Making Marketing

Richard Edelman: 'We would have been choked by the holding companies'

Wongdoody’s Tracy Wong: We're living the reality of dying ad agencies

HP's Antonio Lucio: 'Most data is commoditized'

‘Advertising’s a weird industry’: Wieden+Kennedy’s Neal Arthur on stumbling into a career

Verizon’s Andrew McKechnie: ‘I’ve always been experimental’

'I felt like a fraud': PJ Pereira on proving yourself in advertising

TBWA's Nancy Reyes: 'When you earn something, it’s the best feeling you have'

Leo Burnett’s Mark Tutssel on applying lessons from sports to advertising

Essence’s Christian Juhl on growing companies and selling reptiles

‘In careers, you make bets’: GE’s Linda Boff on taking chances and hiring with her ‘spidey sense’

OMD CEO John Osborn: Allow yourself flexibility to explore opportunities

Ogilvy & Mather’s John Seifert You’re only as good as others give you permission to be

Big Spaceship’s Michael Lebowitz: ‘Half of all success is serendipity’

Razorfish co-founder Jeff Dachis on his days of being a provocateur

DigitasLBi’s Michael Kahn: Sustainable leadership is a ‘marathon at a sprint pace’