MozPod

Bridget Randolph, a freelance SEO in New York & Chief Strategist at Cavi Consulting, helps us answer important questions about mobile- first indexing. What is the mobile-first Index? How to prepare for it? Are there best practices? Bridget also shares what she has seen work well & what hasn't. If you have clients asking how to optimize their mobile experience, this conversation will help tease out the nuance between design considerations & technical SEO options. Learn about Bridget here: bridgetrandolph.com

Thinking of attending an SEO conference? Britney Muller from Moz is a regular speaker at conferences around the world. She provides an insider view on the biggest SEO conferences, how they differ in size and format, and recommendations on how to take advantage of the experience. Learn about Search Love, MozCon, SMX Advanced, and others. Also, don't miss out on the big news about Britney's pet duck!

Mike Blumenthal, Co-Founder of Get Five Stars & Local SEO Genius, reviews Google’s new Q&A Feature. It came out in late 2017 & shows up on knowledge panel results for local businesses. Mike reviews some of the analysis he has done on Q&A users by industry vertical and shows how businesses can get ahead using his framework. Q&A can provide a great opportunity for agencies by providing value to their clients. The Big Guide to Google's Q&A: bit.ly/2H7J4CY Google's Policy Guidelines for Maps: bit.ly/2H8cLnl

Connor Folley is CEO of Downstream (downstreamimpact.com), a Seattle-based technology company focused on helping companies scale their presence on Amazon. Connor joins talks about Amazon Marketing Services (AMS), the large & growing paid advertising channel on the Amazon platform. You will learn all about what AMS is, how it works, & the expected growth of Amazon paid ads. Connor helps us make the connection between SEO & paid channels. He describes when & how companies should engage in ads on Amazon.

Eric Enge, founder & CEO of Stone Temple Consulting (stonetemple.com) joins the pod to talk about Accelerated Mobile Pages (AMP). Page Load Speed is a hot topic in SEO & AMP is one of the methods business owners use to speed up their results. Eric describes what AMP is, how it works, why it's important, & gives a breakdown of the subject. He provides insight into approaching the transition to AMP, as well as whether it's even needed for your site. Related Moz Blog: moz.com/blog/amp-digital-marketing-2018

Britney Muller returns to MozPod for another episode of 2Bs in a Pod with host, Brian Childs. 2Bs talk about the latest SEO news and topics, helping you stay up on important trends. In this episode, Britney shares some recent articles about the importance of site speed. Britney has also been trying out Google's new online course about Machine Learning, and shares some of the insights she has gained from that experience.

Aleyda Solis, owner of Orainti consulting (orainti.com), joins host Brian Childs for an insightful deep dive into International SEO. Aleyda describes how to approach International SEO as well as some of the common ways businesses get this practice wrong. We begin by defining terms and illustrating how important cultural context is when optimizing for different languages. I really enjoyed this discussion because of how multi-faceted International SEO is and some of the matter-of-fact insights.

Sherry Bonelli of Early Bird Digital Marketing (earlybirddigitalmarketing.com) has a ton of experience running eCommerce and Local SEO strategy. She shares her perspective on how to make the most of the latest Local SEO features for Google My Business listings. I love Sherry's matter-of-fact perspective & practical guidance. Listen for when Sherry talks about how to organize multiple listings and the importance of having centralized documentation of your listing details.

JR Ridley of GoFishDigital is interviewed by Hayley Sherman about options for implementing HTTPS. Later this year, Google will begin enhancing the identification of sites without security certificates. JR describes the kinds of sites where this will be most impactful and covers three common security certificate options: Traditional HTTPS migration, Lets Encrypt, CloudFlare Flexible SSL. Upcoming Google updates bit.ly/2GuWgQD ; large scale migrations use case bit.ly/2HwFy4R ; Dana DiTomaso bit.ly/2EHW9F5

Britney Muller joins the pod for another episode of "2B's in a Pod" (Britney & Brian ... 2Bs... get it?) where we talk about some current events and topics shaking up the SEO industry. Britney shares a set of in-depth articles from MobileMoxie about how the Internet of Things (IoT) could potentially impact SEO. Britney brings us up to speed on concepts like PWAs, Smart Devices, and Actions. A video recording on this episode is coming soon to YouTube. Here is the article we discuss: bit.ly/2stulhT

Thinking of doing an HTTPS migration? Listen to this episode first. Dana DiTomaso gives practical advice on why and when to do an HTTPS migration. I love this discussion for the little nuggets of wisdom Dana provides. If you're a digital marketing beginner, I also ask basics like what is a security certificate, how do they impact SEO? HTTPS checklist by Aleyda Solis: http://bit.ly/2Eh1IG3 Article from SEMRush about the differences between types of security certificates: http://bit.ly/2mCvlfi

Ruth Burr Reedy shares insights with host Hayley Sherman about the importance of effectively onboarding clients to your agency. Ruth discusses some of the most common factors that lead to poor client engagement and how to avoid them. This includes making sure sales teams are aligned with service delivery, setting expectations early, and some behaviors your team can apply today that will lead to better relationships down the road.

MozPod interviews Connor Folley of Downstream about SEO ranking factors for the Amazon eCommerce platform. Connor is an Amazon veteran and shares insight about how Amazon differs from traditional search. This includes a great description of the process and priorities Amazon uses to display a given product. Listen for how Amazon search is used in the buyer funnel. If you'd like to learn more about Connor's company Downstream, you can visit his site here: downstreamimpact.com

Marie Haynes, a regular contributor to the Moz Blog and owner of MarieHaynes.com, shares with us actionable ways to use the Google Quality Rater Guidelines document to improve your SEO. The Quality Rater Guidelines is a 160 page document detailing how Google defines valuable content and a great resource for SEOs. Marie breaks down how to interpret this document and some ways you can put it into practice. Quality Rater Guidelines pdf: http://bit.ly/2EI6Tje Marie's newsletter here: http://bit.ly/2CIvX97

Sarah Bird, the CEO of Moz, shares some stories about how Moz got started and where it is headed. In particular, she talks about her perspective on the how businesses should think about the role of SEO in their portfolio of digital marketing services. One important factor is the recognition of how people emotionally and psychologically respond to branding.