The Businessese Influencer Marketing Podcast

We're opening up conversations about diversity and race more than ever online, and yet it can seem like these topics are as difficult to navigate as they've ever been. We know that we want to advocate for change, but what does it mean to truly be an ally? When is it best to speak up […]

Time FLIES! It's so hard to believe that we've managed to record and publish 50 WHOLE EPISODES of the Businessese Influencer Marketing Podcast. In that time we've become very familiar with our verbal tics, learned so much about the process of podcasting and interviewing, been lucky enough to talk to an array of amazing and […]

We hear so often that people find negotiation to be scary— often fueled by a fear of rejection or looking foolish, an unshakable imposter syndrome, or a tendency to shy away from confrontation of any kind. These are fairly common fears in entrepreneurs, particularly women, and they can absolutely hold you back from achieving your […]

We love a success story. Headlines continue to sound the death knell for bloggers and blogging, but the truth is that this medium is far from dead. What it's doing is evolving— growing up and learning responsibility, really— and there is no shortage of paths bloggers can take to also evolve, honing their craft and […]

Type-A Parent was established over a decade ago— an annual conference and community for bloggers who took the business of blogging seriously, and wanted to learn the skills that would take their websites and spheres of influence to the next level. In 2017, the company was acquired by Rachel Honoway and Eric Nagel of Rust […]

What does it really mean to be authentic, to inspire others, to live your purpose? What is the way that only you can have a positive impact on others' lives? And how do you do that while still making a living? Finding your purpose for leading others all comes back to reframing your life story, […]

Running your own business from home by marketing the skills you most enjoy using— with the freedom and flexibility that comes with it. Delegating the tasks you aren't proficient in, don't have the time for, or just plain dislike. Whether you're launching a virtual assistant business or considering hiring a VA to help with your […]

Maybe you've been blogging since forever and the fire just isn't there anymore. You're ready to close up shop, but hate for the brand you've established and content you've created to fade away into nothing. Maybe you've created a killer app or website. It's fantastic, but you're not so into the whole maintenance and monetization […]

Affiliate marketing is a constant hot topic within the influencer community: people wondering about the best way to start, or those who have already started and are wondering how to do it effectively. Keep an eye on the responses, and you'll nearly always see someone mention how they tried affiliate marketing with Amazon Associates or […]

If you are in this mindset of  ‘I don't want to have to sell anything,' you're kind of saying ‘I don't want to make any money.' ~Nikki Rausch Uncomfortable with the idea of coming across as “sales-y?” Why? When did the concept of selling take on such a negative connotation? The fact is, if you want […]

As the realm of influencer marketing expands and deepens, content creators and brands alike are no longer quite as satisfied with one-off reviews of small ticket items; they are looking to expand and deepen their relationships and campaigns as well. Deeper connections and integrated, longer-term campaigns mean increased value for brands, influencers and readers in […]

Are we talking contracts again? Yes. Yes we are. You know why? Because contracts are IMPORTANT. They protect you, and they protect your client. They lay out expectations in black and white so there's no confusion later. But, like everything else in the world of influencer marketing, the contracts used for sponsored content are evolving […]

Whether you're an old school blogger that started monetizing your platform after years of posting, or a new influencer that launched your website with making money in mind, content creators often struggle with monetization strategies (if you have a strategy at all). You may be worried about alienating the audience that took so long to […]

Turning your part time side hustle, your passion project, into your full time job: that's the dream of every burgeoning entrepreneur, amirite? Here at Businessese, one of our passions is supporting emerging entrepreneurs as they transform those dreams into reality. As inspiration for the transition, this week we're sharing an entrepreneurial success story. Mary Clavieres […]

There's a lot of fear-facing that goes on when you start your own business. It's an immensely scary thing to strike out on your own, without a safety net; to be your own boss and know your success depends on YOU—what you develop, deliver, ship. It's also scary when your business becomes successful to the […]