Summary: Ian Lurie is CEO & Founder of Portent, a Seattle-based internet marketing agency. Ian joins the pod to discuss the concept of writing for search, & what it means for content development. Is there such thing as writing for search anymore? Ian discusses that providing quality content stems from doing your research, delivering necessary information, and writing well. It's not for the search engines anymore - but for the people visiting the site. Lean Content eBook by Ian: http://bit.ly/LeanContenteBook
