MozPod Feed

What is Blockchain? | File Type: audio/mpeg | Duration: 24:43

J.P. Cummins, an expert on Blockchain and BitCoin, describes what blockchain technology does, how it has evolved alongside BitCoin, and what SEOs should understand about how it can change transactions in the near future. JP also describes a few examples of how blockchain technology is being applied to paid marketing channels. Hope you enjoy.

Structured Data 101: What is Schema? | File Type: audio/mpeg | Duration: 30:01

Alexis Sanders from Merkle (merkleinc.com) provides an excellent overview of structured data and why it matters for SEO. She describe how to get started with schema markup and various applications of using structured data on your site. She also describes the use of a markup generator tool available here: https://technicalseo.com/seo-tools/schema-markup-generator/

Two Peas in a Pod - with Britney Muller | File Type: audio/mpeg | Duration: 15:37

Britney Muller, Moz's in-house SEO, joins MozPod in our first installation of 'Two Peas in a Pod" where we discuss recent news about Search Optimization. In this episode, Britney shares details about a recent article published by A.J. Ghergich called "Large-Scale Study: How to Rank for Featured Snippets in 2018" Check out the article here: http://bit.ly/2BuX06K

SEO for Startups | File Type: audio/mpeg | Duration: 42:02

SEO for Startups

SEO and Content Strategy | File Type: audio/mpeg | Duration: 33:56

Alli Berry, SEO and Content Marketing Manager at TwoOctobers in Denver (twooctobers.com), shares how to combine SEO and Content Marketing. Alli describes where SEO tactics can be best utilized in a comprehensive digital strategy and provides examples from her work at Kaplan Professional.

SEO for App Stores | File Type: audio/mpeg | Duration: 32:19

Tam Phan, Business Development Manager on the Moz Local team, discusses how to improve App Store Rankings through App Store SEO (App Store Optimization). Also learn about what's happening in the app ecosystem.

SEO Research Best Practices with Siege Media | File Type: audio/mpeg | Duration: 38:59

Ross Hudgens from Siege Media describes how to develop and promote content using SEO research processes. He also covers essential terminology and concepts used by SEOs to identify keyword topics, such as the use of the Keywords by Site feature in Moz Keyword Explorer. Ross outlines these steps in his recent article, "How to Increase Website Traffic by 250,000 Monthly Visits" available here: http://bit.ly/2z6XSQm

The Future of SEO | File Type: audio/mpeg | Duration: 36:17