MozPod

In the season finale of MozPod, Hayley Sherman is joined by Brian Childs to chat about the season - including how we got the podcast up and running, major themes we noted, and episode recommendations. If you have feedback about what you'd like to see next season, feel free to reach out to us on Twitter or at podcast@moz.com.

MozCon brings SEO industry leaders for a 3 day conference, where they present tactical strategies to drive revenue through digital marketing. In this week’s LIVE episode, we had Sarah Bird, Hayley Sherman and Brian Childs share insight on what occurred during MozCon. They point out sessions that they enjoyed most, topics that were trending, and key takeaway. If you don’t want to miss out on next year’s MozCon you can get Early bird tickets (with a generous discount) here: http://bit.ly/Mozcon2019

Curious about how speech recognition functions? Neil Martinsen-Burrell, Sr. Data Scientist at Moz, joins MozPod to describe the science behind voice recognition technology. Building on the great podcast with Purna, Neil dives into how we should understand speech recognition models, how language is understood by machines, the technical hurdles involved, and a bunch of other incredible stuff. Neil does a great job of blowing our minds, yet again.

Curious about the ins & outs of voice search? Purna Virji of Microsoft joins Hayley Sherman on MozPod to discuss how & why we are using voice search, how it differs from standard text input search, & what's next. She also breaks down the difference between three "avenues" of voice search: traditional, digital assistants, & chatbots. Purna's blog posts: http://bit.ly/MozPod39-blog; http://bit.ly/MozPod39-chatbots. Other resources: https://bit.ly/2wE8Op1 ; https://gtnr.it/2z428RS; Dr. Pete: bit.ly/MozPod30

Shannon McGuirk, the Head of PR and Content at Aira.net, joins Brian Childs to discuss the evolution of PR in a digital world. She starts by describing how PR activities have evolved since the days of print media and then shares her perspective about how digital marketing and PR have converged. PR professionals are changing how they evaluate their efforts. You should too. You'll hear the questions you need to ask your PR firm and the metrics they need to be tracking.

Aleyda Solis de Orainti regresa a MozPod y habla sobre SEO Internacional con Heidi Noonan-Mejicanos. En esta oportunidad, la charla trata sobre los retos que existen en el mundo de SEO para sitios web que se expanden a otros países. Da consejos sobre cómo estructurar un sitio, los beneficios de expandir, y la importancia de las características del lenguaje y los modismos propios de cada país.

Sherry Bonelli returns to MozPod to discuss Car Dealership SEO best practices. Almost every digital marketer will be approached by a dealership & Sherry tells us what to look at during a site audit. She talks about the common challenges you will discover, & how to think about car dealership websites. If you want to work with car dealerships, please listen to this episode. It's a fascinating discussion.

Kate Morris of Craftsy.com discusses how to use content to improve the performance of your eCommerce site. She shares some interesting ways to segment content, align it with search intent, and measure the impact. Kate has over 15 years of experience in search marketing and it's great to get her perspective as an expert in paid marketing where everything comes down to conversion rates. She is interviewed by host Brian Childs.

David Folwell, CEO of StaffingReferrals.com, describes how companies can improve their referral and incentive programs. Most companies don't take full advantage of referral strategies when sourcing candidates or leads. Dave shares his recommendations on how to set up a program as well as helpful software to track results. He mentions one helpful tool called ClickFlow during the conversation: https://www.clickflow.io/?ref=davidfolwell

Want to learn how to optimize Javascript for SEO? Neil Martinsen-Burrell returns to the pod to share his wisdom. We start by defining what javascript is and how it works. Then we dissect javascript from the perspective of Google's crawler. We also cover how to optimize javascript for SEO. 

Britney Muller is back for another episode of 2Bs in a Pod with Brian Childs. 2Bs talks about the latest SEO news & topics, keeping you informed on important trends. In this episode, Britney shares some recent articles about Google's algorithm research & features that are being tested in Google's search results. She brings us up to speed on the concept of reinforcement learning & how SERP features may be playing a role. You can find the resources Britney references here: bit.ly/MozPod32

Ian Lurie is CEO & Founder of Portent, a Seattle-based internet marketing agency. Ian joins the pod to discuss the concept of writing for search, & what it means for content development. Is there such thing as writing for search anymore? Ian discusses that providing quality content stems from doing your research, delivering necessary information, and writing well. It's not for the search engines anymore - but for the people visiting the site. Lean Content eBook by Ian: http://bit.ly/LeanContenteBook

In March 2018, Google ran a global test of zero-results pages. These were search result pages that contained no organic links and only one knowledge card. Dr. Pete Meyers of Moz chats with host Brian Childs about the initial analysis of the Zero-Results test, why he believes it was conducted, and how businesses should think about the implications. His article on the subject is here: https://moz.com/blog/zero-result-serps

Sarah Bird, CEO of Moz, shares the development that took place for Link Explorer & its exploration into link data technology. With a new link product launching, Sarah provides insight into why this launch in particular is so meaningful to the Moz team. She discusses risk-taking, resilience, & how Moz's journey unfolds based on outlook and hard choices. Don't miss Sarah's story of a link data journey, and a bonus: the mantras that she swears by! More details on Link Explore here: moz.com/blog/link-explorer

Sha Menz, Onboarding Specialist at Moz, shares her insight about how to handle link penalties. A lot has changed recently on how Penguin handles link spam & Sha describes the various methods to manage your links using Google tools. Learn about Link Penalties, Manual Actions, and Disavow files. Sha also talks about approaching link building & interpreting the value of paid links (hint: they aren't always bad). Google Webmaster Blog helps stay up to date on how Manual Actions are determined: bit.ly/2vKh2vj