and everything like that. Honestly, it doesn't matter if I'm doing like some like boring data entry tasks or planning a new promotion [laughs] I love it all. Peter: All right. I invited you to this podcast because you were in Barcelona, how is Barcelona? Matthew: Yes Barcelona a beautiful city. I don't usually like cities, but Barcelona was pretty cool. The Affiliate Summit Conference is one of my favorite conferences because it attracts such a wide variety of people rather than just SEO or just the ECOMAS guys and so forth. It's a great conference and I put together a great presentation for them which I'm hoping to boil down and share with you guys today. Peter: I feel that affiliate marketing is, similar to SEO, it has been pronounced dead a couple of times in the past. Matthew: Yes.[laughs] Peter: It's still there and it still works very well right? Matthew: Yes, as long as there are things to buy there'll be affiliates and as long as there are search engines to search they'll be SEOs. [laughs] Peter: All right let's not beat around the bush that's what we do. Let's go directly to your presentation, your presentation was a case study on how to increase your search traffic for 14 times? Matthew: Yes, we took search traffic from 2,700 a month to 38,000 in just eight months with an affiliate site in the health niche. Peter: All right. I think we have to take our five minutes so that you can explain to us how you did that so that we can repeat that for our own websites here you go. Matthew: Look SEO doesn't have to be

Joelle is the Director of Marketing & Growth at Bookmark (her on Linkedin) and she spoke at the MozCon 2019 with a presentation on Image & Visual Browse optimization opportunities. The official title of her presentation was Get The Look: Improve the Shopper Experience with Visual Search Optimization. In a time where everyone talks about voice optimization, she thinks about the new channels that visual browse and purchase will bring. You can check out the slides from her presentation here: Get The Look: Improve the Shopper Experience with Visual Search Optimization from Joelle Irvine Here is the transcript of the podcast: Joelle Irvine: This is something that's not widely used by many researchers, but the interest is really growing. There are some studies done, ViSenze actually did a study where they found that 62% of Millennials would really like to be able to search by image and 58% of them would like to be able to click to purchase directly from content. Peter Mesarec: This is Time for Marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello and welcome to the Time for Marketing podcast, the podcast that brings you information from the conference's that you were not able to attend in a short time span because we know you are all busy enjoying the last days of summer. This is the episode number 24. My name is still Peter and we will go directly with our guests joining us today from beautiful Canada up there and to the left very far away from me is sitting Joelle Irvine. Joelle: Hi Petter. How are you? Peter: I'm very well, how are you doing? Today is Tuesday. You're slowly starting your workweek. Joelle: Yes. Peter: Did you already start after the summer? For agencies stuff usually dies down a bit or declines back are they sending emails and trying to do everything for Black Friday and everything in the fall that they have planned. Joelle: We actually don't really have any slow periods here at Bookmark. Not only do we do digital but we also do magazines so we gear up for the fall during the summer and then the fun continues throughout the fall until the holidays at the end of the year. Peter: All right. The #agencylive will always work hard. Joelle: Yes, exactly. [chuckles] Peter: Joelle, you are the director of marketing and growth at the agency called Bookmark Content and Communications. Can you briefly tell us what do you do either as the agency and more importantly, what are the things that you do? What are the nice things that allow you that you are happy at your work every day? Joelle: At Bookmark, we're a global content and communications agency and we have offices all around the world. We work mostly primarily with luxury and lifestyle brands and we create content for them to bring their brand and audiences together. What I do is actually create content for our content marketing company, it's very meta. I wear many hats, I do a little SEO, I do in marketing social media. I also work on some new business, I do really a little bit of everything, I love it. Peter: Yes, you're the director of stuff there, you'll have to do everything. If you're doing stuff for high-end brands, I've invited you to the podcast because you spoke at the Moscone conference. How is SEO and high-end brands coming together? Joelle: Well, I was looking for new and innovative things to bring to our clients. Not only do we focus on-page SEO we're also looking at technical SEO as well as new things we can bring to them. How can we integrate voice? How could we integrate visual search? How can we make sure that when their audience looks for them in search that they're getting visually pleasing results, not only text-based results. Peter: Yes. This is why I was very interested in your presentation, in a time when everyone speaks about voice search you speak about image search or visual search. Your presentation was called Get To Look, Improv

