PSFK's PurpleList

Today’s brands distinguish themselves by building rapport with their consumers, which is why companies are increasingly looking to technology to provide new ways to foster closer connections and personalized service. In this episode, Piers Fawkes, founder of PSFK, speaks to Mark Rosen, executive vice president and president of global e-commerce at Levi Strauss, about how he drives growth, consumer loyalty and sustainable profitability using technology like AI, natural language processing and conversational commerce to better serve consumers. For more information about innovation in DTC retail and the related customer experience, visit PSFK’s report pages.

Will Travis believes that many seasoned executives are going through a confidence crisis and that they need to respond to the pressures of the current workplace by re-synching. In this show, Piers Fawkes of PSFK speaks to Will, who also has been working in advertising and design for over two decades now. He talks to him about how he is building a new company called Elevation Barn that helps professionals love what they do and be better creatively. For more inspiration about creativity, read PSFK’s newsletters and download our reports.

In the modern offices of today’s world, it can seem that workers communicate more by text than by voice, sometimes even while sitting elbow to elbow. Tools like Slack are becoming indispensable, and are evolving to fit workers’ needs. In this show, PSFK’s Piers Fawkes speaks to Slack’s head of research Christina Janzer, upcoming speaker at PSFK’s CXI 2018 conference, about Slack’s design and user experience, in particular discussing how her team takes an innovative approach to enterprise tools to make them friendly and fun as well as efficient. For more from Christina, come listen to her talk in New York at CXI 2018.  

In this show, PSFK’s Piers Fawkes speaks to Devon Powers, one of the most important academics in the trends and futurist space as well as upcoming speaker at PSFK’s CXI 2018 conference, about the key findings of her research. Devon touches on the broader movements of trends around the world and shares her insight on consumer culture. For more from Devon, come listen to her talk in New York at CXI 2018.

The experience has taken the world by storm, and its use in the realm of retail in particular is giving  rise to new modes of media and product consumption. In this show, PSFK founder Piers Fawkes talks to Andrew Deitchman, founder of New Stand, an app-based store that combines retail and media to function like your favorite blog and most-frequented bodega all at once. Listen to Andrew discuss how his brand is reinventing the customer experience by using a special kind of membership to drive consumer loyalty and business opportunity. For additional retail insight, visit PSFK.com to download our many reports on the sector.

Everyday applications for IoT are exploding, and have now even found their way into your kitchen. In this show, PSFK founder Piers Fawkes talks to Robin Liss, founder of Suvie, a smart-appliance company that pairs its technology with prepared meals delivered to your door. Robin will be taking the stage on May 18th at PSFK’s CXI 2018 conference in New York City. This is a prelude to one of the many inspirational talks our guests will hear during the day of programming at CXI 2018.

Young businesses can often lack the space to grow their projects and connect with other creators to find support and inspiration, a problem that Betaworks strives to solve by providing spaces where innovators can congregate. For an insight into the talk James Cooper will give in New York, here’s a conversation our founder Piers Fawkes had with him about the work his company is doing. Come listen to James talk in New York at CXI 2018.

 At PSFK, our researchers have found that in order to streamline services and eliminate much of the friction that users face in the health wellness ecosystem, companies like Nutrigene are employing conversational chatbots, data-driven recommendation platforms, and other digital services to provide relevant recommendations and personalized 1:1 insights. In this show, PSFK founder Piers Fawkes talks to Min Fitzgerald of Nutrigene, a company that brings the personal touch to both its products and communications. For more information on this topic, check out the Research Paper, Redesigning The Healthcare Service Experience.

At PSFK’s CXI 2018 conference on May 18th, we invited Rafat Ali of B2B travel site Skift to talk about his approach to building a modern media brand that bridges events, insights, reports and more. To give you an insight into the talk he gave in New York, here’s a conversation our founder Piers Fawkes had with him about his work.

At PSFK’s CXI 2018 conference on May 18th, we’ve invited Mike Kaufman of Fatherly to talk about his approach to building a modern media brand that connects with a millennial audience of men – and with women.  To give you an insight into the talk he give in New York, here’s a conversation our founder Piers Fawkes had with him about his work. Come listen to Mike talk in New York at CXI 2018.  

For PSFK’s CXI 2018 conference on May 18th, we’ve invited Adam Pritzker of Assembled Brands to come and speak about his approach to developing a new company that’s growing various brands in the fashion and luxury sectors.  In this interview PSFK founder Piers Fawkes speaks to the entrepreneur who also founded General Assembly on his approach to developing the modern holding company. Come listen to Adam at out event in New York: details here.

In this special show, we take the audio from a recent web presentation of our Travel Debrief report. PSFK founder Piers Fawkes and Editorial Director Emily Wasik walk through the key insights uncovered in the report together with trends driving the future of hospitality. Whether you work in the travel sector or not, there’s a number of key learnings that can be taken away from this talk.

As we prepare for PSFK’s CXI 018 in New York on May 18, we hit the archives for one of the inspiring talks from last year’s conference.,,, Working as a creative lead at Facebook Creative Shop, PSFK 2017 speaker Ji Lee certainly knows just how powerful a tool social media can be. Part of a global family that spans three continents, Lee, who lives in New York, wanted to help his father, Chan Jae Lee, who lives in Brazil, better connect with his grandchildren who live in Korea and the U.S. This was the start of Drawings for my Grandchildren, an Instagram project where Chan posts daily drawings for his grandkids. From the fantastical—dinosaurs of all colors and stripes—to the personal—memories from his life and tidbits of Korean history—Chan uses his Instagram to both connect with his grandchildren in the present and leave something behind for them in the future.

In this show we explore how property startups are creating digital platforms to optimize the property search, transaction and management process. In this episode, PSFK founder Piers Fawkes talks to two entrepreneurs who are using artificial intelligence, chatbots and cloud-based technologies to aggregate property data and deliver data-driven solutions for both clients and real estate professionals. First he talks to Bobby Goodman who runs Truss – a commercial real estate platform that uses data-driven technology solutions to streamline the office search process for potential tenants and shares the commission with the tenant. He also speaks to Amit Haller – Palo Alto-based real estate startup Reali that sends prospective buyers messages while they tour a home using ‘beacons.’ Startups are rethinking the traditional real estate sales process with data-driven platforms, ai-enabled chatbots and other tech solutions to eliminate unnecessary steps or costs associated with personnel like agents, lawyers and banks. For more insights, there are a number of reports on real estate trends and home living insights on PSFK’s reports page.

As we prepare for PSFK’s CXI 018 in New York on May 18, we hit the archives for one of the inspiring talks from last year’s conference. No doubt you’ve heard the age-old saying – “starting from small beginnings.” Well, Coss Marte takes that adage to a whole new level with his success story, which he wowed us with at PSFK 2017 – so much so that he got a standing ovation from the crowd. Sit back and prepare to hear a story that will remind you that people deserve a second chance and that if you have the drive and perseverance, nothing can stop you from turning your life around.