Making Marketing show

Making Marketing

Summary: Making Marketing by Digiday is a new weekly show hosted by Shareen Pathak, who talks to marketing leaders about the big ideas that inform their business decisions today.

Podcasts:

 Shopify’s Hana Abaza: Direct-to-consumer is a mindset, not a business model | File Type: audio/mpeg | Duration: 29:36

Shopify’s Hana Abaza: Direct-to-consumer is a mindset, not a business model

 Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands | File Type: audio/mpeg | Duration: 29:33

Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands

 'We think of our category as comfort': Brooklinen CEO Rich Fulop on expanding beyond sheets | File Type: audio/mpeg | Duration: 34:19

'We think of our category as comfort': Brooklinen CEO Rich Fulop on expanding beyond sheets

 Athleta CMO Sheila Shekar Pollak: Moving creative in-house was not out of frustration with agencies | File Type: audio/mpeg | Duration: 31:04

Athleta CMO Sheila Shekar Pollak: Moving creative in-house was not out of frustration with agencies

 Mizzen and Main’s Kevin Lavelle: The DTC space will see 'a lot of carnage.' | File Type: audio/mpeg | Duration: 38:29

Mizzen and Main’s Kevin Lavelle: The DTC space will see 'a lot of carnage.'

 Visible CMO Minjae Ormes: Phone service can be a ‘lifestyle brand’ | File Type: audio/mpeg | Duration: 27:21

Visible CMO Minjae Ormes: Phone service can be a ‘lifestyle brand’

 MM. LaFleur's Sarah LaFleur: To grow, you have to diversify away from Facebook | File Type: audio/mpeg | Duration: 33:25

MM. LaFleur's Sarah LaFleur: To grow, you have to diversify away from Facebook

 Deloitte Digital’s Alicia Hatch: We are ready to put skin in the game | File Type: audio/mpeg | Duration: 26:19

Deloitte Digital’s Alicia Hatch: We are ready to put skin in the game

 Gravity Products CEO Mike Grillo: DTC is not a business model | File Type: audio/mpeg | Duration: 29:25

Gravity Products CEO Mike Grillo: DTC is not a business model

 Thirty Madison's Steven Gutentag: DTC brands risk being dismissed as an 'Instagram brand' | File Type: audio/mpeg | Duration: 33:08

Thirty Madison's Steven Gutentag: DTC brands risk being dismissed as an 'Instagram brand'

 American Express's Elizabeth Rutledge: Customer advocacy is the best marketing | File Type: audio/mpeg | Duration: 32:02

American Express's Elizabeth Rutledge: Customer advocacy is the best marketing

 Shiv Singh: When it comes to platforms, marketers have messed up | File Type: audio/mpeg | Duration: 35:11

Shiv Singh: When it comes to platforms, marketers have messed up

 Hims' Andrew Dudum: A DTC shake out is coming | File Type: audio/mpeg | Duration: 33:00

Hims' Andrew Dudum: A DTC shake out is coming

 Orange Theory’s Kevin Keith: ‘Wellness is here to stay’ | File Type: audio/mpeg | Duration: 29:58

Orange Theory’s Kevin Keith: ‘Wellness is here to stay’

 Ro’s Rob Schutz: Facebook remains the most effective customer acquisition channel | File Type: audio/mpeg | Duration: 32:15

Ro’s Rob Schutz: Facebook remains the most effective customer acquisition channel

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