Summary: Connor Folley is CEO of Downstream (downstreamimpact.com), a Seattle-based technology company focused on helping companies scale their presence on Amazon. Connor joins talks about Amazon Marketing Services (AMS), the large & growing paid advertising channel on the Amazon platform. You will learn all about what AMS is, how it works, & the expected growth of Amazon paid ads. Connor helps us make the connection between SEO & paid channels. He describes when & how companies should engage in ads on Amazon.
