Making Marketing

'How Hill City affects Gap Inc. is TBD': Eric Toda on incubating a brand within a retailer

Parachute's Luke Droulez: I don't want to be known as a Facebook brand

Intel's Teresa Herd: In-house agencies have 'invaluable' access to the business

SAP’s Alicia Tillman: The focus of B2B marketing has gone from decision-makers to consumers

Karmarama's Ben Bilboul on working with a consultancy

Marketing drives the business again and agencies consolidate: The best of Making Marketing podcast in 2018

GoPro’s Nick Woodman on building a media brand that sells cameras

iCrossing’s Anne Bologna: Brands will take more marketing in-house in 2019

Deutsch’s Mike Sheldon: The advertising agency business is not growing

IBM’s Michelle Peluso: Marketers need to be retrained on new skills

Nestle’s Pete Blackshaw: It’s challenging for a company our size to pivot

Rothy's president Kerry Cooper: The challenge for DTC brands is to figure out a path to profitability

MedMen’s David Dancer: Regulations need to catch up with the business of cannabis

MullenLowe Group's Alex Leikikh: There are too many agencies

Citi’s Jennifer Breithaupt: People are turning away from traditional advertising