The Kate Toon Podcast

In BE MORE SHARK, Kate Toon shares her tried-and-tested, true-life, business fear-facing tactics. She tells her stories, and those of successful business owners, about managing fear and keeping on keeping on. Be More Shark is the ultimate business self-help guide that will help you understand, wrestle with and master your worries. Teaching you how to use your terrors for growth and action.

I decided to go for it – a daily podcast where I’d talk to friends and business owners about how they were handling COVID-19 and how it was affecting their businesses. In this podcast I’m going to explain how I did it, the challenges I faced, and how it rocked me to my core and ultimately led me to make some seriously tough business decisions.

So for my final proper episode of the podcast, I wanted to choose a really special guest. Someone who I look up to, admire, someone who has guided me through this strange world. My confidant and best friend. MY MUM! We’ll be chatting about motherhood, parental guilt, family ties and also if she ever wishes I had a real job! This is a super personal episode that I'm a tad nervous to share, but here goes nothing!

Today’s episode of TOON IN DAILY is now live! I see it every day online.  The entrepreneur dream being packaged, preened and pedalled for the paltry price of a $27 bundle. It’s easy. But it’s not.  Not for most of us. Today I’m talking with Sharon Chisholm about her business journey and about how both of us are getting ever closer to understanding the true “why” behind our business goals.

I still don’t feel like a real business human. I’m still playing. Because I don’t have a giant team, an open plan office, a ping pong table and a company culture document. All the things that make me feel like a real boss. But I know someone who does. Marieke Van De Rakt is CEO of Yoast - the super famous WordPress SEO plugin. In today’s episode, we’re going to talk about what it’s like to be guiding a company through stormy times. And if being a boss is really all it’s cracked up to be.

I’ve used a fair few platforms, set up automations, sales funnels, campaigns and killer conversion emails. And today I’m going to share a few tips, along with my guest EDM specialist Jennifer Gale, and ecommerce store-owner Celeste Robertson.

TID26: Are Facebook Groups good for business? (Guest Kara Lambert) Today I’m going to be giving my tips on how to run great Facebook groups: how to create them, get engagement and keep them enjoyable, profitable and manageable. I’ll also be talking to my special Guest Kara Lambert, who’s an expert in the psychology behind using social media for engagement and biz success ( why it drives so many of us round the twist.)

In the last few days, I’ve been meandering around the web and I’ve been overwhelmed by the amount of free content out there. It’s enough to make you wonder why anyone pays for anything. Free content in the form of podcasts, blogs and articles. Free checklists, courses and ebooks. So what are the pros and the cons of free? How can you make free work for your business? I’ll be chatting all this and more on today's podcast with Louisa Dahl.

So this week I did an evening podcast, because my guest Steve was (and still is) in the UK. We didn’t have a theme, no lofty business lesson, it’s really just a chat between two business buddies about how things are going during the crisis. Steve is a freelancer with a small team - same as me. He’s a parent - samesies. He’s incredibly funny - blush, me too! And just an interesting and cool dude.

We're talking relationships on the podcast today. Bit of a change of tack, because frankly, I’m bored stupid of talking about businessy stuff. Are you struggling to live harmoniously with your partner? Are you separated from your partner due to Covid19? Has your dating life gone on hold since the pandemic started? In this episode, we’ll be talking to relationship expert Isiah McKimmie about relationships, love and sex and how it’s all changed since the big C19 has arrived.

I’ve created a fair few communities in my time. I’ve learned a thing or two over the years about keeping online communities engaged and making them profitable. But also the value of those communities when things get tough. Today I’m going to share some of my tips on how to run a successful membership or community and I’ll be chatting with Tracy Harris from Mums with Hustle to nab her tips too.

Staying healthy when the world is falling apart around you can be difficult. Getting your yoga kit out, or making a green smoothie feels like the least of your priorities when you’re struggling to home school, save money and make sense of this crazy world we are living in. So in this episode, I want to share some of the ways I’ve been trying to stay healthy, laughable though they are, and talk to two of the healthiest, merriest people I know, and get their tips on staying healthy.

These days if we’re not being told to pivot, we’re being told to scale. In this episode, I’m talking about how I’ve scaled my business without really scaling it at all, and talking to my special guest entrepreneur Tina Tower, about her approach to scaling.

I try to be a positive person. But it doesn’t come naturally to me. Firstly I’m British and we tend to have a dark sense of humour. I was raised on a diet of The Smiths,  bleak winters, and sarcasm. Snide is my natural state, and I’ve spent a lot of this crisis period expressing myself in the form of snarky memes. But today I feel an overwhelming blurt of positivity. Of seeing the good in all this badness. And I wanted to share that with you today dear listeners.

I’ll be honest, I’ve never been particularly good at self-care. I’m a burned chop kind of person - even though I’m a veggo. Everyone else comes first. The few self-care options I loved, pool, massage, cinema, have all gone out the window, so today we’re chatting about how to look after yourself in a crisis.