The Kate Toon Podcast
Summary: Kate Toon – Copywriter, SEO lover, Hula hooper and Misfit Entrepreneur. #BEMORESHARK While most small business owners network before breakfast and hustle 24/7, Kate Toon took a different approach. She built her business empire from her back garden shed while wearing pyjamas, watching Netflix and eating crisps. Kate isn’t your stereotypical entrepreneur. But she created not one but three highly successful businesses without any master plan, rich investors, or input from smarmy sales gurus. In Confessions of a Misfit Entrepreneur, Kate shares how she went from business nobody to business success. Packed with tips, hints, stories and strategies, it’s a hilarious, honest and non-fluffy guide to being the kind of business owner YOU want to be. So if you’re sick of trying to do ALL THE THINGS, optimising the crap out of everything and wasting money on expensive six-figure-business schemes, this is the podcast for you.
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The truth is many of us are now juggling business with a whole lot more parenting than we’re used to. With school shut, we have to not only plan our busy day but plan stuff for the kid or kids too. Today I’ll be sharing some of my experiences and the ways I’m coping, and talking to my expert Jodie Thornton to get her expert tips on parenting during tough times.
Today we’re talking about overcoming freelancer fears. And I have a special Guest Bek Lambert, the founder of the Freelance Jungle to help us find our mojo and maintain a vaguely positive mindset.
Some of us have a little extra time on our hands right now. (In truth, some of us have eff all time but let’s not focus on that.) While you’re waiting for the world to reboot, perhaps you could spend some time focusing on your biggest business asset: Your website. In this episode, with special guest Australia’s favourite WordPress Developer (Tony Cosentino), I’ll share my top tips.
Whether times are good or bad, there’s one thing that always comes first in business. Your customers. And the ones that matter most are the loyal ones. When times get tough it’s more likely that the long term customers will stick with you, the ones you’ve nurtured and built a relationship with. In this episode I’m going to ask, how can we give back to our customers, support them, reward them and encourage them to stick with us. And how can we do this without bankrupting ourselves, or burnin
We’ve all seen the meme, you don’t need to be super productive during a pandemic. But the truth is, we kind of do. My working time has been cut down by half, if not more. But now more than ever I need to hit my financial goals and keep my business ticking.
DO ONE THING WELL? ERM, NOPE. For so long, we’ve been sold the mantra of doing one thing well. We need to specialise. To niche. To stay in our lane. And avoid Shiny Object Syndrome at all costs. But what if there was a different way? I’ve spent the last few years diversifying my income, and actively following Shiny objects. But I’m judicious, there is method to my madness. In this episode I’ll tell you how I choose them, and when I lose them.
When we talk about branding big what does it mean? Is it about loud colours, gorgeous internet shoots, and overly animated Facebook live videos? Or is it about embracing who you are, what you stand for and turning up consistently for your audience? The pod includes fabulous chat with Branding Superstar Suzanne Chadwick - and her top tips for building a brand and finding your own voice.
What does success mean to you? Is it hitting a financial goal? Achieving an achievement, feeling the love of your customers or something more profound? And is it ever possible to feel successful? I discuss my version of success with Stevie Dillon from Steve Says Social.
It’s one of those things that makes some us feel itchy and nervous. Lots of us don’t like thinking about how much revenue we’re making (or not making). But it’s absolutely the most important part of running a successful business. You can have all the customer love and good vibes in the world. But make no mistake if you don’t have money in your bank account, then your business is a hobby and not a business.
I've launched a lot. Courses, membership, conferences. And I a process slicker than an otters bottom. I don't get stress, I don't even move an eyebrow or a bum cheek. I just launch and let the conversion chips fall as they may. On this pod I talk through my live launch, I share my tips and I chat to launch pros Leanne Woff and Nat Stewart.
Today I’m talking about being popular, which may seem a little trivial in this time of crisis. But it’s been playing on my mind since I started the podcast. Do you need to be popular to have a successful business? How important is being popular to you? In life, in business? So I thought I’d dig into it today.
Several folk have asked how I'm keeping going during this time. Like you, I'm struggling but I do have certain advantages. I'm talking about them on the podcast today. I was set up for relative success before this began. And I've got a list of 13 or so tips on how to stay calm and in control.
Do you have a team? I’ve never been much of a team player, I tried employing someone but I’m just THE WORST BOSS. In this episode, I share my experience of hiring and firing, and ask: How do you manage a team in this crisis? I also talk to the lovely Cherie Clonan, from Digital Picnic, about how she’s managing her team and the tough decisions she is having to make.
Are you shopping more or less? It’s a crazy time for most of us. We’re told to go to the shops once a week max, but then there’s nothing there.We want to support local businesses but also don’t have money coming in. And if you run a store how are coping?
Today I get my ranty pants on about the whole pivot thing, who has the energy!? Can't we chill for a bit? Also is pivoting the answer or should we be making tiny tweaks? I also phone a friend - Rosie Shilo from Virtually Yours and find out how she's coping and why she's guilt-free about doing naff all.
