The Businessese Influencer Marketing Podcast

Yes, that's right. We're talking GDPR again. Why? Because it's important. We do not recommend ignoring the new requirements put forth by the General Data Protection Regulation. But also because we've been hearing a lot of questions about the how behind GDPR compliance, and we want to make sure that no one finds themselves non-compliant simply […]

As an influencer or online business owner, it can feel like there's a whole lot you “need” to do. You need to be optimizing Facebook. Instagram. Twitter. Pinterest. You need to have a newsletter. Sales funnel. Lead magnet. You need to be posting content constantly. Guest posting. Posting to Medium. Posting to LinkedIn. We would […]

It's amazing to think that 20 years ago, someone graduating with a marketing degree had no experience with social media marketing— because that wasn't a thing yet. Social media as a concept was in its infancy. Today, it's nearly unimaginable to consider a marketing campaign without a social element. In between, there were pioneers— bloggers, […]

Within ‘difficult' is our greatest opportunity for growth and understanding. -Lara Currie How do you handle conflict? Conflict is a fact of life—when everyone is the same and no one is challenged, nothing changes and nobody learns or grows. It's an easy concept to understand, but a more complicated one to put into practice. Many […]

Privacy has been a hot topic lately, and with good reason. While Facebook's use of user data has taken center stage, there's another important piece of privacy news influencers and businesses need to know about— and take action on, soon. The General Data Protection Regulation (GDPR) takes effect on May 25, 2018, and non-compliance can […]

Do any of these statements apply to you? You tend to be a perfectionist, leading to issues with imposter syndrome or analysis paralysis. You look for “gold stars” from others to gauge successes. You have definite goals for your business, but shy away from setting solid monetary goals— and maybe secretly freak out when those […]

Just a few episodes ago, we discussed how we are growing and scaling our business. In that episode, we spoke pretty frankly about the failures we've experienced along the way (let's call them “growth opportunities”). While we think it's really important to share and learn from the hardships we all face as business owners, we […]

Feeling stressed? As an entrepreneur, that question probably seems nonsensical. Of course you feel stressed. Everyone feels stress, it's a normal part of life. And when you're an entrepreneur those stresses multiply like bunny rabbits. What matters is how you deal with those stresses. Stress is cumulative, and over time it can and it will […]

Launching your own business is a huge leap of faith— in yourself and in your product. It can be scary. With patience, determination, a lot of elbow grease and a bit of luck, that leap pays off, but whoa. The time in the interim can be scary. As your business grows but the hours in […]

Once upon a time, not so very long ago, the blogging community was much smaller and tightly knit. Blog posts tended to be more freewheeling and personal in nature, and bloggers and readers alike interacted within the comments section of each one. When you wanted to discover new blogs to read and follow, you either […]

A whole lot of small business success starts with personal development. In recent episodes of the Businessese Influencer Marketing Podcast, we've talked about fixing your entrepreneurial mindset, joining a mastermind group, and improving productivity to pave the way towards exponential growth within your business. The next logical (and exciting!) step was to discuss hiring and […]

You've started your own business, and it's doing well. Better than well, actually! You have more work to do than you have hours in the day. It's a good problem to have. Only, you don't spend as much time you like pitching new opportunities to grow your business. Or maybe you've actually had to turn […]

Getting started with a website can be intimidating. We're not even talking about building your business and the marketing, financial, and legal considerations that go along with it— we're talking about the actual creating and maintaining of your site. Suddenly, you're faced with a whole new set of terms and skills to learn: the most […]

“What is my mission? What is my brand story?” They say that a dream without a plan is just a wish. That a goal is a dream with a plan and a deadline. We're going to say that a business without a dream, a goal, a plan, and a deadline is a mess. A well […]

We often talk about just how much the online landscape has and continues to grow and change. Algorithms and rules are evolving at a rapid clip, as is the mindset of those who work in this space as they approach their work as a business rather than a hobby— with the marketing strategy, legalities, and opportunities […]