Another speaker from the Mozon conference, Paul Shapiro is the person behind one of the most important SO subreddits, /r/bigSEO, he has a very unique blog on Search Wilderness and runs a Technical SEO conference. Here are his slides from the presentation, and you should go and check out his blog post, where you can find all the code that he talks about in the presentation. Redefining Technical SEO, #MozCon 2019 by Paul Shapiro from Paul Shapiro Here is the transcript of the podcast: Paul Shapiro: There are four types of technical SEO. [music] Peter Mesarec: This is Time for Marketing, the marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. [music] Peter: Hello and welcome to the Time for Marketing, the podcast that brings you all of the information from the marketing conferences that you have missed or were not able to attend. This is episode number 23. We are big into our second year of podcasting. My name is still, from the beginning to the end, Peter and I'm your host for the podcast. If you love the podcast, of course, go and subscribe. If you would like to be on our newsletter or mailing list, you can find it on our website timeformarketing.com. All of that just to start off because we have to go directly into our content. We have a great guest here with us today. Paul Shapiro, hello and welcome to the podcast. Paul: Hi, Peter. Thanks for having me. Peter: Paul, you live in or around New York. How is living in one of the best, biggest, and other great things, cities in the world? Paul: It is the best. It's the best to be living in the best city. [chuckles] Actually, I just moved from Boston although I'm from the area originally. It's nice to be home. Peter: Do you people from New York regularly take a stroll down the-- I just forgot the name of the giant park that you have down there. Paul: Central Park. Peter: Do you just daily go there or is that another thing and we just only feel that Hollywood movies show that to us? Paul: It's not that close to where I am currently. Growing up as a child, I used to always go to Central Park. It was definitely a place where I spent a lot of time. New Yorkers certainly go to Central Park and it's been fine there. Peter: One of the best things that I've thought about New York is that you are in probably the greatest metropolitan area, but you can take the subway, Paul, where you call the local train directly to the beach and you can go swimming. It's very close and this is a really great thing. Not a lot of big cities have things like that. Paul: That's true. I think I probably take enough for granted, but it is nice. Peter: Paul, right now, people probably know you. You've done a lot of great things on the internet, especially people that like to work on and about SEO. There is a nice quote they found about you on the internet. It says, "In a world filled with shitty blog posts that rehash the same info in different ways, Paul's articles are always a treat to read." You are the partner and head of SEO of the catalyst agency and you are the founder of the big SEO subreddit. Tell us a bit more about how you got into SEO and why do you think that SEO is if you do think that SEO is the best channel in the world. Paul: I got into SEO by no spectacular means. I think a lot of people in the industry have much more impressive stories than I do. It was the job that I got into right after university. I'd graduated, had a mild interest in marketing, and actually was looking to get into social media marketing and couldn't find any jobs. At least no companies were willing to hire me for such a role. It just so happened that in my formative years in high school and earlier, instead of working a typical retail job or McDonald's, I did freelance web design and development. I didn't even know what SEO was when I graduated, but I applied to one SEO job and I got that one. I was educated afterwards why it w

Luke Carthy was one of the speakers at the MozCon 2019 and he uses his SEO tools in a weird way. This is why I wanted to talk to him, and he gave some great ideas on how to use your ScreamingFrog or your SiteBulb. You can find Luke on Linkedin, he is the Digital Lead at Mayflex and you can find him on twitter. Here are the slides from his presentation: Luke Carthy MozCon 2019 - Killler cro tips with a seo web crawler from Peter Mesarec