Social Media Marketing




Confessions of a Marketer show

Summary: <pre><code> &lt;p&gt;On Episode 84, I'm joined by social media advertising expert AJ Wilcox. AJ is founder of Founder B2Linked - The LinkedIn Advertising Agency and he's an expert on social media advertising, with a particular focus on LinkedIn. In this first part of our discussion, we look into what makes a good social media ad, how Facebook is doing as an advertising medium, how LinkedIn has been developing its marketplace, and how he advises his clients to utilize social media advertising.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Episode Notes&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://b2linked.com" target="_blank"&gt;B2Linked&lt;/a&gt;: This is AJ's LinkedIn ad agency.&lt;/li&gt;&lt;/ul&gt; </code></pre>