Summary: <pre><code> <p>On Episode 84, I'm joined by social media advertising expert AJ Wilcox. AJ is founder of Founder B2Linked - The LinkedIn Advertising Agency and he's an expert on social media advertising, with a particular focus on LinkedIn. In this first part of our discussion, we look into what makes a good social media ad, how Facebook is doing as an advertising medium, how LinkedIn has been developing its marketplace, and how he advises his clients to utilize social media advertising.</p><p><strong>Episode Notes</strong></p><ul><li><a href="https://b2linked.com" target="_blank">B2Linked</a>: This is AJ's LinkedIn ad agency.</li></ul> </code></pre>