Flip the Switch

Bird Scooters becomes the fastest company to reach a billion dollar valuation, and ATT is merging with Time Warner. Adobe acquires Magento on top of seeing exceptional growth in revenue - could they be next 10 Billion Dollar Software company? Our main discussion is about the opportunities and threats surrounding Digital Advertising - and where you should be allocating your ad spend in 2018. We finish with a Minute with Musk - and we think you’re really going to “dig” what Elon is up to now

We have on the show David Brickley, the CEO of STN Digital a sports and entertainment social media marketing agency. David’s skill set lies in creating real time content that helps sports teams connect with their fans. We discuss his transition from Fox Sports to running his company, and the art of creating shareable content. From the World Cup to the iHeart Radio Awards, STN Digital has become the trusted social media agency in sports and entertainment .

The guys sit down with Jon Graves, the senior marketing manager at the San Diego Airport. Jon has been instrumental in re-branding the airport -- we discuss his ideology around the campaign and what it took to turn his ideas into reality. From concessions and valet parking to bringing in new airlines and adhering to city ordinates-- Jon wears many hats. Join us as we discuss the in’s and out’s of what its like to be San Diego Airport’s Senior Marketing Manager.

We have the pleasure of sitting down with the Summer Felix, the CEO of The Draw Shop, one of Power Digital’s clients. We discuss how Summer has started a wide variety of businesses and has found her passion in creativity. Our conversation covers life as an entrepreneur and how to stay motivated when times get tough.

Amazon is giving a big discount to customers headed to Whole Foods, and Walmart is in a bit of pickle with its investors. UBS uses AI to predict the 2018 World Cup winner, and we dive into the new law allowing sports betting. Our Main topic revolves around Virtual Reality and how marketers are using the technology to change the buyer’s journey. We close the show with an oldie but a goodie, terrifying tech

Snapchat’s got a new CFO courtesy of Amazon, and Jeff Bezos has a product review problem on his ecommerce platform. Starbucks is lending Nestle its name for the small cost of 7 Billion dollars as more and more brands continue to collaborate. Our main discussion stays on the topic of collaboration as we discuss the massive mergers occurring in the telecom & media industries and what it means for consumers.

Apple has investors worried after posting a dismal Q1, and Jeff Bezos has decided it's time to increase the annual fee of Amazon Prime. In big telecom news Sprint and TMobile have agreed to merge, and the founder of Whatsapp decides to exit facebook. Today’s main topic is focused on the current state of digital marketing agencies and how clients are looking for less of a vendor and more of a partner.

We had the pleasure of sitting down with Bill Lobel, a bankruptcy attorney from Orange County, CA. Our conversation centered around his life as a bankruptcy attorney and the various experiences he’s had helping businesses get out of financial trouble. From technological advancements to human interaction, Bill shares a ton of information about the world we live in.

Facebook’s Fearless Leader Zuckerbeg has his day in congress, a monumental moment for all tech companies as we continue to debate data usage. Apple’s New Home Pod is already blowing it, and walmart just added a month back to your life and you didn’t even know it. Our main discussion today is about the hottest new trend hitting our streets, bike sharing. The guys discuss where companies like Bird and Lime Bike came from, and what their future holds in our society. We close with Book Club!

Panera Bread is the latest company to suffer a data breach as data storage continues to be the hottest topic on the internet. Facebook continues to get dumped on as the tech giant admits they are scanning user’s DM’s, and Zuckerberg is set to testify in front of Congress. Today’s main discussion is around tech company IPOs, and how Spotify stacks up against other recent tech public offerings. We finish with everyone’s favorite segment, a minute with Musk.

We have the pleasure of chatting with Alex Sismanis, the creator of a new cryptocurrency app called Ben.co. Our interview centers around understanding how crypto apps are being formed and funded in the 21st century, along with how Ben.co fits into the crypto world. We cover incubators, VC’s and all things Silicon Valley thanks to Alex’s unique experiences in to the cryptocurrency industry.

Google is pledging 300$ Million to help combat Fake News, and Walmart is looking to turn a very important insect into a tiny robot army. It’s time for Zuckerberg to face the music as Facebook catches a ton of heat for allowing access to the private data of millions of users. Our main discussion focuses on the current state of technology as the guys wonder where we headed next after a tough month for the tech giants.

Walmart is expanding it’s grocery delivery service nationwide to compete with Amazon, and site search optimization is about to get a lot more mainstream. Youtube is trying to combat conspiracy theories by using Wikipedia and it reminds us a lot of our friends over at Facebook. The crypto market is tanking after Google announces they are banning advertising in the space, which prompted a conversation around other industries that have restraints on online advertising.

The guys had the pleasure of interviewing Chief Marketing Technologist Nicole Pereira, a funnel marketing expert. We took a deep dive in to the middle of the funnel or “lead nurturing” section of the sales cycle, and drew out some important information around optimizing the buyer’s journey.

Amazon is using wristbands that zap employees to provoke efficiency, & Yelp is using an offline tactic to have better insight in to their online business. DropBox is issuing a lot of equity to their executives, which reminds us of our good friends over at SnapChat. Our main discussion is with PR Expert Amanda Windsor, as she explained to us the in’s and out’s of trade shows and how they can help businesses grow online.