Time for Marketing

SEO is tricky, if you mess it up once, you can have long term problems with your website and your rankings. This is why I invited Steven from ContentKing, an app that allows you to track the changes on your website. We had a wonderful talk with Steven about all the important things in SEO that people forget about, and should not. His presentation from the Digital Olympus conference is also attached so you can swipe through while you listen. If you want to check out Steven, here is his website, Twitter and Linkedin. ContentKing - Digital Olympus - SEO Disasters from Steven van Vessum

Josh is a business influencer and of course, a contributor to the best and most important magazines around the world, as you can hear in the podcast, he also wrote for a trail running magazine. In the podcast, he gives out 5 steps that you have to follow to become a contributor in magazines in your field. Check out Josh on his website at https://www.joshsteimle.com/ or find him on LinkedIn. Here you can follow the presentation  How to Become a Contributor to Forbes, Mashable, TechCrunch & More from Josh Steimle

Looking at the competition for ideas is always a good thing, and our guest this time helps us do that. The guy that brought us SpyFu just brought us another tool, https://www.nachoanalytics.com/. Mike Roberts or @mrspy talks about one single hack that he found in the Amazon analytics that helps them get additional $10B and how you can use it on your website. Here is the blog that Mike mentions in the podcast and if you are interested to explore this topic further, we had JP Sherman on the podcast talking about the optimization of the Red Hat websites internal search engine here.  

This time we talk about the website that is my (and millions of people) favorite waste of time, Reddit, and how you can make it a source of inspiration for your content marketing. Daniel has a proven track record of how to make it to the top of Reddit and is ready to share.  You can find Daniel here and his agency Go Fish Digital here.  Check out his presentation while you listen to the podcast. Secret Sauce: Harvesting Content Ideas From Reddit from Daniel Russell

Dana is one of the best SEO speakers, and we caught here after her SearchLove presentation, where she spoke about measuring and generally understanding the local search presence. She mentioned LocalFalcon as the best tool to measure your local presence and this blog post. You can find Dana here and her agency here. This are the slides from her presentation. Understanding Your Local Search Presence from Dana DiTomaso

Facebook advertising can be complicated and tricky, this is why I was looking for speakers that can help you with that. Search Love is always a great conference, and Lindsay Dayton LaShell had a presentation that will help you a lot and, if you look at the slides, you will enjoy all the dogs in the presentations. The topic was Don’t Let Facebook Get You Down: Strategies for Results, Regardless of Your Ad Budget. You can find Lindsay on Twitter. The presentation from Search Love 2019 SearchLove San Diego 2019 - Lindsay Dayton LaShell - Don’t Let Facebook Get You Down: Strategies for Results, Regardless of Your Ad Budget from Distilled

Scott is an expert on e-mail deliverability, the important metric that influences your e-mail marketing and he had a presentation at the MailCon 2019 with the title Diagnosing dedicated IP deliverability. He goes into details talking about how emails between servers are exchanged and what are all the different reasons that an email will be denied by the servers that deliver the e-mails to the recipients. So, if you are concerned about your e-mail marketing, check out the episode and browse through the presentation that is embedded here. Scott and I talked about the IBCoalition, check out their website that is still under construction, but you can subscribe to their e-mail and get all the news, I know I did. Scott Shou on e-mail deliverability at the MailCon 2019 from Peter Mesarec

Dmitriy spoke at the Affiliate Summit West 2019 on how to build workflows and checklists to make your Facebook advertising more profitable.Go and check out Dmitriy's blog at https://targetchoice.com/blog/ or contact him on LinkedIn. Dmitriy Kruglyak - How to start a facebook ads project - 4 must have phases (1) from Peter Mesarec

We open the 2019 podcast with trends, new things, old things and new ideas that you should do in 2019. Bob is the owner of www.bobtripathi.com and introduces 5 marketing trends for 2019 in the podcast. Visit his website to download an e-book with additional 5 trends. You can find Bob also on Linkedin. Check out Bob's presentation from the conference: Bob Tripathi - 10 ways to Drive Digital Marketing in 2019 from Peter Mesarec

A title that promises, Wes was a speaker at the SEMPL 2018 conference in Portorož, and we had a great talk about what are the really important things in marketing.  Check out his video presentation from SEMPL Wes Schaeffer Keynote SEMPL Conference from Wes Schaeffer on Vimeo.

Digitalzone 18 is a marketing conference that takes place in Istanbul, Turkey. I've talked to Matthew Kay (@matthewkay87/) from Aira. He had a presentation called Beyond Keywords: How To Create Content That Matches Your Buyer’s Journey. He is an SEO at hearth and approached content and content strategy from an SEO perspective. Here is his presentation Beyond Keywords: How To Create Content That Matches Your Buyer’s Journey from Matthew Kay

JP Sherman is the Enterprise Search & Findability Manager at Red Hat and we talked about the on-site search, how they are using it at Red Hat and how e-commerce websites are (not) using it. You can find JP on twitter and you can check out slides from the presentation. Delivering Better Onsite Search Results - Brighton SEO Sep 2018 from JP Sherman

Another talk from the Brighton SEO conference, this time on Amazon SEO. Amazon can be one of the most important sales channels that your company uses. Prabhat is an expert on Amazon and eBay sales at OnlineSellerUK, and you can check out his presentation at the end of this post. Here is the list of all the tools that Prabhat showed in his presentation sonar-tool.com/ussellics.comxsellco.comamzscout.netsplitly.comhelium10.comkeywordtool.io/amazonamzdatastudio.comAmazon KW Index and Rank Checkerjunglescout.com/the-web-appmembers.helium10.com/misspellinator/ Amazon SEO Tools I wound't Avoid from Daytodayebay

Rob is the VP of podcast relations at Libsyn and had a presentation at the Content Marketing World 2018. One of the things that I liked in his presentation is his comparison of blogs vs. podcast and how we can stand out with a podcast more. You can find Rob on Linkedin, or at his podcasts today in IOs or podcast411.

He is the guy that created moz.com, he is that guy that publicly talks about all the problems that he had while he was the boss, and he is now the guy that has a new company that we all can't wait to see what is doing. Rand Fishkin spoke at the 2018 MozCon, with the presentation title Why Nine out of Ten Marketing Launches Suck (and How to Be the One that Doesn't). We also talked about the Gmail launch and how that was a good launch, about his book and of course about his new company.