The Businessese Influencer Marketing Podcast
Summary: Influencer marketing is not just about blogs anymore. So, what is it? And how do you make the most of this constantly changing and rapidly growing market? Hosts Jamie Lieberman and Danielle Liss are legal and business experts (with personality!) in influencer marketing. This podcast will help you navigate the industry with real world advice to grow your business and in-depth interviews with professionals working in all aspects of influencer marketing. New episodes every Thursday.
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- Artist: Jamie Lieberman and Danielle Liss
Podcasts:
Parting is such sweet sorrow. The new year is an ideal time for fresh starts and redefining goals, and it's bringing some ch-ch-ch-changes to our businesses and podcast. This is both our first episode of 2019 and the end of the line for the Businessese Influencer Marketing Podcast as you know it— as one of […]
We like alliteration. Can you tell? Now that we've wrapped up our Unlock the Mystery series, which pulled back the curtain on how bloggers and influencers make their money, we're kicking off a new set of themed episodes! Candid Conversations continues to be a behind the scenes look at online businesses, but this series will […]
What prompts a customer to buy? It's the magic question of marketing. While we humans are not logical, we are very predictable. -Melina Palmer Behavioral economics, simply put, is the psychology behind why people buy: understanding how the brain works and how that impacts purchasing decisions. It's understanding that the brain is bombarded with information, all […]
Think display ads are a waste of time and website real estate? Think again. For many bloggers, running ads was a first, failed attempt at monetization. Frustrated with a lack of control over what ads were served to their readers, an impossibly slow load time, and/or an unexpectedly low payout, they eventually chalked the experience […]
They say that the riches are in the niches. But what does that mean, exactly? How does finding your focus translate into more income, and how do you decide on that focus in the first place? This week we're welcoming Sarah Trenalone to the Businessese Influencer Marketing Podcast! Sarah is a food lover, traveler, and […]
Who doesn't love a subscription box? Whether you received a subscription as a gift or if you subscribed as a gift to yourself, it's exciting to have that box arrive in your mailbox and to reveal the surprises inside. This particular business model has been booming: the market has grown by 890% since 2014, […]
Only two-thirds of businesses stay in business two years, and only half of small businesses will make it to the five year mark. This can happen even when a business appears to be doing well, if the owner isn't taking a hard, realistic look at their finances and planning accordingly. When margins are slim, it […]
In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. When you want to make more money from your business, most people start by doing […]
In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. When I use my voice I give other people permission to use theirs… when I […]
In our “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. Little Hoboken is a hyperlocal resource for parents, focusing on what local moms want to know: […]
In our new “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. You've probably heard the saying, “you've got to spend money to make money.” But […]
What if brands decide tomorrow that they don't want to work with bloggers anymore, they don't see the value? -Liz Falcigno In our new “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with […]
In our new “Unlock the Mystery” series, we're opening up the conversation about exactly how people make their money and where they struggle to help you get to the root of your relationship with money and reach your own earning potential. Amanda Williams is the former-journalist-turned-blogger behind A Dangerous Business, a travel blog that aims […]
We need to talk about money. We know, it's awkward. Money can be very taboo to talk about; people tend to tiptoe around the topic, shrugging off questions about profits and expenses, tensing up when it's time to state their rates. But as an industry, it's vital to share our experiences— both the mistakes and […]
Like every other social media channel, Pinterest has changed a lot over the years— and changing algorithms means needing to update those marketing strategies. For many, however, Pinterest strategy sometimes takes a backseat, and can mean a lot of untapped potential for your business or brand. Pinterest is very much like Google. It can drive traffic year […]
