The Businessese Influencer Marketing Podcast

When you’re investing your best time into your best activities, that is true productivity. Amber De La Garza Feeling overwhelmed, out of time, too busy working in your business but not on your business? Being an entrepreneur means having a never-ending to-do list. And that's a good thing: it means that there is still work […]

As they establish their online business and begin to monetize their website and social channels, many bloggers and influencers opt to join influencer networks— agencies that connect influencers to brands, handling the lion's share of the details so content creators can focus on creating content. Predictably, one of the questions we see most at this […]

There's a myth within the influencer community that sponsored content doesn't do as well as other content. Here's the thing though: that myth is really not true, as long as the sponsored content is done the right way. If you find that difficult to believe, it might be time for a fresh perspective and a […]

The life of a solo entrepreneur can be isolating, at times. Without the benefit of an office environment and co-workers to speak to about the day-to-day workings of your business, who understand the nuances of your common goal—building and selling your specific product or service—it's easy to become bogged down by overwhelm, paralysis, and feelings […]

Being a business owner can mean doing scary things that fall outside of our comfort zones. A lot. There's the insecurity that comes before launch, wondering if anyone cares about what you provide— whether that's a product, service or blog post: Why would anyone read this? I'm not an expert. There are other people that […]

It's our last episode of the year! The perfect time to take a look back at 2017: what we've accomplished with our business, what didn't work out and why, and what lessons we can take away and apply to our goals for the fresh, new year ahead. It probably will not surprise you to hear […]

When we began this podcast, we wanted to make sure we addressed the issues we typically see— and questions we're frequently asked— when it comes to influencer marketing and the legalities that surround it. Soon after launch, we did a series covering a broad range of legal topics that affect influencers: 6 common legal mistakes […]

You've decided to launch your own business. You're nervous but excited. You land your first client! And then another, and another. It's fantastic, of course. But you start to feel like your time is not your own. You're burning out. You're busy, but not productive. You're not growing in the way that you'd like, and […]

This episode is sponsored by Hashtag Legal. Taxes and accounting can be daunting for anyone. It's especially intimidating when you're flying solo with your own business, and when that business is in a relatively new space like influencer marketing. There are certain times of the year when the online world is all abuzz with financial […]

This episode is sponsored by Make Your Case, our all-in-one tool to help you create case studies for your influencer business. It's the moment you've been waiting for! This episode is the final installment in our series, 4 Marketing Tools Every Influencer Needs. We've gone over the power of pitching, detailed mastering the media kit, broken […]

We interrupt your regular podcasting topic schedule… We know, you were waiting with bated breath and barely-concealed glee for the last segment in our series on 4 Marketing Tools Every Influencer Needs, and we're so very sad to disappoint you. However, since our podcasts drop on Thursday mornings and this particular Thursday is Thanksgiving, we […]

This post is sponsored by Closing Strong, our mini-course that gives you everything you need to create individualized reports that will wow your clients. You did it! You landed that blog campaign and negotiated your price. You took the time to understand the clients' goals, translated that information to create targeted killer content, kicked up […]

We are affiliates for Media Kit Smash, Melissa's course that walks you through making a professional, informative media kit that gives potential partners exactly what they’re looking for. Go ahead and check it out. We'll wait. Last week, we chatted with Jenny Melrose about the power of pitching to collaborate with your dream brands as the […]

This episode is sponsored by Pitch Perfect Pro, a program that we're so excited about, we became affiliates. Pitch Perfect Pro is the only course you'll ever need to learn how to confidently work with brands. If you're hoping to make money online, it's essential that you treat your blog and social channels as a […]

This episode is sponsored by Hashtag Legal. Contact Hashtag Legal to set up a consult to assist with your questions about the FTC. Suppose you meet someone who tells you about a great new product. She tells you it performs wonderfully and offers fantastic new features that nobody else has. Would that recommendation factor into […]