Making Marketing

Droga5's Neil Heymann: We have to remind ourselves that data represents people

VMLY&R’s Jon Cook: Agencies take the client relationship for granted

Equinox's Vimla Black Gupta on data, influencers and turning Equinox into a lifestyle brand

R/GA's Bob Greenberg: 'If I see enough pushback, I'm on the right track'

Verizon's Andrew McKechnie: 'The agency model is pretty flawed'

Heineken's Jonnie Cahill: Bringing data and advertising in-house isn't always sustainable

Publicis' Nick Law: Big agencies don't take creativity seriously

Group M's Susan Schiekofer: We need to understand where impressions are coming from

The reality of dying ad agencies

VC Eric Hippeau: Marketing is at risk of being commoditized

Dentsu's Nick Brien: Performance based compensation deals are the future

Intel’s Yogiraj Graham: Brands should own the creative process

Northwestern Mutual’s Aditi Gokhale: ' I’m not a big believer in outsourcing everything to agencies'

Ogilvy’s Tham Khai Meng: Data without ideas is worthless

Anheuser-Busch’s Marcel Marcondes: Marketing is moving from being a ‘support function’